Sellestial

AI-driven sales assistant that delivers accurate and autonomous CRM updating. That’s because unlike traditional CRM software, we offer unparalleled reliability and context-aware automation.

Co-Founder, Chief Revenue Officer

Meetings.bio

Commercial Advisor and Co-Founder

Meetings.bio is a life-science-oriented lead generation service provider. We prospect, engage, and book sales meetings with relevant decision-makers in life science industries, so you can focus on closing deals.

It's completely risk-free: no retainers, no hidden fees. You only pay for meetings that actually happen.

Making life science decision-makers excited about a product or service can be challenging. But we cracked it—we booked over 2,700 sales meetings for 70+ happy life science vendors just in the last 3 years.

I am happy to show you how we’ve done it—simply book a strategy call here - https://calendly.com/meetings_bio/30min

Chief Commercial Officer and Co-Founder

RevOps Co-op

The RevOps Co-Op is a community built to serve its members through on-demand expertise, best practice content, educational opportunities, and networking events. All go-to-market operations professionals are welcome - from marketing to customer success and everything in between. Join us and grow as a RevOps Pro

Member

RevGenius

RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other.

HYPCCCYCL

Genialis

Genialis is a computational precision medicines company unravelling complex biology to find new ways to address disease. ResponderID™, Genialis’ clinical biomarker discovery platform, defines, models, and validates actionable biomarkers and optimally positions novel drugs to accelerate translational research and clinical development. Genialis is trusted by biopharma and big pharma alike, and together, we bring precision to medicine.

Senior Account Executive and Co-Founder

AD Mass Ljubljana

Pole Vault Coach

TechPeaks - The People Accelerator

Participant

Študentska organizacija Univerze v Ljubljani (Student organisation of University of Ljubljana)

Member of the Student Assembly

President of the Student Organization of Faculty of Pharmacy

Društvo študentov farmacije Slovenije

Event organization, Finances, Project management

Event organizer

How Founder-led sales can be done right? • Founder at Sellestial • 3rd-time Founder • Don't be a stranger, follow me and reach out

We are all guilty of sending boring follow-ups to our potential customers. 

Even with all the data we gather on prospects, it seems tough to personalize and truly contextualize our communication. We often default to generic messages that might not hit the mark.

We’re working on something that could help craft more personalized, relevant communications at scale, whether it's for hot deals and leads, webinar attendees, form submissions, sign-ups, or any other inbound leads, within HubSpot. 

Interested in a deeper dive into Sellestial? Let's chat over a virtual coffee - my treat! Feel free to reach out directly here on LinkedIn or pick a slot here: https://meetings-eu1.hubspot.com/klemen-hrovat

"Why did I get 2.000 impressions on this post?"

I'm not sure if I gave my co-founder the right explanation.

- the post seems to make people stop scrolling the feed
- engagement is not as important as it was
- LinkedIn algorithm is changing

I shared these thoughts because I have

- a post with 20 likes and 20 comments and 1k impressions
- a post with 10 likes and 1k impressions
- a post with 9 likes and 1 repost with 500 impressions

LinkedIn creators, what do you think?

Do you understand the reach of your recent posts?

Klemen Hrovat

I help HubSpotters 3x the response rate from their HubSpot sequences | Co-founder/CRO @ Sellestial

I'm tired of scrolling to find the posts I want.

HubSpotters, this is how to make 🧡  LinkedIn feed

so you see only the posts you want and like.

We use LinkedIn for different purposes.

I want to learn about:

1. HubSpot
2. AI and sales tech
3. GTM, entrepreneurship, and sales

You can curate your feed with the following steps

1. Click "SEARCH" - do a blank search.
2. Choose "Posts" and click All Filters.
3. Filter and sort for most recent posts.
4. Add creators you like to learn from.
5. Show results to see the posts you want.
6. Bookmark the link for tomorrow.

Pro tip: if you want to add a new HubSpotter to the list, add it and update your bookmark.

Consume wisely, think clearly.

P.S. Do you have the first bookmark already?

How to control your feed

I spent 6 hours to enrich and update 400 contacts

but you don't need to waste so much time.

Whenever I talk to salespeople using HubSpot, they fear their data is outdated.

Why?

With incomplete and outdated data your risk loosing a deal.

That's what I decided to manually review 400 contacts for one of our users before we enrolled them into a sequence in HubSpot.

What I learned doing so:
- CRM data is noisy and incomplete
- when you connect external data source, make sure it doesn't override your data
- it turns out external data can be outdated too

What you can do to clean it up:
- use Breeze Inteligence or other trustworthy data sources to enrich contacts and companies in your HubSpot
- have a process in place to review and validate data for "hot" leads
- manually review data

Don't let messy data ruin your efforts generating the lead.

This is even more important if you want to use AI to write better emails to your contacts.

