Klemen Hrovat 👽's Linkedin Analytics

Last week, I made 2 comments that seem to get a lot of visibility, 19,000 impressions together. I know impressions are one of the vanity metrics, not paying the bills. But as someone committed to commenting and engaging on LinkedIn, this feels good, it feels really good. Remember, posting regularly can bring you only that far. Commenting is pushing you up to the sky. P.S. what is your record of impressions of your comment?

Frame AI (acquired by HubSpot) If you care about authentic, relevant, and context-driven conversations with your customers, you should be excited about it. Why it matters: 1. 80 % of customer insight sits in unstructured channels (emails, LinkedIn DMs and comments, meetings, calls, chats, tickets). Frame AI’s streaming NLP engine turns all that noise into real-time sentiment, intent, and churn signals and brings them into HubSpot 2. These insights will bring relevant information to copilot, agents, and other automation tools (think deal prioritization, proactive retention plays, and hyper-personalized outreach). 3. Data is collected and stored under one roof, the never leaves the HubSpot trust boundary—no extra vendors, no API gymnastics, one bill. What this means for RevOps & GTM teams: • Conversations across EVERY channel (not just meetings) auto-enrich records, trigger workflows, and populate dashboards. • No more juggling with various “AI notetakers” where each has it’s own transcript and summaries • Faster time-to-value: insights are native, usable, searchable, and reportable on right away. Our platform integrates with HubSpot, allowing you to configure it to bring any insights from your portal into the prompt, enabling you to write unique and highly relevant emails for every contact. With Frame AI signals in HubSpot, you can provide more context to AI, enabling you to communicate even better with your customers. Your sales reps should • reach out with the right context • relate to previous communication • and reach out at the perfect moment If you’re using HubSpot and want to see how data in your portal can level up your customer communication (and your pipeline), DM me. Let’s turn conversations into conversions together! 📈 P.S. which AI notetaker do you currently use? #HubSpot #communication #individualization #context

Still Think Personalization = “Hi {FirstName}”? Time to Wake Up. Scroll LinkedIn feed for 30 seconds and you’ll see everyone preaching “personalization is key” Funny, though … ask any exec when they last got a truly personalized message and they’ll just blink. I’ve asked 20+ execs in the past two weeks. Zero. Not one could name a message that felt like it was actually written for them. Let that sink in. So what’s going on? Have we all just accepted that "personalization at scale" means swapping in a first name and maybe a job title and pretending it’s tailored? It’s not personalization. It’s laziness at scale. And it’s killing your conversions. Here’s the truth: ✅ Templates + tokens ≠ relevance ✅ Volume ≠ pipeline ✅ Automation ≠ sales Sales isn’t about blasting. It’s about connecting and helping. If you’re not treating each contact with their unique context you’re not selling you’re just spamming, playing the spray and pray game. Revenue leaders—this one’s for you. If your reps are sending the same “personalized” email 50 times, that’s not productivity.  That’s a waste of good leads. This is what I would do: Ask reps to send 5 relevant, well-informed, context-aware messages No matter how much time they spend, the goal is to do the best they can do Ask them to write down the steps and process of writing best possible messages Use AI to amplify that process - that’s how you personalize at scale Why? Because relevant communication drives replies and engagement. And right now, it’s the only thing that still cuts through. AI won’t replace sales. But it will replace reps who rely on templates and think “volume = value.” So, yeah, it’s time to level up. Reach out like you know them. Because soon, only the relevant ones will survive. Wake up and level up!

To anyone using OpenAI's models and want to write better prompts. They released a cookbook 👨‍🍳 At the beginning, they also the following, which is super exciting - GPT-4.1 is trained to follow instructions more closely and more literally than its predecessors - GPT-4.1 is highly steerable and responsive to well-specified prompts - if model behavior is different from what you expect, a single sentence firmly and unequivocally clarifying your desired behavior is almost always sufficient to steer the model on course. Enjoy learning and getting better https://lnkd.in/d3q-YdYj

This is the #2 session, with more clarity on where I want to take this. I'm calling it "The Individualization Playbook" where I want to talk about HubSpot‑powered and AI‑driven personalized communication. I won't be necessarily focused on HubSpot features, but on leveraging AI to craft relevant and unique messages for contacts in your HubSpot. 1. I will sign up on forms, review emails I get, and, using AI, show you how you can improve the communication with your leads. 2. I will walk you through AI prompts we use to write messages for our users 3. Talk with HubSpot experts on leveraging HubSpot and other tools to level up how you communicate with your customers. This is an extension of my weekly shows with Chris Carolan on Let's Build Communication. 1h per week is just not enough to cover everything from all aspects. This week, I'll walk you through the structure of the prompt and the information we bring into consideration in our system for every contact we write emails for when you enroll them in a sequence or a workflow.

“o4-mini might be good, it seems to follow the instructions, and it is almost 15x cheaper than o1” I got this question from one of our users. 2 minutes after, he asked: “how good are these models with creative writing?” Well, the marketing and sales teams at that company are using our system, but the question came from Senior Data Engineer. And this is what I expect to be the normal behaviour of our users. Sales and marketing experts won’t care that much, because it’s not about new OpenAI models. Other LLMs could be used in our system. It’s about customer engagement. Data geeks and engineers will think about models and ask questions. They are the ones who want to play around with new one as soon as it’s available. And that’s fine, and it should be like that. For our users, we want to be the geeks for them, so they don’t need to bother about it, think about the comparison, improvements, and edge cases where things fall apart. I want you to focus on better communication by sending highly relevant and fully individualized emails. We do the testing and validation of models. For now, manually and with limited capacity. But building AI-powered system that will automatically and autonomously compare different models on how well they follow the instructions, how prompts should be changed for better performance, how good they are for creative writing, how good they are to write “humanized” emails that don’t sound like AI. A simple, but informative first step in the evaluation process is running the exact same mega prompt on different models and comparing the results. Remember, sales is not about AI, it’s about engaging with customers. P.S. Do you want to consider which model to use, or would you rather have a system that just works and you trust it will give you the best possible results? #AI #sales #emailwriting

Join us to see how sales teams can be more efficient in their updated workspace in HubSpot

I will sign up on forms, review emails I get, and, using AI, show you how you can improve the communication with your leads. And how to bring that to your HubSpot portal.

This time, we'll be unboxing the prospecting agent. 🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://lnkd.in/dAaAJzce

Casey Hawkins and I talked about lead scoring a month ago, on the sunset of HubSpot insights day. Among other topics, we talked about lead completeness (data completeness to be more concrete). Casey mentioned having a score for lead completeness It tells you how much data do you have on a person Not all data is important, usually just 5 or 10 properties Without these info you won't be able to - route leads - prioritize them for your sales team - do good automation - personalize messages You can address this with contact and company lists you don't have that filled out. You can try to send them another email with progressive form fields to fill that out But what is even better is to fill out that information for them and you don't have to ask them. Every time you ask your customers for more data, it's a heavy lift for them. As Casey said, this is a huge opportunity to leverage AI for just that - data enrichment and updating. How do you ensure data completeness in your HubSpot portal? #HubSpot #marketing #RevOps #sales #data

B2B customer journey is overdue for an upgrade. Most teams are still running variations of the same dusty playbooks from 2017: - welcome sequences that don’t feel…welcoming - newsletters no one asked for - one-size-fits-all emails, regardless of persona, lifecycle stage ... And honestly, a lot of that energy gets spent on backend mechanics, instead of building customer journeys that actually move pipeline. Here’s the truth: most journeys stall because they’re built on static data and outdated assumptions. But it can be a powerful growth lever if you modernize how you segment, trigger, and personalize. Here are 5 underused B2B plays that hit differently when you’ve got the right enrichment in HubSpot 👇 ⚡ Dynamic, behavior-aware segmentation If your communications are still firing off static lists, you’re gonna miss the moment. With real-time enrichment, your segments evolve as buyers do: - “power users” who haven’t logged in in 2 weeks? Route 'em to re-engagement - mid-funnel accounts showing expansion signals? Trigger upsell sequences - champions who just changed roles? Congrats message + new buyer journey ⚡ AI-driven message personalization matching  Enrichm contacts in companies in your HubSpot portal to pair leads with the most relevant messaging: - SMBs get “how we saved 40 hours a month” - Execs get ROI benchmarks - Technical buyers get integration deep-dives The result? Emails that doesn’t feel like a broken record. ⚡ Proactive churn detection It's not just about deal conversion—it’s about protecting revenue. - Look for shifts in usage behavior, job changes, or stalled deal activity. - Then trigger timely nudges (not just automated check-ins) based on real signals. - Don't put contacts and accounts into segments; treat each of them individually ⚡ Micro-journeys for different personas Think: - executives who registered for the webinar - contacts who are somewhat active, but staying in your HubSpot for years without revenue - users stuck in the free trial or plan Customer journey isn’t just about personas—it’s about patterns. Track them, understand them, engage with contacts individually. ⚡ Trigger-based expansion plays If someone hits a usage limit or starts researching another product line, that’s your signal. Don’t wait for sales to “check in”—build programs that surface the right offer at the right moment. B2B communication and customer journey should feel like a responsive, cross-functional revenue function. Not just a set-it-and-forget-it workflow and email program. The teams I see winning? They are engineering their GTM at different levels, powered by the right data enrichment and highly relevant communication, powered by data inside their HubSpot. Are you still sending the same templates to everyone and their spouse? #RevOps #HubSpot #communication #SalesEnablement #B2B

Going to SaaStr Annual in May? Know anyone who will be there? I'm flying to SF to meet with SaaS businesses. My dear #HubSpot community, do you know anyone who will be there? Please tag them below so we can connect and meet during the event. I had a blast at INBOUND last year, and I'm trying to have just as much fun at SaaStr. Thank you for helping me plan my agenda 🙏 #SaaStr #SaaStrAnnual #networking

Did you choose or were pulled into the startup world? I followed my curiosity and a kind invitation from a good friend to build something from scratch. #startup #entrepreneurship

HubSpot didn’t just buy a tool (Dashworks) they bought a truth engine. Revenue teams on HubSpot, this is how your day just changed. 1️⃣ Ask → Answer. Dashworks brings Slack, Google Drive, Notion, Jira (you name it) apps straight into HubSpot, so users simply ask and get the answer—no more doc-hunting. 2️⃣ Context over clutter. Retrieval-augmented LLMs reason over live data and return complete answers with citations, not blue links. 3️⃣ Agent-ready. AI can draft QBRs, spot churn risk, or enrich HubSpot objects automatically because Dashworks becomes their real-time truth engine. 4️⃣ Secure & instant. Search runs inside HubSpot’s SOC-2 perimeter, while Dashworks maintains its own SOC-2 posture—so setup takes minutes and data never leaves the platform. We all know that phrase, but it’s worth saying it again “With AI, garbage in, garbage out” Ready to help AI help you? #HubSpot #AI #data #contextisking

Day 3 of my appreciation week, HubSpot App Partners today. 1,861 apps in the marketplace (as of today) 🤯 A lot of options for every HubSpot user to connect HubSpot to other systems. Some of the app partners are more active on LinkedIn and I want to thank them for everything I learned from them for sharing so many insights into what they do so others can improve. Bastien Paul Connor Jeffers Daniel Currin Daniel Zarick Graham Hawkins James Fyfe Jonas De Mets Kim Hacker Luuk de Jonge Mark Lerner Max Cohen 🧔🏻 Nick Zeckets Peter Caputa 🔄 Harris Kenny Dee Acosta 🤖 Ashley Freter ⚡️ Blake Lytle ⚡️ Caleb King ⚡ Chris van Praag⚡️ Christopher "Crispy" Barnett ⚡️ D'Ana Guiloff ⚡️ Matt Bolian ⚡ Nejc (Nates) Škoberne This is far from a complete list, so please tag other app partners in the #HubSpot ecosystem so we can help each other grow and get better every day. We only need to get 1% better every day to achieve something that feels unrealistic today. #HubSpot #thankyou #AppPartners

5 days, 5 lists of experts, 1 goal help you learn from community experts and recognize their valuable contributions. So, for Monday, I prepared a list of vetted HubSpot experts, by Profoundly, which connects users and experts. Give Profoundly Certified Pros below a follow, connect with them, relax and learn, they share a lot of their expertise. Chris Carolan Matthew Alex Ruxton Brian Garvey Bryan Ossa Casey Hawkins Danielle Urban George B. Thomas Jason Azocar Jay Filiatrault Joshua Oakes Lewis Chawko Lucila Abal Madelyn Donovan Nick Lafakis Stuart Balcombe Tony Dowling Zachary Hussion Trent Little Chris Bryant Mattheus Swinkels Bryan D'Andrea They are all great people, willing to go the extra mile to help you with anything, also #HubSpot 😉 Follow me if you don't want to miss the other 4 lists that are coming this week. #HubSpotExperts #thankyou #appreciateyou

