With Content

With Content is a content marketing agency that helps B2B tech companies develop content marketing strategies to attract, engage, and convert potential customers sustainably.

Over the past five years, we've worked with industry leaders in the region, such as DBS, Singtel, Grab, SAP, and Randstad, to the tune of over $2M+ in revenue.

Let us handle your content, so you can focus on what matters most: https://withcontent.co/

Co-Founder and Managing Director

Intellect (YC S21)

Head of Content Marketing & SEO

Sapio

Sapio is a platform for ambitious and curious people to access insider knowledge that can’t be found anywhere else.

Head Of Marketing

100offer

First ​global ​marketing ​hire, ​shaping ​the company’s ​user ​growth, ​lifecycle management, ​and ​country ​expansion. Oversaw ​100offer’s ​global ​marketing efforts, ​responsible ​for ​acquiring ​users and ​clients ​across ​new ​markets ​like Singapore, ​Silicon ​Valley, ​and ​Australia.

Marketing Director

Piktochart

Led efforts of the content team to produce top-notch content, helping readers and users from around the world tell powerful stories with Piktochart. Drove over 2,000 leads per month, or $500,000 in potential revenue.

Head of Content

Tech in Asia

- Managed Tech in Asia's Southeast Asia team, establishing best practices and editorial direction
- Reported on Asia's growing tech startup scene, growing readership to over 1 million per month
- Wrote articles that brought in 1.5 million page views over a year, with several pieces that went viral
- Conceptualized, designed, and grew Tech in Asia's community publishing platform, Talk
- Initiated a number of social media campaigns, such as #HumansinTech and #TIAChat, with the goal of building community and engaging readers

Editor (Southeast Asia)

Tech Journalist

We Are Spaces

Strategic direction and day-to-day editorial activities for the We Are Spaces magazine, driving close to 700,000 page views, and growing rapidly; leading a team of 6 writers. Editorial tasks involve editing, research, interviews, and writing on the events industry in Singapore.

Editor-in-Chief

•	In charge of running social media accounts (Facebook, Twitter, Instagram, LinkedIn)
•	Started up the editorial arm of the company as the Editor-in-Chief, and brought it up to 10,000 views in a month, currently has around 700,000 pageviews; led a team of 6 writers
•	Ran marketing campaigns that integrated the full range of social media channels and microsites
•	Conceptualized, created, and ran an email newsletter

Marketing Executive

ReferralCandy

- Revamped and optimized the content strategy at ReferralCandy as a consultant
- Oversaw and contributed to weekly content on the ReferralCandy blog; cross-posted and syndicated blog content to major publishing platforms such as Quora, Business2Community, and Social Media Today.

Blog Lead

Zopim

- Oversaw content strategy at Zopim as a consultant
- Oversaw and contributed to weekly content on the Zopim blog; managed a group of freelance writers and edited their commissioned articles; cross-posted and syndicated blog content to platforms such as Quora, Business2Community, and Social Media Today.
- Maintained an active presence on Zopim’s social media channels, including the Facebook, Twitter, and Linkedin accounts.
- Grew Zopim’s external presence online through guest posts on influential blogs and spreading blog content to other related influencers via email and Twitter.
- Copyedited all content that Zopim published, including email newsletters and Slideshare presentations.
- Ran email marketing campaigns with the aim of getting existing customers to upgrade their accounts

Content Strategist

There’s way too much content out there on the Internet today.

Correction: Too much unhelpful, "me-too" content that wastes everyone's time. 

Everyone is publishing similar content about the same things, pushing their own agendas, and trying to sell someone something.

It’s tiresome, boring, and readers have had enough of it.

At With Content, we want to change the way content is perceived.

We don’t believe in churning out bits of content that have obviously been thrown together as an afterthought or copy-pasted-rephrased.

We believe in meticulously crafting credible, authoritative longform content that your potential customers will actually love.

Over the years, we've partnered with industry leaders to do just that, including household names like Singtel, DBS, Grab, Randstad, and TÜV SÜD.

Let us help you become the go-to authority in your space with content: https://withcontent.co/ or daniel@withcontent.co

In the early days of With Content, three of our best team members left for greener pastures.

I had mixed feelings about this.

On one hand, I was glad that the work that they did with us helped them to secure better roles and compensation in their next jobs.

On the other, I was losing three of my best team members 😅

Fast forward to 2023.

Two out of those three team members decided to rejoin our ranks.

How come?

Firstly, we were in a better position to offer better compensation.

Secondly - and more importantly - they missed our company culture.

And that meant more to me than achieving any revenue goal or marketing award.

Creating a company culture that team members are happy to work in - and would miss when they're not around - has always been my ultimate goal.

Maintaining it as we grow - that's the next challenge 💪

Daniel Tay

Raising the bar for content marketing in Asia | Co-founder and managing director at With Content

As the founder of a content marketing agency, I rarely read content marketing resources.

Here's why.

When I first started out in content marketing, the only resources I had to rely on came from the West.

Think Content Marketing Institute, Copyblogger Media, and Search Engine Journal, amongst others.

I'm forever grateful for the (free!) knowledge and insights I gained from these publications, at a time when content marketing was an emerging discipline.

15 years later, these publications continue to provide cutting-edge know-how and thought leadership to a blossoming industry.

Yet, over the years, I found myself referring to them lesser and lesser.

Why? There were very few concepts that I could apply and use in the companies - and later, clients - I worked with.

Content marketing in Southeast Asia has yet to reach the same level of maturity and saturation as in the West.

That's not a bad thing.

I've come to believe that our version of content marketing maturity may look very different from the version we see across the world.

However, while marketers on other shores have a treasure trove of tried-and-true tactics, we in Southeast Asia have yet to codify the practices that work effectively within our corporate norms and cultural contexts.

🌊 That's why we're starting Rise: a newsletter for SEA content marketers, by SEA content marketers.

What content marketing questions do you constantly struggle with? Share them in the comments below, and we'll try our best to address them in the newsletter.

👀 More details to be found in our launch blog post. I'll share the link in the first comment.

Rise content marketing newsletter SEA

Is AI going to steal your job as a creative?

I'm thinking... probably not.

At least, not for the foreseeable future.

But I'd be lying if I said that I wasn't worried at all.

So I asked With Content's managing editor, Michael Aquino, to put my fear to rest by pitting a generative AI writing solution against one of our (human) professional writers.

Here's how it went down.

AI vs human content

Good content is good branding. 

For many people, their first touchpoint with your brand is likely going to be through a piece of content. 

What kind of first impression do you want to make? 🤔 


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