Remember, with AI: garbage in, garbage out.


P.S. what are you doing to keep your HubSpot data tidy?

#HubSpot #HubSpot

"Why do you focus on "warm" outreach?"

is the question I got from a HubSpot user.

Because this is where we can add the most value.

A lot of companies use sequences for cold outreach
to leads that you have no relationship with yet.
So why not help them write super personalized emails?

Because

You have already spent resources to generate inbound leads
Let them come from content, ads, webinars etc
Why don't you focus on harvesting those who already showed some interest?

That's how you can make a quick win.

Next time you enroll a contact into a sequence
make sure to leverage the information you already have in HubSpot.
No one else has that context and intent data but you.

And from what I know, there is no tool to help you do that at scale.

That's why we focus on helping companies with "warm" outreach.

Do you want to make your marketing team happy? Convert more leads they generated for you.

P.S. HubSpotters, do you use sequences for cold or warm outreach?

#HubSpot #sequences #coldoutreach #warmoutreach #personalization

We’re making our 2nd pivot at Sellestial

and this is what we learned so far.

Starting my 3rd startup, I thought we knew what we needed to do. 
Still, here we are, pivoting again. 
But, at least we knew what we signed up for!

This is the evolution of Sellestial:

Sellestial 1.0: AI-First CRM

Hypotheses
- People don’t use CRMs because they are too much work and too complex
- Data in CRMs is messy, ensuring hygiene manually is a nightmare
- Without accurate and complete data, reporting and forecasting is impossible
What we did
- Build AI-first CRM, which worked for the user
- AI intelligently managed the data

Lessons learned
- No fast path to profitability with limited resources
- CRMs are not just CRMs, but platforms that integrate throughout the company and are hard to replace
- Initial audience will be small companies considering moving from a spreadsheet to a proper CRM. 


Sellestial 2.0: Sales Task Assistant

Hypotheses
- Salespeople using HubSpot spend too much time creating and managing their tasks
- Writing emails takes a lot of time
- Follow-ups people write manually are underwhelming

What we did
- An app, deeply integrated with HubSpot
- Automated sales task manager, no need to manually create tasks
- Automatic response/follow-up drafting

Lessons learned
- Demo-to-trial conversion is low, retention is low
- Few people have huge volume of deals/contacts
- Changing habits of individual users is hard


Sellestial 3.0: Precision Follow-Up Sequences

Hypotheses
- The highest revenue potential is hidden in emails to contacts you already have in HubSpot
- You can improve conversion rates by sending 100% individualized messages to contacts via HubSpot sequences
- This revenue potential is currently locked & inaccessible because there are really steerable tools to achieve per-contact individualization of messaging

What we are building
- A system to replace templated emails with AI leveraging unstructured, extremely diverse, relevant information
- Copywriting engineering platform, enabling sales and marketing teams to precisely guide AI generation of emails
- Empower HubSpotters to leverage the rich information in their HubSpot to send personalized emails that convert. 

Lessons learned so far
- The first pilot project’s results are promising!
- 15+ sales leaders who are on HubSpot I talked to in December confirmed they want to increase conversions with sequences


My 3 key takeaways:
- Understand how the problem you are solving positions against all of user’s problems
- Changing human behavior and asking to learn a new tool is a big ask you are making. 
- Don’t be afraid to pivot—it’s better to move on quickly than keep iterating on a solution that isn’t resonating.

We are committed more than ever to helping HubSpotters send better emails to their leads. 

"Do not judge me by my successes, judge me by how many times I fell down and got back up again." - Nelson Mandela

P.S. what is one of the main lessons learned for you in 2024?

80% of companies using HubSpot as their CRM

and regularly using sequences should be using Sellestial.

But let's talk about the 20% who shouldn't.

You most likely don't need Sellestial if:

1️⃣ You use sequences for cold outreach only.

2️⃣ You are enrolling less than 225 contacts per month.

3️⃣ You are B2C.

4️⃣ Your response rate is more than 10% already.

5️⃣ You have no intention to increase your reply rates.

6️⃣ You are not allowed to connect any app to your HubSpot.

7️⃣ You don’t want reps using AI to write emails.

Don’t get me wrong, all these reasons are valid!

We want to help teams increase the conversion rates of their sequences where they cannot handle the level of personalization they would like to have manually.

Being clear on who we can help is the focus we need right now to grow our business.

P.S. Do you know who you are not able to help?

100 HubSpot sequences in 100 days

That's the goal. Can you help?

We want to help HubSpotters improve response and meeting rates.

The outcome of a pilot project we did in December is encouraging:
- 2.8x higher response rate
- 2.2x higher meeting rate

So, I am looking to help 100 companies improve their sequences in Q1.

How we'll get you to higher conversion rates?

