Shawn Freeman

Technology Coach & Founder | Proven technology leadership to help you grow a profitable future proof business.

You’re not just running an MSP. You’re building something bigger. 

But right now, it feels like you’re stuck working in the business instead of leading it.

You’re juggling too many roles, managing clients, fixing daily issues, and trying to grow your monthly recurring revenue. The competition is fierce, and figuring out how to break through feels overwhelming.

I get it because I’ve been exactly where you are.

In 2011, I founded my own MSP. It started small, with all the typical struggles. Feeling trapped in the day-to-day grind, pricing uncertainty, struggling to delegate effectively, and the constant stress of finding quality clients. But through relentless refinement of systems, positioning, and leadership strategies, I scaled that MSP to seven figures. In 2020, I successfully exited with a high-value acquisition.

Now, as the founder of Impactful MSP, I help ambitious MSP owners like you achieve sustainable, long-term growth, without burning out or getting lost in the weeds.

👉 Here’s the truth:
Your technical skills aren’t the problem. The real challenge is building a business that runs profitably, consistently, and without you trapped in the day-to-day grind.

You don’t need random tactics or one-size-fits-all frameworks.

You need proven strategies, clarity, and the right mentorship to:
✅ Define a mission, vision, and core values that guide every decision you make.
✅ Scale your MRR fast with systems that work, no fluff.
✅ Stand out in a crowded MSP space with a unique differentiator.
✅ Attract and retain high-value clients who pay what you're worth.
✅ Simplify operations so you stop being the bottleneck.

You know you're capable of more, but you're unsure of the next step.

That's why you need me:
I've lived the MSP journey. I’ve felt the stress of unpredictable revenue, tough client churn, competing in a saturated market, and the struggle to lead while overwhelmed. But I also cracked the code to breaking through, and I’ve helped MSPs scale to seven figures and beyond using my coaching methods.

My clients have:
→ Increased MRR by 25%+ within months.
→ Closed larger, more profitable deals with ideal clients.
→ Built scalable systems that run without micromanagement.

This isn’t theory. It’s battle-tested strategy from someone who’s been in the trenches.

If you're serious about becoming the go-to MSP in your market and ready for predictable, scalable growth, send me a DM with the word 'IMPACT' and let’s talk about your next level.

No fluff. No hype. No BS. Just results.

Vice President - Alberta

This mindset shows up in every strong leader:
“I don’t know how, but I’ll find a way.”

It’s a belief that has fuelled countless success stories.

It helps you see challenges as opportunities,
and it keeps you moving forward when things get tough.

Here's why it's so powerful:

It’s rooted in resilience
↳ It helps you push through uncertainty.
↳ It lets you return stronger after setbacks.

It runs on creativity
↳ It helps you see solutions others miss.
↳ It turns obstacles into new possibilities.

It thrives on adaptability
↳ It helps you adjust quickly when things shift.
↳ It keeps you steady in uncertain moments.

It’s sustained by persistence
↳ It keeps you moving until the goal is met.
↳ It turns consistency into meaningful results.

With these traits, you’ll always find a way forward.
And when you do, you can turn it into a scalable system.

That’s how you build something that runs without you.
That’s when grit starts turning into growth.

Once you understand it you have to apply It.

Here's how:

Build repeatable systems
↳ If you solved it once, document it.
↳ Make it easier for the next person.

Create clear strategies
↳ Set goals that align your team.
↳ Make sure everyone knows what success means.

Use tools that support people
↳ Give your team tools that help them move smarter.
↳ Then trust them and get out of the way.

Remove bottlenecks (starting with you)
↳ If everything needs you, it won’t scale.
↳ Build something bigger than your inbox.

Here are 3 ways to start today:

Document one win
↳ Think of a time you had to find a way.
↳ Write the steps so someone else can repeat it.

Check in with your team
↳ Do they have clarity to act without you?
↳ Do they have the tools to move faster?

Simplify one process
↳ Make it easier, faster, or clearer for everyone.

The “I’ll find a way” mindset will take you far.
But turning that mindset into systems?

That’s how you scale.
That’s how you lead.
That’s how you win.

Ready to make your wins repeatable?
I help MSP owners build systems to grow.
If this resonated with you, DM me!

♻ Found this valuable? Share it with a fellow leader
🙌 Shoutout to Case Kenny for the quote!

You’re not just running an MSP—you’re building something bigger. 

But right now, it feels like you’re stuck working in the business instead of leading it.

You’re juggling too many roles—managing clients, fixing daily issues, and trying to grow your Monthly Recurring Revenue (MRR). The competition is fierce, and figuring out how to break through feels overwhelming.

