CWE Crane Enterprises 

CWE Crane Enterprises is a privately held Canadian firm focused on acquiring and scaling essential service businesses, where trust, consistency, and operational execution drive long-term value.

We believe in building businesses that serve people, create livelihoods, and operate with integrity. Our mission is to lead with clarity, act with conviction, and steward each business with the long-term sustainability.

Current Portfolio:
1. Scaling Success: industrial sales training
2. Molly Maid: residential cleaning service 
3. Texas Ticket: online education service

President

Scaling Success

At Scaling Success™, we believe success compounds. It starts with education and ends with execution.

Our mission is simple: transform industrial sales reps and leaders into formidable sales professionals and 7-figure closers.

We don’t do generic fluff: We deploy proprietary frameworks — ARC5™, CICSR™, and PTR™ — built from years in the field, designed to help reps and teams close bigger deals with consistency.

Founder & President

MOLLY MAID Canada

At MOLLY MAID, we deliver premium, professional home cleaning services with a personal touch. As a franchise owner, I’m proud to lead a bonded, insured, and detail-oriented team committed to excellence, safety, and consistency.

Our crews arrive in branded vehicles, fully equipped with eco-friendly products as part of our Green Housekeeping Program. We operate Monday to Friday during daylight hours, supporting both family balance and professional service.

Backed by Canada’s most trusted name in residential cleaning since 1979, we combine proven systems with local care. Whether you’re a client or part of our growing team, you’re in good hands with us.

Franchise Owner

XCMG Canada

Led a national sales team and the development of a national dealer network, securing $12M in new revenue while traveling across Canada in 3 months.

Vice President of Sales

Naumann Hobbs Material Handling, Inc.

Led the development of a new forklift division, while overhauling the existing rental and used equipment departments.

Lonestar Forklift, Inc.

Led the growth & development of 4 sales branches, growing the total team size from 6 to 15 & leading revenue growth from $8M to $15M

General Manager

Leavitt Machinery

Led the development of a new sales department after acquisition, and grew the sales team from 0 to 10 and annual revenue from $4M to $12M.

Regional Sales Manager

Crown Lift Trucks

Managed a sales territory, growing market share from 9% to 33% and total revenue from 3M to 9M.

Territory Account Manager

The London Vocal Studio

Founder and Instructor of the #1 rated vocal teaching studio in London Ontario. Sold in 2020 to a large franchise.

Founder & Master Instructor

Ricoh Canada Inc.

Managed a sales territory, growing market share from 7% to 27% and revenue from 2M to 6M.

Territory Sales Representative

I write about sales, leadership & productivity to help you become a top sales performer. RSM at Lonestar Forklift | AIB MBA

Hey,

I’m Chris Crane, and my mission is simple: transforming industrial sales reps into formidable sales professionals.

Over my 15-year sales career, I’ve closed over $100 million in industrial equipment deals, trained more than 150 reps, and led industrial sales teams across Canada and the U.S.

I built the Scaling Success System™ to give industrial sales reps what no one else offers: a sales operating system specifically engineered for industrial sales. This system has taught over 150+ industrial sales reps to make over $250k+ per year consistently, and it can do the same for you. 

This isn’t theory. It’s a proven system designed to cut through the noise and turn conversations into conversions.

DM "sales" to learn more.

The difference between a good salesperson and a bad one isn’t skill.

It’s discipline.
It’s awareness.
It’s how they show up.

→ The bad rep talks too much.
→ They assume they know everything.
→ They wait for leads to fall in their lap.

→ The good rep listens first.
→ Asks good discovery questions.
→ And follows up timely and effectively. 

→ The bad rep is timid under pressure.
→ Quick to blame the lead and not their skill. 
→ And gives up after the first “no," with no effort. 

→ The good rep is calm.
→ Speaks with confidence.
→ And views "no" as another chance. 

Great salespeople aren’t born, they're forged.


P.S. This is just a sample of what I teach

DM “sales” if you want to learn more

Chris Crane

Transforming industrial sales reps into formidable sales professionals

Most salespeople will never close a seven-figure deal.