5/5 day of appreciation and I saved the best for the last. #HubSpot power users the ones we are all here for, everyone on my lists this week is doing our best to work with them and help them out if they are stuck somewhere. Finalizing my list, I realized this is the shortest, which means an even better opportunity to crowdsource the search quest for HubSpot true heroes. This is my list of HubSpot users from whom I learned a lot. 2 simple words: thank you 🙏 Jennifer Nixon Liam Redding Aleksandra Dworak Alexander Ahearn Alexia Petrakos Natalie Furness - Revenue Operations Charlie Celaya Cody Lopez Hugo Schaefer Jean-Sebastien Mancebo Jeannette Grand Jordan Ryken Justine Plassard Tilman Nadolski Beau Brooks Who are the real heroes in your eyes? Tag them below, and show them how much we appreciate them! #HubSpot #powerusers #thanks

As an active HubSpot community member I learn and follow many HubSpotters (HubSpot employees). For more than a year, I thought HubSpotter is a HubSpot user, but about a month ago, someone explained that HubSpotters are people working at HubSpot, not HubSpot users, enthusiasts, solution or app partners. So, I compiled a list of HubSpotters that I follow (and you should also). I'm learning from all of them, from different angles, of course. AJ LaPorte Angela O'Dowd Ashley B Webster Bree H. Brian Gorbett Brooke Bond Chris Riley Dharmesh Shah Hannah Seligson Jon McLaren Karen Ng Kelly Sarabyn Kieran Flanagan Kyle Jepson Russell Bradley-Cook ⚡️ Scott Brinker Yamini Rangan Justin Graci .Gabrielle Herrera Marc D. Hans Victor Becerra Nabila Moumen Debbie Olusola Akintonde Jesse Cunningham Mia Srebrnjak I feel I missed a lot of HubSpotters active on LinkedIn, so let's crowdsource the effort in the comments below. Let's help each other to find the experts we can follow and learn from. #HubSpot #experts #thankyou

#HubSpot Solution Partners I didn't forget about you. So thank you to all of you, for sharing all the knowledge, for all the support, for everything basically. Garo Aroian 🐘 Peter Sterkenburg Doug Davidoff Ben Donahower Maxime Rougier James Byrne Adam Sand [Homeless Hubspotter] Kieran Krohn Tyler Samani-Sprunk Ryan Gunn 🏳️‍🌈 Hannah Fisher Kevin van Beers Christopher Nault Daryn Smith Sam Anderson Cameron Collins Beth Carter Tony Paille Thorstein Nordby Daniel Secareanu Jorge Fuentes 🏆 Connor Jordan Lori Thomas, CSPO Corentin Decaudin Jasna Suhadolc Daryl Michel Omi ✈️ Diaz-Cooper Stjepan Grcic Karin Tamir Michael Grinberg Manuel Hartmann Frank Welsch-Lehmann Nenad Kostic Anton Bujanowski Gregory Dirick Sarah Lane-Hawn🧚‍♀️ Erik Hooijer Wouter Dieleman Mohamad Saab 🏎️ Anze Koprivec I know I forgot many HubSpot experts, great creators ... but that's why we can tag them in the comments below 😊 P.S. I had to pick among great people form several Elite providers, but only to make the space for others, not that I don't appreciate what you do.

Last year was my first INBOUND This year, I'm super excited to attend #INBOUND25 as an official #INBOUND25Correspondent That means I will post even more about my experience at the event, which is happening in SF this year. Are you going? Reach out if you want to meet up and say hi, I'd love that! And believe me, you won't be able to miss me at #INBOUND25 If you don't have your ticket yet, go to inbound .com to register If you use #HubSpot (if not, you might at least consider it 😉 ), if you are passionate about customers, marketing, sales, AI, agents, revenue, operations … and if you are looking for an event where you belong, see you in SF, Sep 3-5! P.S. Thank you, HubSpot Community Team - .Gabrielle Herrera, Mia Srebrnjak, and others