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Struggling to attract the right clients? You have a brand strategy issue. Attracting the right people requires understanding why they should buy from YOU, when there are 1000’s of other options easily accessible through Google. In order to attract, convert, and retain the right clients, you need to: - Know what makes your business unique - Communicate what makes your business unique - Create an experience that shows what makes your business unique It’s all about highlighting your uniqueness. That’s where my agency steps in. Through collaborative workshops, research, strategy, and design, we will help you uncover, communicate, and build an experience around your uniqueness. Working with us typically looks like: - industry, competitor, and customer research - brand and marketing workshops - brand and marketing strategies - design (logos, websites, marketing materials) It culminates in an Onlyness Action Plan — your 1 year, step-by-step brand and marketing to-do list. All so you become the ONLY choice for your ideal customers. And make a lot more money. Want to learn more? Send me a message. Or book a call at shft.agency/discovery
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Translating B2B marketing messages: 🗣️ "We're the best!" We have no idea why you should buy from us, so we're going to raise our prices and hope you don't find a company offering the same thing at a fraction of the cost. 🗣️ "We're the single source of truth." We provide way more than you need and charge you for it. 🗣️ "We care about our customers." Our customer service is abysmal and our product is sh*t. We're just hoping you're stupid enough to fall for it. 🗣️ "We build X." We have no idea why you should buy our solution. We just heard that being clear lands clients, so we're hoping treating you like an idiot will cause you to give us your money. 🗣️ "We optimize the synergy between..." We have no f*cking clue what we do. Don't be THAT business. The one that doesn't know what it's doing. The one that treats prospects like idiots. The one with vague-ass messaging. Positioning relies on clear, compelling, and differentiated messaging. Get that down, and you'll stand out. Use any of those messages above? You deserve to have prospects pass you over for the competition. #SassyJason out. ✌🏼 #shftyourbrand
5 questions that reveal if you're different or just delusional: Most businesses think they're special. They're not. They're just another vendor in a sea of sameness. Here's how to know if you're actually different: 1. Can you finish this sentence in under 10 words? "We're the only company that _____" No fluffy words. No "we care more." No "best quality service." Just cold, hard differentiation. 2. Do prospects ever say, "I've never heard that before"? If your pitch is familiar... ...you sound like everyone else. Different businesses create different reactions. 3. Can you charge 2-3x your competitors and still win deals? Price shoppers don't see differentiation. They see commodities. When you're the ONLY, price becomes irrelevant. 4. Do clients refer you without being asked? Generic businesses need referral programs. Unique businesses create evangelists. Which one are you? 5. Have you ever said NO to a client request that competitors would say YES to? ONLY businesses have boundaries. They know what they won't do. That's differentiation. Here's the truth: 90% of you will fail this test. Because being different is f*cking hard. It means: → Saying no to revenue → Pissing some people off → Standing for something → Being misunderstood → Taking real risks Most businesses would rather be safe than stand out. They prefer to compete on: → Price → Features → "Better service" → More experience → Faster delivery All sh*t that anyone can copy tomorrow. Take the test. If you fail 4+ questions, you're delusional. And you need to figure out what makes you different, ASAP. I might know a guy who can help. ✌🏼 #shftyourbrand
After 20 years in branding, here are 7 things I tell every prospect: 1. Your logo doesn't matter as much as you think. You could have the ugliest logo on earth and still dominate your market if you nail your positioning. 2. That rebrand you're planning? It's probably procrastination. You're avoiding the real work: figuring out who you serve and why they should give a sh*t. 3. Your competitors aren't stealing your clients. You're losing them because you sound exactly like everyone else. 4. "We care about our clients" isn't a differentiator. It's the bare minimum. Like saying "our cars come with tires." 5. Your brand strategy shouldn't change with market trends. If it does, you never had a strategy. You had a reaction. 6. That $100K you're about to drop on a new website? Save it. Your messaging sucks. Fix that first or watch that money burn. 7. You don't need more marketing tactics. You need to know your ideal customers better than they know themselves. Here's the truth: Most businesses fail because they're playing dress-up with their brand... ...instead of doing the hard work of becoming the ONLY choice. They want the sexy stuff. The new logo. The fancy website. The viral content. But they won't spend 5 minutes to get to know their ideal customers. And then wonder why their marketing doesn't work. 🤦🏻♂️ Want to know the real secret to a $1M+ brand? Stop trying to be the best. Start being the ONLY. Because when you're the only one who does what you do... ...price becomes irrelevant ...competition becomes irrelevant ...marketing becomes easy AF But go ahead, make the logo bigger. I'm sure that'll fix your revenue problem. (Hint: It won't) ✌🏼 #shftyourbrand
"We're the Duolingo of..." Can we knock it off with that sh*t already? Seriously. I've seen 17 ads or posts in the last month using that positioning. Everything from: → psychology app → cooking app → history app → strategy course → manufacturing optimization → LinkedIn ghostwriter (of all things) I get it. You don't know what makes you unique. So you try to position yourself as something people already know. The problem with that strategy? EVERYONE 👏🏼 IS 👏🏼 DOING 👏🏼 IT 👏🏼 And when everyone is doing it, you don't stand out. Do this instead: → uncover what makes your value unique → own it in your messaging and marketing → become the brand other companies copy Or, you know, tell people you're the Duolingo of your industry. Or the wedding planner of your industry. Or the matchmaker of your industry. Or the Ferrari of your industry. Or the Amazon of your industry. All you're communicating is: - we aren't unique - we don't know who we are - we likely won't exist in 3 years That's a GREAT message to send. NOT #SassyJason out. ✌🏼 #shftyourbrand ------ PS - more on this in the comments.