They think they can.
They act like they can.
But when the opportunity comes, they choke.

I've seen it firsthand.

I've watched seasoned reps stall.
I've watched managers fumble negotiations.
I've watched buyers walk away, never saying a word.

Here’s what I know:
→ Patience is a strategy. Use it.
→ Big deals don’t die in meetings. They die in silence.
→ If you can’t handle long sales cycles, you won’t survive.

Consider this:
1. Control the frame: If they lead, you’ve already lost.
2. Don't push, pull: Let the buyer convince themselves. 
3. Slow down: The bigger the contract, the slower the close.

Big deals are a slow process. Learn to slow down, learn to ask great questions, and the deals will start to come. 

P.S. This is just a sample of what I teach.

DM "sales" if you want to learn more.

94% of “leaders” I’ve met weren’t leaders at all.

They were managers with titles
They were bosses with authority
But they weren’t leaders with traits

Here’s the data pattern I’ve seen coaching 150+ reps and managers:

They had seven rare traits their peers didn’t
They used the traits tactically with consistently  
The ones who rose to the top didn’t have better comp plans

Every top leader I’ve studied carried:
→ Empathy that built connection
→ Vision that others couldn’t see
→ Optimism that calmed the room
→ Adaptability that outpaced change
→ Authenticity their team trusted instantly
→ Resilience to bounce back much sharper
→ A Learner’s mindset that kept them ahead

And here’s the kicker:

When they carry all seven, performance compounds.
When they enforce them daily, they become irreplaceable.
When a leader misses even two of these traits, performance collapses.

Leadership isn’t charisma. It’s a pattern of traits that build empires.


P.S. This is just a sample of what I teach

If you want to improve your selling ability right now, I created a FREE 5-day course to get you started

8 books on sales to go from losing to closing in 90 days (I'm not joking):


P.S. Repost ♻️ this to your network so others can learn

_Sales Books offer excellent education. 99% don't know the

Good reps use systems, bad reps use confusion

Few are willing to earn it.
Everyone wants the big edge.
There are no shortcuts in sales

The top performers don’t wing it.
They compound small, tactical habits 
Their discipline is the real “cheat code.”

Here’s what they do differently:

→ They network strategically — not socially.
→ They seek feedback before failure forces it.
→ They set goals that measure output, not effort.
→ They reflect daily — wins, losses, & adjustments.
→ They visualize success until it becomes inevitable.
→ They read to sharpen judgment, not to collect quotes.
→ They use tech to automate noise, not to replace effort.
→ They ask open-ended questions that expose opportunity.
→ They manage time like it’s inventory — limited and valuable.
→ They listen actively — not to respond, but to understand leverage.

No gimmicks. No scripts. Just discipline disguised as “cheat codes.”


P.S. This is just a sample of what I teach

If you want to improve your selling ability right now, I created a FREE 5-day course to get you started

The best way to train a sales rep is to let them fail.

Sound harsh?

Here's the truth

They think sales are easy
They think sales will just appear
They think they are better than they actually are

What happens?

They botch sales calls
They whine when sales don't happen
They want to quit before they learn the skill

Here's the fix

You say, "Okay, let's do a sales call, show me."

They say, "Okay, no problem, I will call this customer."

The result?

The call sucks. 

They realize quickly they don't know what they are doing, that sales is not easy, and that customers don't magically buy because they are in sales. 

This is exactly what I did with one of my reps. 

Failure became their best lesson.

They started listening.

After that call?

→ I coached them on what to do better
→ I coached them on how to adjust their perspective
→ I coached them that real selling is a skilled job, and it takes work. 

Failure is often our best teacher. Let it do the work. 


P.S. This is just a sample of what I teach

If you want to improve your sales ability right now, I've created a 5-day sales course to get you started.

Most reps completely miss the "pain" in the sales cycle. 

No pain, no solution.

Most reps: 

→ Nod and move on.
→ Ask the surface questions. 
→ Don't dig deep enough to find it. 

