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I'm incredibly passionate about part-time, fractional work that pays for your life (and then some) and gives you freedom and flexibility to live the life of your dreams. My Professional Story After 4.5 years launching and scaling businesses at Uber, I built my independent consulting business up to $25k / month in 25 hours per week. After running my own $25k / mo consulting business post Uber, I experienced the importance of reliably finding new clients and the challenge of inconsistent revenue. I built Mylance Scale to challenge the status quo and rethink marketing and sales for the Fractional industry. Mylance Scale is the marketing machine that your Fractional Business needs, but you don't have time to run. So it operates daily, growing your brand, completely done for you. Instead of dangling numbers in front of you, our approach focuses on precise and thoughtful input: comprehensive niche and positioning work, a compelling strategic content plan, then Done For You content creation and posting to establish trust and legitimacy. Mylance Scale is for you if: - You’re an **experienced fractional executive** with several closed clients under your belt and a clear understanding of your positioning and value. - You know your **ideal customer profile** but lack the time to consistently generate high-quality leads that match it. - You prefer to focus on client work and leave the business development to experts. - You value authentic, relationship-driven content over cookie-cutter or AI campaigns that feel inauthentic. - You want a partner who monitors and optimizes your campaigns, so they stay effective as your business and market evolve. Apply for access to check it out - you won't be disappointed: https://mylance.co/users/sign_up If you're a newer fractional, please join our free, vetted community to get resources and a supportive network to find your next few clients: https://mylance.co/site/community Thanks for being a part of our journey! My experience prior to Mylance: -Managed 9 markets for Uber Rides in North Carolina -Launched Uber Eats markets: Miami (1,003 orders in our first day) and Milan (<1,003 orders in our first day) -Launched and managed the Carrier Operations team for Uber Freight and built to a $1B valuation in 2 years -Management consultant for Kaiser Associates - managed 10 client portfolios from various markets such as private equity, healthcare, telecom, and property insurance On a personal note, I love wine, golf, crypto, learning about AI, and thinking about how we probably shouldn't develop something smarter than we are.
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I've been using virtual assistants for years, but only recently figured out how to make them actually work for me Here's my complete playbook for VAs that don't waste your time: 🎯 WHAT HE ACTUALLY DOES FOR ME: -Email Management: Filters spam, tags important emails, sends daily Slack updates with what needs responses -Calendar Mastery: Not just scheduling—full meeting prep with LinkedIn profiles, conversation history, and pre-built Notion templates -Marketing Machine: Researches podcasts for outreach, finds host contacts, manages follow-ups, tracks everything in spreadsheets -Delivery Support: Handles formatting, template population, and customer communication drafts (I review/approve) 🔧 HOW I SET HIM UP FOR SUCCESS: 1. Give Detailed Instructions Record Loom videos or write step-by-step guides. Don't assume they know what you want. 2. The 10-Minute Rule Have them work 10 minutes, then review before they spend hours going in the wrong direction. 3. Daily Accountability They track every task in Notion. I can check progress anytime without micromanaging. 🌎 WHERE TO FIND GOOD ONES: 1. Skip Upwork's chaos. Use agencies that pre-vet candidates. 2. My experience: South American VAs (Colombia, Brazil, Argentina) work better than Asian VAs due to time zones and infrastructure. 🧠 INTERVIEW FOR ATTITUDE, NOT SKILLS: Don't ask about experience. Ask: "What do you do when you don't understand something?" "How do you handle making mistakes?" "Walk me through learning a new tool." Look for "yes, of course" attitude and hunger to learn. ⚡ WHEN TO MOVE ON: Give feedback and second chances, but fire fast if they: 1.Make excuses instead of taking ownership 2. Miss deadlines consistently 3.Show victim mentality THE BOTTOM LINE: When you're billing $200+/hour, doing admin work is business malpractice. Start with 20 hours/week. Focus on tasks that drain your energy and keep you from high-value work. The goal isn't just saving time—it's freeing mental space for strategic thinking that grows your business.
Your goals aren't truthful. And that's why you're not making time for sales. My guest on the podcast this week is Doug Brown of CEO Sales Strategies. He told me about Janet, a marketing and sales consultant who said her goal was $600,000 a year. But when he did the math on her $1,000/month recurring model, she'd need 50 clients to hit that number. Her response? "Oh no, I don't want to do that." That's when he asked the real question: "What would be the bottom line?" $350,000. That was her truthful goal. And guess what? She hit it with just 8 clients. This resonates with me because I see fractional consultants all the time chasing aspirational goals instead of truthful ones. The result? They feel like failures when they're actually successful. Your truthful goal isn't about what sounds good on paper. |It's about what you're actually committed to achieving. When you get honest about that number, everything changes. Your pricing strategy becomes clear. Your client acquisition becomes focused. Your time allocation becomes intentional. Stop chasing the goal you want and start pursuing the goal you'll actually work toward. What's a goal that you've set that wasn't realistic?
New Podcast Episode Alert: 8 Steps We Followed to Build Our New SaaS Tool - Steal Them For Your Business! Most entrepreneurs build products backwards - they have an idea, build something they think is great, and hope people want it. I did that. Twice. Spoiler alert: it doesn’t work. Here's how we flipped that approach and followed a completely new approach to make sure we built something that customers would actually love. After 5 years in business and talking to 1000+ consultants, we noticed a pattern: everyone knew LinkedIn was valuable for finding clients, but they were stuck on what to post that would actually resonate. Instead of jumping straight into development, we followed an 8-step framework: We started with hypotheses based on real customer conversations, validated them through 30+ user interviews, built an MVP with no software, and got feedback before we built any real software. Listen to the full breakdown of how we approached this, why I’m confident it’ll work, and how you can apply it to your business: Spotify: https://lnkd.in/e7K8K8wY Apple Podcasts: https://lnkd.in/eet3AWJQ
You're bothering people? Good. Love this change of perspective that Cole shared on the podcast. We're often driven by fear when it comes to sales outreach. But as Cole tells it: "If I wasn't bothering people, I wasn't making money." If you truly believe in what you're selling, then you're not bothering people, you're presenting an opportunity. Check out the full episode here: https://lnkd.in/ezK7u8KE
Talking to humans is how you grow a business. Period. On the Mylance podcast Cole told us how he made $30k in 72 hours with just a Google Doc and a Facebook post. -No website -No funnel -No video -No automation He sent the link, and they sent money for his workshop. It's that easy when you've build authentic relationships. Get out there and talk to people. I guarantee you'll be swimming in offers.
It takes 27 touches for someone to actually recognize you as a brand. Well 9 impressions. But each impression usually takes 3 attempts to get. Most fractional consultants send 3 LinkedIn messages, get no response, and call it a day. They're tapping out at touch 3 when they need to get to 27. If you go over 60 days between touches, he said: "Bradley and I are going to drive to your house and have a conversation with you." I told him I'd bring snacks.
"No" isn't a closed door, it's an opportunity to find out what you can do better. Working as a phone operator for my first job was one of the best learning experiences I ever had. Learning to become comfortable with "No" was a gamechanger for me. It set me up for success in business down the road because it forced me to become a better listener and problem solver. Each "no" taught me to dig deeper, ask better questions, and truly understand what people needed. Those skills became the foundation of every successful deal, partnership, and relationship I've built since.
New Podcast Episode Alert: What VAs Actually Do (And How Mine Saves Me 10+ Hours a Week)! After years of lackluster virtual assistants, I finally cracked the code on finding one that's transformative for my business. The difference isn't about their skills - it's about three key things: attitude, willingness to learn, and having the right infrastructure in place. I've found South American VAs consistently outperform others due to better internet reliability and similar time zones. Here's what changed everything for me: I give my VA 10 minutes of any new task first, then review before they spend hours on it. This catches mistakes early and ensures we're aligned from the start. My VA tracks every task in a daily Notion page that I can check anytime. No more wondering "did this get done?" or micromanaging. Instead of just managing emails, they prep my entire day - calendar details, LinkedIn profiles of who I'm meeting, pre-built Notion pages for calls with my questions ready to go. The result? Tasks that used to drain my energy now happen seamlessly in the background. My inbox management, calendar coordination, marketing outreach, and customer delivery all run without me touching them. Don't settle for mediocre help just because it's "good enough." The right person will surprise you with how much better things can be. Listen to the full breakdown here: Spotify: https://lnkd.in/ecXSJkMy Apple Podcasts: https://lnkd.in/ehXxHgEk
"I'm too introverted to network effectively." Plot twist: The most successful networker I know is an introvert who grew up shy. He's started 16 companies, had 2 exits, runs a VC fund, and networking is his most effective marketing strategy. His Secret? Strategic Networking ❌ Don't network with your target audience "If I'm in a room with my ideal prospects, I'm drained after" ✅ Network with people who refer TO your audience "If I'm with trusted partners who can refer me, that room is gold" The Introvert Advantage: → You're more intentional about energy expenditure → You listen more than you talk → You build deeper, fewer relationships → You prepare better for conversations The Vulnerability Factor: Authenticity beats perfection every time. Share real challenges, not just successes. People want to work with humans, not robots. Remember: Being introverted means networking drains your energy. It doesn't mean you can't be excellent at it. What's your biggest networking fear?
