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Be the mint scoop in a sea of vanilla sales messages so you can start more conversations with skeptical prospects. I created the Badass Growth Guide to eliminate commission breath. It gives you the best possible chance of starting conversations with people you don't know. It's a radically honest approach where prospects feel safe telling you the truth because they don't feel "sold" or "manipulated." 💥WHAT YOU GET: ➡️ More conversations with your ideal prospects. I post weekly content about sales on LinkedIn. 👍Like the content? Follow me. 👍 ❤️I DON'T KISS AND TELL, BUT MY CLIENTS DO ❤️ "In one year, Josh has helped my company grow from 10 enterprise customers to over 200 with brand names like Twitter, Viacom, and Brown University" - Claire Coder, CEO at Aunt Flow "We’ve got about 40 new meetings out of the training you provided." - Chris Murray, CEO at Oomph Inc. “I used the email template from your playbook and it worked. I got to the decision-maker in one email and ultimately got the sale.” - Richard P. Perrott, WatchTower 💥NEWSLETTER💥 Join my list to get tips on being a red ❌ is a sea of white circle sales messages. https://joshbraun.com/newsletter/ 💥WORKSHOPS💥 I facilitate workshops on two things: (1) cold calling + defusing objections (2) cold emailing. Inquire here -joshbraun.com/connect 💥PRODUCTS💥 THE BADASS B2B GROWTH GUIDE https://courses.joshbraun.com/p/badass-b2b-growth-guide POKE THE BEAR COLD CALLING METHOD https://courses.joshbraun.com/p/poke The Discovery Call Course https://courses.joshbraun.com/p/discovery TONGUE TIED SALES OBJECTION FLASHCARDS Know what to say when prospects put you on the spot. https://gumroad.com/l/objectionflashcards 💥INSIDE SELLING PODCAST💥 Learn sales tactics and strategies that will help you sell without selling your soul. Listen here -https://joshbraun.com/podcast Learn more at joshbraun.com
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Why do some salespeople feel pushy while others sound natural? Softeners. Softeners are small tweaks in wording that make your message feel less aggressive and more inviting. Take this question: “Waiting 20+ days for supplies is driving up costs. How are you handling that?” It’s direct, but it assumes the problem exists. If the prospect doesn’t relate, they might shut down. Now, add a softener: “Not sure if you’re seeing this, but a lot of Ops and Supply Chain Managers we talk to say waiting 20+ days for supplies is affecting their burn rate. How are you handling that?” See the difference? ✅ “Not sure if you’re seeing this…” removes pressure and makes it feel observational, not accusatory. ✅ “…a lot of [titles] we talk to…” gives social proof without assuming they have the problem. ✅ “How are you handling that?” invites conversation instead of forcing them to agree or disagree. Softening your language doesn’t make you weak, it makes you easier to talk to. Because nobody likes being told they have a problem. But they might be open to talking about if you give them the space.
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