Then: 

→ They’re afraid to push.
→ Afraid to lose the rapport.
→ Afraid the buyer might object. 

Elite reps: 

→ They align with the buyer first
→ They clarify that they understand
→ They redirect if they get an objection
→ They reframe their solution to the buyer. 
→ The close with trust, asking for the business. 

Surface pain doesn’t close deals. Specific pain does. 

No pain, no solution. 

P.S. This is just a sample of what I teach.

DM "sales" if you want to learn more.

I’ve watched sales leaders destroy their own teams without realizing it.

They were too reactive.
They were too emotional.
They were too focused on themselves.

Their teams got quieter.
Their results underperformed. 
Their culture evaporated into smoke. 

Here’s what I’ve learned:
→ The team reflects the energy of the one leading it.
→ The standard you set is the one the team will reflect. 
→ The moment you stop coaching is the moment you lose. 

Here's what good leaders do: 
→ They show up consistently.
→ They provide real, honest feedback. 
→ They get into the trenches with the team. 

You don’t build belief by giving speeches and pounding your fist. You build it by showing them what it looks like.

P.S. This is just a sample of what I teach.

DM "sales" if you want to learn more.

I thought the deal was over when procurement said, “Not this quarter.”

Everything was green.
The champion was aligned.
Then one objection brought the deal to a stop.

Most reps freeze.
They assume it’s over.
They treat the time objection as game over. 

Here’s what I know:
→ Budget objections aren’t about price.
→ They come from fear, risk, or missing clarity.
→ Elite reps don’t retreat, they clarify, reframe, and close.

Consider this:
→ I re-read every discovery note we captured.
→ I mapped the gaps using the CICSR™ sequence.
→ That’s when I found it; they never validated the cost of delay.

So I sent one question:
“What is the financial impact if we delay moving forward with this solution?"

He replied that same day.
We jumped on a call the next morning.
He admitted they hadn’t forecasted the revenue impact.


I ran ARC5™ to reframe and to move the deal forward:

𝗔𝗹𝗶𝗴𝗻: “I understand, and you’re right to pause. You need to ensure the value of this solution solves this core issue."

𝗥𝗲𝗱𝗶𝗿𝗲𝗰𝘁/𝗖𝗹𝗮𝗿𝗶𝗳𝘆: “If you can, walk me through again the situation that is causing the issue, and the full impact of this issue."

𝗥𝗲𝗳𝗿𝗮𝗺𝗲: "So you are saying the revenue impact is very high if left unsolved, correct? Also, leaving this unsolved will result in underperformance in the next quarter, is that correct?" Understood, and this is why our solution is designed and priced the way that it is. Let me walk you through the total ROI."

𝗖𝗹𝗼𝘀𝗲: “If we are aligned on this solution, and we agree that it makes sense now, not next quarter, I can implement this solution in 2 weeks, does that sound fair?"

He paused.
He looped in procurement.
He signed the contract within 48 hours.

The budget isn’t the real objection; it’s the one that shows up when the value isn’t clear.


P.S. This is just a sample of what I teach

If you want to improve your selling ability right now, I created a FREE 5-day course to get you started

One of my reps couldn’t break through with discovery questions then he closed a $400K deal.

He’d ask safe questions.
Take surface-level answers.
Jump into solutions too early.

He didn’t know how to expose the real problem.
He didn’t know how to find and clarify the real pain. 
He didn't know how to tie everything into a valuable solution. 

Then, we trained this rhythm in every call, in every meeting:

→ Understand the situation.
→ Understand the core problem. 
→ Understand why it's a problem. 
→ Dig into the impact of the problem. 
→ Clarify everything that was said, tie it into a solution. 

This method opened up everything.

→ It worked during cold calls. 
→ It worked with price objections. 
→ It worked when the deal was on the edge.
→ It worked when the buyer said, “We’re already happy.”

Good discovery questions will determine whether or not you win or lose the deal.


P.S. This is just a sample of what I teach

If you want to improve your selling ability right now, I created a FREE 5-day course to get you started

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