My Macbook screen died last week. And it led to an amazing buying experience. - I called my local Apple Store - They had the Macbook I wanted in stock - I was able to buy it right there on the phone - And schedule a pickup time When I arrived for my appointment? Walked in. Got my order. Walked out. No lines. No crowds. No BS. I was in and out in 5 minutes. Here's the thing: Most businesses make buying harder than quantum physics. They force customers through: → Endless forms → Multiple touchpoints → Confusing processes → Unnecessary friction And then wonder why conversion rates suck. Want to improve YOUR buying experience? Here are 3 tips that actually work: 1. Let people buy where they are Phone, chat, DM, carrier pigeon — who cares? Meet them where they're comfortable. 2. Kill the unnecessary steps Every extra click is a chance to lose them. Streamline or die. 3. Respect their time They're not buying your sales process. They're buying your solution. Get out of the way. Your competitors aren't beating you with better products. They're beating you with better buying experiences. Fix yours before it's too late. ✌🏼 #shftyourbrand ----- PS - I got my new Macbook in black to keep it on brand 😎
"We're different because we care." That's what 73% of businesses say when I ask about their positioning. Know what the other 27% say? "We're the best in the industry." 🤦♂️ Both are complete BS. Here's why your positioning sucks: → Everyone claims they care more → Everyone believes they're "better" → Everyone says they get results You know what actually matters? Being positioned as the ONLY choice. Not the best choice. Not the caring choice. Not the innovative choice. The ONLY choice. That requires understanding 5 key areas: - Your unique value (what you actually do differently) - Your ideal customer (who specifically needs that) - Your identity (how you look and talk) - Your messaging (how you communicate it all) - Your proof (why anyone should believe you) Most businesses score a 1/5 on positioning. Which explains why they're competing on price. Want to know your actual positioning score? I built a quiz that analyzes all 5 areas. Takes 5 minutes. Gives you a custom roadmap. Plus recommendations and tools. Take it for free. Or keep telling people you care more than your competitors. I'm sure that's working great for you. (Hint: it's not) #SassyJason out. ✌🏼 #shftyourbrand ---- PS - Get your Brand Positioning Score and recommendations to improve it for free → https://lnkd.in/eqnjsma7
Struggling to differentiate your business? Here's a simple exercise to try: - Create 3 columns on a sheet of paper - Label your columns: All, Some, None - Look at what you and your competitors do Then, make notes in each column. All - everyone in the industry does it (non-negotiable) Some - a few in the industry do it (premium offers) None - only you do it (differentiated) And by 'it', we mean: - offer - process - deliverable - result Your differentiation lies somewhere in there. Will this exercise alone uncover your differentiation? Maybe. Maybe not. But it will get you on the path to discovering it. And that, dear friend, is half the battle. ✌🏼 #shftyourbrand
The worst part about the LinkedIn algorithm change: No, it's not that my reach is down. Or that LinkedIn wants me to boost every post. Or that my feed is filled with posts from days ago. The worst part: I stopped seeing some of my favorite creators in my feed. People I've engaged with for YEARS. People building amazing businesses. People I've learned from. People I respect. Those people, gone. Replaced with content I don't even like. Would never engage with. And use as #SassyJason fodder. Interest-graph algorithm, my ass. More like "take away what you're interested in and serve you the sh*ttiest, fluffliest, worst content on our platform" algorithm. The LinkedIn algorithm is a d*ck. If I've been MIA from your content, that's why. Let's fix it. Leave a comment below. Shoot me a DM. And let's tell this piece of sh*t algorithm to f-off. #SassyJason out. ✌🏼 #shftyourbrand
I made one change to our pricing model that: → reduced the need for 2-4 sales calls → increased our customer LTV → increased our MRR And drastically reduced my stress levels. That change? From packages to retainers. 🤯 Most of our clients want help implementing our strategies. → feedback on their offer changes → creating a template for their deliverable → setting up a system to make content easier → advice and feedback on their content creation → building out a marketing team org chart → designing and managing ads → writing new website copy Our old pricing model sucked. - one price for the strategy - another for ongoing help It meant I had to sell prospects on the strategy. Then upsell clients on the ongoing help. 2 months ago, I switched models. And prospects LOVE this model more. 1 fixed monthly price. All the help they need. Discounts for longer-term contracts. Less selling for me. More value for them. It's a win-win. ↑ That's why documenting new insights about your ideal customers is important. When you know how they want to buy... You can design an offer they want. And reduce your stress in the process. Don't be afraid to test new pricing models. You may just make more money in the process. And get to spend more time gardening. ✌🏼 #shftyourbrand
Most LinkedIn creators don't get branding. They think it's just being yourself. Posting endless selfies. Or getting a logo. So stupid. Listening to them will make you dumber than dumb. And f*ck up your business beyond repair. (I should know, I've had to fix 'brands' built by them) Follow these creators instead. They share real lessons in brand, marketing, sales, and content. No fluff, no templates, no AI-generated drivel. These are the people I learn from. You probably should, too. They've all earned the #SassyJason stamp of approval. And I don't give that out easily. ✌🏼 #shftyourbrand ----- PS - who should I add to this list? Tag them in the comments. I'll create an updated list in a month. ----- PPS - I stupidly grabbed the wrong image when scheduling this post. Check the comments for 3 more people to follow 🤦🏻♂️
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