Sean Kelly

Founder & Investor. Building companies at the intersection of health, media & founder performance.

Hey there, I’m Sean. I play at the intersection of investing, media and human performance.

I’m a three-time INC 500 founder & entrepreneur with businesses in eCommerce, SaaS, media and B2B services that have collectively generated hundreds of millions of dollars in revenue.

Right now, I serve as a General Partner at The Family Fund and am the CEO of Significant Publications, a B2B digital media holding company.

I'm particularly passionate about our brand FounderIV in support of today's founder-athletes. We help today's top entrepreneurs achieve breakout performance in their personal and professional lives.

I co-founded and led multiple other companies, including SnackNation, a health-centric foodservice and brand discovery platform that served 20,000 businesses across the US. 

Under my leadership, SnackNation was honored as one of the country’s Best Workplaces by Inc. Magazine, recognized for Top Company Culture by Entrepreneur Magazine, and certified as a Great Workplace by Great Place to Work®.

Forbes listed me as one of the top 30 leaders under 30 and one of America’s most promising CEOs under 35. Comparably also ranked me among the country’s top 50 small-to-medium sized business CEOs multiple years in a row. 

Outside of the business world, I’m a two-time national medalist in freestyle snowboarding, hold an advisory role at the growth capital firm, Meaningful Partners, have a degree in Biomedical Engineering from Columbia University and am an avid sports fan of all Michigan sports teams (especially the Wolverines).

I currently live in Venice, CA with my wife and college sweetheart, Shannon, and our goldendoodle, Jameson.

Chairman

Health > Politics

36 hrs in DC for the MAHA Summit.

After receiving a biomedical engineering degree I decided to forego med school to instead focus on prevention via entrepreneurship (and now investing).

Since the age of 12 (when my grandpa - still alive and strong at 96 -  first gave me biomed & nutrition journals to read) health & nutrition has been my greatest passion.

To me, this isn't about politics. It's about helping people transform their life experience by elevating their mental, physical and spiritual health.

I don't believe there are many more important endeavors....

And was happy to spend the last day and a half with folks who feel similarly.

Some of the highlights:

i) Masterminding with better-for-you CPG legends Bill Weiland & Bill Moses (both who inspire me with their tenacity, generosity & commitment to improving America's health)

ii) Hanging out with one of my favorite founders Jacob Peters of Superpower and finally meeting his top-tier co-founder Max Marchione (both dedicating their lives to improving America's healthcare system via the world's best longevity + AI doctor platform)

iii) Meeting dozens of early-stage founders & investors in some of the fields we're most excited about at The Family Fund & Founder Community: 

- mitochondrial diagnostics
- peptide manufacturing & delivery
- metabolic health therapy
- Parkinson's alleviation 
- neurodegeneration prevention

If you're building a company that is solving a important health problem in the world, I'd love to learn more. Hit me up!

We built the first Founderland in 10 weeks.

And almost died.

This past year we gave ourselves 6 months and built an external team to do it and it still wasn’t enough time.

So for next year’s event we decided to make the build a year-round affair…

And are focused on making Founderland a brand that lives throughout the year, not just as once-every-October event.

It’s funny to see how random ideas become full-time jobs lol

Took a quick trip to NYC this week to discuss Founderland ‘26 with one of our top partners J.P. Morgan  

The verdict?

It’s going to be big. 

Perhaps not as big as JPM’s new $3B global HQ at 270 Park Ave (most spectacular office I’ve been in w/ a Warhol or Jasper Johns around every corner)…

But still pretty big and lots of fun with a yuge amount of deals commenced (misspelling intentional)

Thanks for the tour Michael Conte you’re a legend and friend.

And glad to see you’re carrying Ancient Crunch Inc. MASA chips in all of your shops!

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Ben Greenfield is my favorite health influencer.

He speaks from a place of authenticity and experience. 

And isn't afraid to state controversial truths.

Ben mixes in macro wisdom ("God, family THEN health in the morning") with tactical, cutting-edge experiments (ex: the benefits he's experienced from whole body plasma exchanges).

He cares deeply about his body and physical performance, but not at the sacrifice of his most important relationships.

Some other unique take-aways from Ben and I's talk at last week's YPO Longevity Summit:

I) Most men over 40 should consider taking Cialis (approved as a blood pressure medication) as part of their daily health regimen

II) Saving your carbs for later in the day/at dinner makes the most sense for most people (especially if you train in the morning)

III) Set date nights with each of your kids once per month - few better things you can do for you and your family’s health

IV) Drinking a light amount of alcohol here and there may actually be good for you, contrary to all of the health maxxer preaching today

V) Longevity for the sake of longevity is dumb - how can you experience a richer, more joyful, healthier life TODAY?

Supplements & peptides can be helpful, but they won't do much if your foundation is in shatters.

And remember, life is meant to be spent, not saved. Have fun out there.

Current health travel stack:

Zoomed off to NYC, