Flip CX

Laser-focused on our Demand Creation, Partnerships & Ecosystem growth efforts. Reach me to find out how Flip empowers eCommerce & Transportation Brands to flip their phone support and transform customer experience using Voice AI, and to discuss Partnership & Business Development opportunities. Check us out: https://techcrunch.com/2022/02/11/redroute-wants-answering-customer-service-calls-to-be-as-easy-as-using-alexa/

Vice President of Demand & Partnerships

Vice President of Partnerships

Partnership Leaders

Partnership Leaders is the industry association for Partnership/Channel/Alliances/Business Development leaders.

Executive Member

Execore

A leadership community for emerging startup executives. We help startup executives become better leaders by providing them with a network of peers, events, and educational content about executive development. Connect and engage with our powerful network of cross-functional startup VPs and team leaders. Develop your leadership abilities by learning from peers who understand your challenges and needs. Learn more at execore.co.

Founding Member

Cloud Software Association

The SaaS partnership network that brings together vendors, resellers, distributors, marketplaces, channels, platforms, and API services to build the market for cloud software distribution.

Conversica

Oversaw strategic partnerships driving direct reseller revenues to Conversica. Led team managing Automotive reseller partners including #1 partner and account overall, and secured reseller partnership with industry-leading Automotive SaaS CRM. Signed technology, co-marketing partnerships with innovative SaaS providers like SugarCRM and Crossbeam to extend Conversica’s ecosystem reach via partnerships.

Senior Director, Partnerships

Lever

Led partnerships and BD function driving direct and indirect revenue to all segments of Lever’s business including devising co-sell frameworks with partners. Owned signing on and launching all new partners in collaboration with technical and marketing teams, and managed strategic relationships post-launch with ~ 80 leading HR Technology providers. Spearheaded launch of first-ever partner integration in the recruiting category with Zoom. 

Director of Partnerships and Business Development

Amazon

Led GTM partnerships and partner marketing with Amazon Music integrated partners and Alexa Voice Service (AVS) partners across key verticals including financial services, mobile carriers, consumer electronics, and automotive.

Business Development Marketing Manager

Owned US category sales including sales strategy/analytics and reporting weekly to senior leadership on state of the business. Spearheaded national promotions strategy (including Black Friday/Cyber Monday and Prime Day) to drive sales on Amazon and in offline retail, and led annual planning and forecasting.

US Sales Lead, Amazon Echo and Alexa

Managed launches and sales operations with leading CE offline retailers to grow in-store sales and selection of Amazon Devices. Served as product management lead and worked with Lab126 to launch two automated platforms within a six-month time frame to streamline future device launches.

Senior Product Manager, Amazon Devices

EDBI Pte Ltd

Oversaw investments in US Advertising Technology startups from sourcing to deal structuring, execution, and portfolio management. Completed one divestment (ScanScout) and two new investments (Smaato, Crisp Media). Served as board observer for portfolio companies and collaborated with their APAC management on regional business development.

Manager, Investments

First Alverstone Partners

Led China operations of a pan-Asian PE fund. Personally sourced and originated new investments through to execution and active portfolio management. Developed extensive network with international and local PE firms, professional services organizations, entrepreneurs, and government entities.

Director

Singapore Economic Development Board

Owned business development with global logistics and supply chain management companies (key accounts included UPS and TNT) on their regional expansion plans in Asia Pacific.

Senior Officer, Logistics Group

Vice President of Partnerships at Flip | 3X Partnerships Leader | Former Amazon Echo and Alexa Sales Lead

Echo/Alexa US Sales Lead for Amazon in early hyper-growth phase from 2015-2107 | 3X Partnerships leader including at Lever (HR Tech) and Conversica (Conversational AI) managing technology and channel / reseller partnerships. Worked globally across the US and Asia over the past 15+ years. Wharton MBA with an MSc from UC Berkeley.