I get it—because I’ve been exactly where you are.

In 2011, I founded my own MSP. It started small, with all the typical struggles—feeling trapped in the day-to-day grind, pricing uncertainty, struggling to delegate effectively, and the constant stress of finding quality clients. But through relentless refinement of systems, positioning, and leadership strategies, I scaled that MSP to seven figures. In 2020, I successfully exited with a high-value acquisition.

Now, as the founder of Impactful MSP, I help ambitious MSP owners like you achieve sustainable, long-term growth—without burning out or getting lost in the weeds.

👉 Here’s the truth:
Your technical skills aren’t the problem. The real challenge is building a business that runs profitably, consistently, and without you trapped in the day-to-day grind.

You don’t need random tactics or one-size-fits-all frameworks.

You need proven strategies, clarity, and the right mentorship to:
✅ Define a mission, vision, and core values that guide every decision you make.
✅ Scale your MRR fast with systems that work—no fluff.
✅ Stand out in a crowded MSP space with a unique differentiator.
✅ Attract and retain high-value clients who pay what you're worth.
✅ Simplify operations so you stop being the bottleneck.

You know you're capable of more, but you're unsure of the next step.

That's why you need me:
I've lived the MSP journey. I’ve felt the stress of unpredictable revenue, tough client churn, competing in a saturated market, and the struggle to lead while overwhelmed. But I also cracked the code to breaking through—and I’ve helped MSPs scale to seven figures and beyond using my coaching methods.

My clients have:
→ Increased MRR by 25%+ within months.
→ Closed larger, more profitable deals with ideal clients.
→ Built scalable systems that run without micromanagement.

This isn’t theory. It’s battle-tested strategy from someone who’s been in the trenches.

If you're serious about becoming the go-to MSP in your market and ready for predictable, scalable growth, send me a DM with the word 'IMPACT' and let’s talk about your next level.

No fluff. No hype. No BS. Just results.

Best-Selling Author & Keynote Speaker Teaching the “Language of Optimism”

MSP Coach | Helping Founders Build High-Performing Companies

Jose O.

I have an exciting announcement to make...

On Monday December 1st, I'm launching a podcast!
It is called Beyond Technology, and I can't wait to share.

The idea for this show came from conversations
I've been having with top founders and leaders.

Conversations about how they build, how they think,
and how they use technology to support their growth.

We talk about the decisions that drive growth,
the systems that build real momentum, and
the role technology plays in modern leadership.

The guests bring real experience from building
companies, and offer perspectives you don't hear often.

I've handpicked leaders who think deeply about growth,
and who speak clearly about what shaped their journey.

Each episode is short and focused, built for
listeners who want practical business insights.

A new episode will drop every second Monday,
with ideas and advice you can apply right away.

If you care about leadership and modern business,
the Beyond Technology Podcast is for you.

More details coming soon.
Stay tuned!

Want to double your revenue?

In just 6 months I scaled an MSP from $1M to $2M ARR.

Here’s what we did and how you can too:

1️⃣ We Built a Strong Operational Foundation
• They weren’t struggling to get clients.
• They were struggling to keep up with growth.

So we:
→ Built SOPs for onboarding, delivery, and retention.
→ Documented workflows to replace verbal handoffs.
→ Added weekly check-ins to catch issues early.

Growth feels chaotic without systems.
We eliminated that chaos, one process at a time.

2️⃣ We Gave Them Strategic Vision
• They didn’t have a revenue problem.
• They had a focus problem.

So we stopped the “grow for the sake of growth” cycle.

We got crystal clear on:
→ Quarterly revenue milestones with exact targets.
→ A defined ICP so they only pursued qualified leads.
→ A 3-channel growth strategy

When you focus on the right clients, growth speeds up.

3️⃣ We Created Financial Clarity
• They were making money.
• But they couldn’t see where it was going.

So we got hyper-clear on the numbers:
→ A 12% minimum profit margin target.
→ A real-time dashboard for MRR, churn, and profit.
→ Cut poor-fit clients to free up high-value capacity.

More revenue means nothing if you can’t measure profit.

Growth isn’t about hustling harder.
It’s about removing friction.

Stop chasing unqualified leads.
Stop running your business on guesswork.
Stop celebrating revenue without tracking profit.

This MSP didn’t need more effort.

They needed clarity, structure, and control.
And once they had it, growth became predictable.

What would doubling your revenue change for you?

More freedom?
More impact?
More control over your future?

If you’re ready to build a real growth engine...
DM me or book a free scale call.

Let’s build the business you actually want to run.

P.S. Enjoy this selfie of Frida and I!

Leadership doesn't mean carrying everything alone.

You can be the one others rely on and
still need people to lean on yourself.

That's not weakness.
That's wisdom.

There are parts of leadership no one sees.
→ The late nights
→ The quiet wins
→ The rejections
→ The doubt you never admit out loud

It gets heavy when you hold it solo.
The pressure builds when you pretend you're fine.
The pace slows when no one is beside you.

But things shift when you have the right people around.
People who challenge your thinking.
People who support your vision.
People who steady you when the pressure rises.

Leaders rise higher when they're supported.
They move faster when doubt is not driving.
They build better when they're not alone.

That's why community matters.
Not as a strategy, but as a multiplier.

If you're an MSP and want to grow with people
who get it, I have a community you'll want to join.

Send me a message, and I'll share the details.

When’s the last time someone pushed you
or challenged your thinking as a leader?

When’s the last time you had real support
instead of people just nodding along?

Your results aren’t just about effort.
They’re shaped by the environment you're in.

You can grind for years with intensity,
but without perspective the progress feels circular.

Your ideas hit the same walls,
and your thinking loops back on itself.

At some point effort isn’t the answer.
Better perspective is.

Most MSP owners try to solve everything alone.
I remember doing the same early on,
and it slowed my growth more than anything.

That’s why I built Impactful MSP.
To give owners what I needed back then.

It’s about raising the standard in the industry
and helping MSPs build with intention and impact.

It’s easier to lead when you’re not doing it in isolation.
It’s easier to grow when you have people who get it
and systems that are tried and true.

If you’re looking for coaching and community,
send me a DM and let’s chat!

Want to know the secret to scaling faster?
Talk with someone who’s already done it.

Someone who’s not guessing or repeating
things they read online but never tried.
Someone who’s actually lived the mess you’re in.

Real progress comes from real conversations.
Not theory or recycled tactics.
Not the generic shit that never fits your business.

That’s the one thing that will help you grow
more than any business book ever could.

It's why I joined EO years ago and why
I eventually started my coaching business.

That’s also why I offer free 30-minute scale calls
for MSP owners who want to talk things through.

To give owners the kind of conversations and
support I could have used early in my journey.

In one conversation, I’ve helped owners:
• refine their offer so value was obvious
• fix pricing that was eating profit in the background
• clean up agreements so expectations were aligned

If you run an MSP, book a free scale call with me
and bring the biggest challenge you’re facing.

Give me 30 minutes and we’ll map out
a clear path forward together.

Want to sell your MSP one day?
Read this so you can secure a higher valuation:

Buyers pay more for businesses that run without you.
Where teams deliver, clients stay, and you are optional.

If you can disappear for 30 days and the work gets
done without needing you, your business is worth more.

That means you have:
• Operations that run with real consistency
• A team that fully owns every part of delivery
• Clients loyal to the company, not the owner
• Margins driven by clear and efficient systems

But this is also important before the selling stage.

A self running business gives you freedom to scale.
It gives you room to diversify with confidence.
It gives you the option to finally step back.

When I sold my MSP, the numbers looked strong.
But the real value was I hadn’t touched a ticket in years.

My team owned every process in the business.
Churn was low because the experience was consistent.
We chose the clients that fit our model.

Buyers chase predictable businesses
because predictability drives real multiples.

That's what makes a business scalable and valuable.
Anything else becomes another job you cannot escape.

Every owner exits at some point.
The question is whether you exit ready.
And whether you exit rewarded for the work.

DM me if you want help building a business buyers want.

You don’t need more leads. You need more leverage.

A client told me recently their pipeline was the issue.
They said “If we just had more leads, we’d be set.”

But that wasn't exactly the truth...
They already had everything they needed.
They just weren’t using it to its full potential.

Here’s how we added $42K in MRR w/o any new leads:

1. Pricing discipline
→ We audited their pricing against the value delivered.
→ Outdated rates were quietly draining margin.
→ Aligning price with value created instant revenue lift.

2. Tiered packaging
→ We simplified a bloated service menu.
→ Three clear tiers replaced dozens of scattered offers.
→ Sales convos became easier, faster, and predictable.

3. Targeted cross-sell
→ Clients had unmet needs sitting in plain sight.
→ We packaged solutions around business outcomes.
→ Clients bought more because it finally made sense.

No ads.
No cold outreach.
No new clients.

Just clarity, alignment, and execution.

The lesson: Growth starts with what’s in front of you.