Your feelings are lying to you about your business. "I think this approach isn't working." "I feel like people don't want what I'm offering." "I believe I need to change my entire strategy." Stop. What does the DATA say? → How many people did you actually reach out to? → What was your response rate? → How many second meetings did you get? → Where exactly are prospects dropping off? Startup Success Formula: Companies that succeed run tests and follow data. Companies that fail make emotional decisions based on hunches. Example: Feeling like your outreach isn't working after 20 attempts = emotion Tracking that you need 100 reach-outs for 30 responses for 10 meetings for 2 clients = data Build your business on data, not feelings. What business decision are you making emotionally that should be data-driven?
Coming up on the Mylance podcast this week: "The master prospector will always outsell the master closer." Doug Brown explains why some fractional consultants have predictable revenue while others are stuck in feast or famine. It comes down to one thing: relying on too few methods to get business. Most fractionals get a client, dive deep into delivery, and completely forget about prospecting. Then when that project ends? Panic mode. His solution is brilliant: create 6 new high-performing prospecting activities over 6-12 months, then automate them. Because here's the truth—the master prospector is always prospecting. While everyone else is riding the waves of inconsistent business, they're creating their own current. I see this pattern constantly. The fractionals who never worry about their next client? They have systems, not just skills. They're not better at closing deals. They're better at never running out of deals to close. Tune in on Thursday for more value-packed insights like this!
Most fractional consultants are thinking too small. They're playing the short game when they should be thinking about the long game. Doug C. Brown of CEO Sales Strategies gave this insight on the Mylance podcast this week. Here's what he means: When most people make a sales call, they want one thing: a sale. But what happens when you don't get it? You hang up. Done. Wasted opportunity. Strategic thinkers want multiple outcomes from every interaction: • Build credibility • Ask for a referral • Get permission for future conversations • Strengthen the relationship • Discover other opportunities within the same company This mindset shift creates what he called "compounding interest leverage." Every activity becomes an investment that pays dividends beyond the immediate goal. I've seen this play out countless times with successful fractional executives. They don't just pitch their services. They become trusted advisors who uncover problems, make connections, and position themselves for future opportunities. One conversation becomes five relationships. One "no" becomes three referrals. One meeting becomes an ongoing partnership. The difference between good and great isn't doing more things. It's getting more value from everything you're already doing.
Your LinkedIn Profile is basically a landing page for your business. Maximizing its effectiveness has huge upsides, but most profiles don’t talk to your customer or showcase your unique value add. I’ll review 3 profiles from the comments below in a video and post them. Just write in the comment who you serve and how you add value, and I’ll share how well your profile lines up! I’m giving free feedback to 3 brave professionals!
Why I don’t focus on “likes” or “impressions” for my LinkedIn content: I focus on adding value. Impressions aren’t everything because if you don’t have the right customer looking at your content, it doesn’t matter. I’d rather have fewer engagements from my ideal customer than tons of engagements that are random.
You’re not posting too much about the same thing. You’re posting too little for anyone to remember what you do. Most people worry about repeating themselves on LinkedIn. But only 20–25% of your audience sees each post. That means if you only say something once, most people never hear it. Repetition builds trust. Familiarity. Clarity. You can share a similar story in a different way. Use a new angle. A different example. But keep hammering your core message. The people who need your help often don’t “get it” on the first post. Give them another chance to hear you.