Combining your customer data from HubSpot with external data and writing fully individualized emails for every contact you enroll into a sequence.

If you are, or know a company with 10k+ contacts in their HubSpot

comment or tag below, and I'll send a scheduling link.

Thank you. I wish you all a successful 2025!

P.S. even if you don't have 10k+ contacts but use sequences in HubSpot, let me know, happy to talk.

#HubSpot

Spending more doesn’t guarantee more customers. 

Better targeting and a personalized approach do. 

Talking to Growth and GTM experts
I realized that we all agree on one thing. 
CAC is going up.

The lead generation landscape is changing significantly. 

Companies are consolidating their tools
Everyone is trying to do more with less
AI is here to help us be more efficient

We all get bombarded with information

Cold emails in our inbox
Newsletters we signed up for
Tool notifications and internal communication

To get this little attention from anyone, you need to stand out. 

You can stand out with relevant and individualized messages
We all like to feel valued and touched.

Make sure every touchpoint counts.

P.S. Where is your focus - more fresh leads or better harvesting of your CRM?

Actionable follow-up guide for AEs and SDRs 👇 

(everyone can do better than "Just checking in")

I have been following up with people for 12 years,
led a lead generation agency for 5 years,
and decided to share what I learned.

No one closed a deal with the first touchpoint.

80% of sales require 5+ follow-ups,
yet 44% of salespeople give up after one.
Doing follow-ups right will help you close more deals.


You don't need to comment "follow up" for me to send 🙄.
Linkie in the comment below.

Comment, and I'll reply with the resource so you don't need to search for it.


P.S. like, comment, repost so your colleagues can see the post.

Should reps write their own HubSpot sequences?

Short answer: it depends. Long answer: see below

Sales teams are often the primary users of HubSpot Sequences.
Sequences are designed for personalized, one-to-one communication.
Sales reps should definitely be the ones enrolling the contacts.

But who should create emails for sequences?

Consider team size
- Smaller companies: typically, reps write sequences
- Large companies: marketing is at least involved

Different perspectives among teams
- Marketing: one-to-many communication
- Sales: one-to-one communication

Why and how Marketing can help
- Brand consistency and alignment
- Helping sales reps focus on selling

What I see as the most efficient approach for the best outcome is a collaborative approach, where marketing and sales teams work together.


Teamwork makes great work.

P.S. Do you have someone who is the mastermind for sequences and workflows?

#HubSpot #sequence #workflow #sequences

VP of Sales: "I found a new AI tool to help you"

Salesperson: about to try out the new tool

#sales #AI

Want to increase response rate of warm outreach?

believe me, you are not the only company with that plan for 2025.

I talked to 15+ Sales leaders using HubSpot in December

and they all told me they want to improve the conversion of their HubSpot sequences.

These are their plans:
- "I'm interested now that we're doing our post-webinar outreach and realizing there are possibly better ways"
- "Increasing the conversion with our MQLs and SQLs is our focus for Q1"
- "our VP of Sales is challenging the sales and marketing teams to improve our sequences"


I see two approaches how you can improve the conversion rates of automated emails in sequences.

Let's assume "Hi {First Name} is Level 1

Level 2
- Add advanced personalization tokens in your templated emails
- avoid automated emails and ask sales reps to tailor the templated email before they send it

Level 3
- use AI to write individualized emails using all the context you have in HubSpot (activity timeline and any relevant property) enriched with external sources (company website, LinkedIn)


If you are not tailoring your messages to every recipient to maximize the engagement, someone else will, and they will grab their attention in front of you.

Use AI carefully, don't let it flatten your tone of voice.

P.S. Do you hope to increase conversion rates too?

Here’s how NOT to engage after a webinar,

and how you should if you want to increase the response rate. 

🔴 

Hi Klemen,
I noticed you on our recent webinar and wanted to personally reach out to you.
I hope that the presentation met your expectations. I’d love to help you further discover our capabilities and help you get to actionable insights in seconds.
I’d like to invite you to a brief 15-minute call so we can discuss your current challenges and expectations. Please let me know a few times that work for you this week or next, or you can book a call with me here.
Looking forward to our conversation.

🟢 
A better way to engage after the webinar

Hey Klemen,
Thank you for attending our recent webinar on AI-powered reporting. Your insights on LinkedIn about the AI skills gap really resonated with me. During the webinar, we explored how AI tools can empower teams without deep technical expertise.
I'm curious—how is ACME approaching the challenge of finding the right AI talent?
Would you be open to a brief call to discuss how our AI solutions might support your initiatives?

———

Use the context relevant to the recipient to earn the meeting. Don’t settle for generic messages.

It's not about how many touchpoints you make but about their quality.

P.S. which version do you prefer, 🔴  or 🟢 ?

#sales #postwebinar #personalization #followups"

Taplio

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