Most MSPs don’t need to chase harder.
They need to tighten their offer, connect it to real
client outcomes, and unlock the value in their base.

That’s how hidden potential becomes recurring revenue.

If your existing clients aren’t buying more, DM me.
I’ll show you where the leverage is.

Episode one of Beyond Technology is now live!

My guest for the first episode is Tyler Chisholm,
founder of clearmotive marketing group
and author of Curious as Hell.

Tyler has a way of breaking problems down
and asking the questions most leaders miss.

We talk about how curiosity shapes better leadership,
leads to clearer decisions with technology, and
creates space for deeper thinking in business.

Tyler also shares how to build safer cultures, make
stronger decisions, and approach tools with intention.

It’s a practical and honest conversation
about what modern leadership requires today.

Thank you Tyler for joining as the first guest.

And thank you Entrepreneurs'​ Organization Calgary
and 2C Media Inc. Media for helping bring this to life.

You can watch the episode on our YouTube channel
or listen on your preferred podcast platform.

Links to both are in the comments.

If you are or know a strong Calgary leader who should
be a guest on the podcast next season, send me a DM.

New episodes will drop every second Monday.
Excited to keep sharing these conversations with you.

I hope you enjoy S1 EP1: 'Tyler Chisholm: How Curiosity
Leads to Better Leadership and Technology Decisions'

I had the pleasure of spending time with Kevin Crowe
this week at the Fall EO Learning Event in Banff.

He’s someone I’ve looked up to for years.

Kevin runs Long View Systems, a Calgary based MSP.
He also founded Give A Mile, a non-profit organization.

Give A Mile gives flights for end of life visits.
It helps people reach loved ones before they pass by
turning donated miles into time that cannot return.

The mission is simple but powerful.
People donate unused miles or cash so that
families get a flight they otherwise could not take.

Most leaders talk about impact as an idea.
Kevin treats impact as a responsibility and a system.
He builds it with clarity and measurable intent.

Time with leaders like him forces deeper questions:
→ What are you building beyond revenue and growth?
→ And what legacy sits behind your daily decisions?

Every owner reaches this point.
Scale can create noise or it can create meaning.
Kevin shows what the second path can deliver.

Grateful for the time, Kevin Crowe.
Your work sets a higher standard for leadership.

Delegation isn’t about handing off tasks.
It’s about giving your team ownership.

When people own decisions, you stop being the ceiling.
But ownership only works when you set things up right.

Your team needs clear expectations to succeed.
And they need room to make real decisions.

This means setting them up properly and letting go.
You can’t hover over every move they make.

And the best part? Your team wants that.

They want to solve real problems.
They want to create outcomes without relying on you.

When you trust them to do that, you get time back.
And they gain purpose in the work they do.

If your team is growing and you still feel buried,
take it as a sign that something needs to shift.

If you want help building the structure
that makes this possible, send me a DM.

Your pricing should reflect your value.
Not your fear of losing the deal.

Underpricing is one of the fastest ways to stall growth.
Yet more MSPs do it than you think.

Charging $50 per user.
Winning clients on price.
Then wondering why growth never gets easier.

The truth?

Clients who choose you because you are cheap
are the same ones who churn, scope creep,
or drain every ounce of your time.

You don't build a strong MSP by underpricing your value.
You build it by knowing exactly what that value is.

→ Do you help clients run a stronger business?
→ Do you help them achieve their goals?
→ Do you make their teams more effective?
→ Do you improve their bottom line with tech?

If yes, stop racing to the bottom.

There are plenty of clients who will pay more
when you make it clear why you're worth more.

But it starts with your mindset.

From scarcity to abundance.
From guessing to clarity.
From surviving to scaling.

If you are unsure about your pricing or how to
communicate your value, book a call with me.

Let’s make sure you're not holding your business back.

Behind-the-scenes at our first recording session.

Some great conversations are coming your way.
Check back Monday for the first of many.

#BeyondTechnologyPodcast

There's a difference between being needed and valued.

Need can shift when something cheaper appears.
Value stays because quality has no substitute.

Clients always have options.
But options are not equals.

This becomes even clearer in the MSP world.
Because clients aren't buying tasks from you.

They are buying stability.
They are buying security.
They are buying confidence in their future.

So yes, they can replace you with a cheaper MSP.
But make sure they cannot find a higher standard.

Be irreplaceable in your commitment to their growth.
Be irreplaceable in the way you keep them safe.
Be irreplaceable in the partnership you build over years.

Price creates comparison.
Standards create loyalty.

If you lead with price, you lose the wrong way.
If you lead with standards, you win the right way.
And you attract the clients who value what you do.