For almost 10 years, I considered learning to become a software engineer. I ALWAYS wanted to be able to build apps on my own. Now, with AI, my life is completely changed. Spoiler: I never learned to code. I considered bootcamps, but I always figured it would be best to stay in my "zone of genius" and hire those who knew what they were doing, versus me starting from scratch. After getting a new MVP built over the past few months from an agency, I wanted to make some "small tweaks" myself. So I asked AI how I could do this, and it walked me through the files, Github, Vercel, etc. I started incredibly small: "change this color button" or "change this copy on this page." To be honest, I was scared I'd break something and the whole thing would go to shit. But, I didn't. I made small changes and was careful. I learned how the AI works, where it can run into problems, and how to make small incremental changes, test them, and make some more. And now, I'm significantly improving the user experience through things like giving the user a progress bar (video shown) while the app is waiting for the AI to draft a new post. I'm BLOWN AWAY and SO excited for being able to make changes in my own software myself for the first time!
A lot of people think they need to “wait until launch” before posting anything. Launch the book. Launch the offer. Get it all polished and ready first. But here’s my take: momentum starts before launch. If you're writing a book, building a product, or planning a major push—start showing up now. Share the behind-the-scenes. The process. The doubts. The learnings. You’re not giving away too much. You're building credibility. You’re letting people walk alongside you. By the time you launch, they already know what you’re about. They’ve bought into the journey. They’re ready. Waiting feels safe. But it costs you attention, trust, and reach when it matters most. If you're sitting on something, now’s the time to start talking about it.
I decided to fire my virtual assistant. Not because they were terrible. Because I was settling for mediocre. For months, I accepted "good enough" work because: ❌ Hiring is a hassle ❌ Training takes time ❌ Firing feels uncomfortable Then I found someone who was completely tasks above and beyond. It was life changing. That's when it hit me: I'd been wasting money on VAs who saved me time but added no value. The right VA doesn't just do tasks—they elevate your entire operation. Stop settling. Your business deserves better.
I've been working on a new product at Mylance over the past 4 months, and it's finally ready. But this time, I did things differently. I’ve made the mistake of building products nobody wanted. Twice. I refused to make the same mistake. Here's what I did to make sure we built something that actually solves a problem with paying customers before we even launched: The backstory: Over the years running Mylance, I’ve talked to over 1,000 fractionals, and I keep hearing: "I know LinkedIn is valuable, but I have no idea what will resonate with my ideal customer.” I knew there was a problem to be solved. And one I’ve solved for myself (my LinkedIn strategy has been very effective for 5+ years now). But, I didn’t want to build a product based on my own experience. I wanted to build one that solved a real problem for users. So, here’s the 8-step process I followed: 1. I wrote down 5 hypotheses 2. I interviewed 30+ potential customers to validate or invalidate each hypothesis 3. I segmented feedback by buyer persona 4. I designed the simplest possible solution for ONE major pain point 5. I built a manual version in one day using Airtable + Zapier + AI + Notion 6. I went back to the user-interviewed folks, offered the MVP solution, and 6 agreed to be paying beta customers with a large discount in exchange for feedback 7. I delivered the solution for 2 months while meeting with them consistently to get honest feedback 8. After compiling the feedback, I decided I had enough to properly build the software 9. I scoped out the software, found an agency, and iterated until I felt confident it would solve the problem And so far, the feedback has been incredible: "My pipeline is currently 5x my corporate salary right now. It's insane. There's currently 56 opportunities in that pipeline. And the total value would be around $1.5 million. All from your strategies." "This tool solves the problem of getting started and provides that crucial jumping-off point. The value I've received has truly exceeded my expectations. I would absolutely refer this product to a friend without question." "The biggest thing it solves is taking away that blocker of 'what do I write about?', which for years has kept me from writing. This has truly been that 'easy button' for me. The value I've received is definitely a 10/10 – it's everything I could have asked for." So far we’ve had zero churn. And now the software: -Generates personalized content calendars based on your expertise -Learns your writing style over time -Tracks which posts drive the most engagement -Gives you exact hooks to start each post Based on real feedback from paying customers, I'm confident we built something with real value. Who else has built something nobody wanted? P.S. If you’re looking to use LinkedIn content to attract your ideal client, comment below and I'll get you added to the waitlist.
I’ve been posting on LinkedIn every day for 5 years. It’s been the main marketing channel for Mylance for the 5 years. Ask me anything!
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