Enjoyed chatting with Chris Sheng about Partnerships, VoiceAI, Leadership and the different stops in my career & journey through investments, big tech, and startups 🎙  

Some takeaways that came up in our conversation which I believe firmly in:

1 - Every seat in a high growth startup is a quota-carrying seat: For Partnership Leaders, you tie your contribution to revenue and pipeline, period. It's a straight solid line. 

2 - Since there's money to be made in both bundling and unbundling software, major room for partnerships exists: It's tied to how your customer wants to buy, and have all the tools they use integrated into a single pane of glass.

3 - Fast decision making aka speed is a startup's superpower: I wrote a working backwards 6-pager on our Partnerships/Ecosystem strategy once upfront. Once we aligned, we moved at light speed or even Slack-speed to get there. This decision making continues with all the operational and type-2 decisions we make everyday. 

Dropped our full convo / YouTube in comments, does anything jump out at you? Love to hear. 

P.S.A. Shout out to LeadrPro for the fun discussion! They're conducting a research study on software buying habits. If you show them some love, they'll send the first 50 respondents a GC for coffee ☕ https://lnkd.in/dPsPNV2d

#partnerships #voiceai #leadership #partnershipleaders #gtm #pod #flip

Shawn Li

Vice President of Demand & Partnerships at Flip | 3X Partnerships Leader | Former Amazon Echo & Alexa Sales Lead

T-1 day to the awesomest NY breakfast you're having this Wed 🥯 ☕ 🧉

I've never succeeded at getting into Russ and Daughters for a traditional NY experience in the times I've been in the city ... but YOU will be if you join this crew that thoughtfully planned a midweek get together for eComm/Retail friends in NY this week 🗽

Whether you're in town, coming from out-of-town - this is THE PLACE to be - get your salmon lox bagel, coffee, morning breakfast fix, Instagram pics in this iconic place, and with the friendliest company you'll find. Sounds like it's meant to be?

Friends here for the Lead Summit, we see you and got your back 👋 your transport back to the conference is included so come hang 🎉 

Got plans for breakfast tomorrow? Tasty details in the comments 🏃‍♀️🏃‍♂️⚡ 

Brian - Sam - Alfredo - Jake - Yan - Kristina - Radz 🚀 - Larry - Timothy - Ian - Trish - Robert - Connor - Derric

#newyork #eCommerce #Retail #Breakfast #LeadSummit #ParcelLab #Kustomer #Pipe17 #ReturnBear #Flip #FlipYeah

Tomorrow’s a beautiful day … for Bay Area Partnership Leaders to meet up 🎉 we promise

1 - Ice Breakers: By popular request! We get to share & exchange notes on the impactful & diverse partner programs & ecosystems you’re building 💯 

2 - Breaking Bread: We’re a gourmet fun-loving bunch here, so your gluten or non-gluten of choice is gonna be here 🍕 🍔 🥗 

3 - Growing into Community: By partner leaders for partner leaders - is this you? 🤝 

Bonus - This could be a 1mo regional Bay Area pregame for Catalyst next month in Chicago, which is an absolute must-go. Am I right, Asher Mathew? I’ve signed up and cannot wait, are you? 🏃‍♀️ 🏃‍♂️ 

#partnershipleaders #meetups #bayarea #siliconvalley #events #summertime

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I love DoorDash 💜 not every delivery goes smoothly and as planned - it happens when you’re running such a large marketplace. But when you one - acknowledge, own, and resolve issues efficiently and two - proactively make good any negative incidents - you are making deposits into your customer experience. And you will build goodwill & loyalty 💯 

This made my morning when I least expected it - I might have forgotten about the prior issue BUT I now remember and will speak about this proactive gesture. 

If you as a fast growing brand invest in your existing loyal customers as much as you do to acquire new ones, you will win and stay top of mind. Is anything more valuable than that? 

On that note, where did you think I ordered my breakfast bagel from today? 🥯 🥚 🥓 

P.S. Hey Kiefer - missed meeting you recently but this is awesome to see, keep up the great CX over there, way to go! 👏🏻 

#surpriseanddelight #customerexperience #loyalty #delivery

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