If someone wants the cheapest option, let them go.

They want something you do not offer.
They want cost, not partnership.
They want shortcuts, not outcomes.

But the client who wants trust.
The client who wants protection.
The client who wants a partner who helps them scale.

That client will not replace you.
Because that level of value has no substitute.

Build your business around that truth.
And you will never compete on price again.

If you want help building an MSP clients never
want to replace, DM me and we can talk.

I saw a Reddit post this week that every
business owner should pay attention to.

An MSP owner was bragging about winning deals
and increasing profit by using cheap security tools.

Not just cheap — shittier and genuinely risky.
And the worst part? He was proud of it.

This is exactly what holds our industry back.
Cutting corners and calling it value.

Cheaper tools always look good on paper,
but someone pays for them eventually...

And it’s never the MSP collecting the margin.
It’s the client left exposed without knowing it.

Let this be a reminder to any business
working with an MSP: cheaper is rarely better!

This is what happens when MSPs chase price.
→ Security becomes optional.
→ Protection becomes “good enough.”
→ And clients think they’re safe when they’re not.

Quality MSPs don’t compete this way.
They win by delivering value and real outcomes.

They build their service with intention.
They support client growth with direction.
They build trust through consistent partnership.

And they include security at every level
because safety isn’t something you discount.

This Reddit post is exactly why I started coaching MSPs.

To raise the bar in the industry and help leaders
build businesses that create real impact.

That means stronger standards, smarter choices,
and businesses clients can rely on.

If you want to build an MSP that leads with value
instead of price, send me a DM and let’s talk.

Almost every business depends on technology,
which means the people behind it matter a lot.

Most companies don’t think about IT daily,
but they feel the impact of it every single day.

Good IT keeps a business moving forward.
Bad IT slows the whole business down.

And that’s why the quality of your MSPs matters.
It's keeping businesses secure, stable, and able to grow.

What we do touches real companies and real outcomes.
We're not just fixing computers.

We're protecting revenue, reducing risk and helping
clients reach goals that strengthen their business.

I want to see more MSPs operate at that level,
with clarity and intention and real focus on impact.

That's why I created Impactful MSP.

To help raise the bar in the MSP industry
and support leaders who share these values.

MSPs who care about doing things right.
MSPs who want to grow with purpose.
MSPs who want to set a new standard.

If this resonates with you, send me a DM.

Want to scale your MSP? Focus on these 4 things:

1. Hire for capability, not convenience
→ Your first hires should take real ownership.
→ If you’re training and babysitting, you’re stuck.
→ Bring in people who can deliver from day one.

2. Productize from the start
→ Ambiguity kills growth.
→ A clear tiered offering accelerates sales.
→ It makes delivery consistent and easy to scale.

3. Prioritize driving client outcomes
→ When IT drives outcomes, it's seen as an investment
→ When it impacts profit, clients buy more.
→ When it strengthens results, they stay longer.

4. Build your pipeline through client experience
→ Retention is your best growth strategy.
→ Happy clients refer, renew, and expand accounts.
→ Every touchpoint should reinforce trust.

These are key to predictable and repeatable growth.

Instead of trying to work harder to hit your goals,
focus on tightening how the business runs.

If you want help applying these to your MSP,
send me a DM and we can walk through it.

Every business owner eventually notices the same thing. Technology is no longer a side piece of the business. It’s woven into every decision, every sy

Open article: Introducing the Beyond Technology Podcast by Shawn Freeman • 4 min read

Introducing the Beyond Technology Podcast

taplio

Shawn Freeman's Linkedin Analytics

Shawn Freeman

Performance ScoreShawn Freeman's LinkedIn Performance

What is Shawn talking about?

Who is engaging with Shawn

Shawn Freeman's Best Posts (last 30 days)

Ready to grow your LinkedIn presence?

taplio

.css-6ytdur{background-image:linear-gradient(284deg, rgba(39, 43, 72, 1) 0%, rgba(33, 47, 183, 1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Shawn Freeman's Linkedin Analytics

Shawn Freeman

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Shawn Freeman's LinkedIn Performance

What is Shawn talking about?

Who is engaging with Shawn

Shawn Freeman's Best Posts .css-1emoo84{font-size:var(--chakra-fontSizes-md);font-weight:400;color:var(--chakra-colors-gray-600);}(last 30 days)

Ready to grow your LinkedIn presence?

Shawn Freeman's Linkedin Analytics

Performance ScoreShawn Freeman's LinkedIn Performance

Shawn Freeman's Best Posts (last 30 days)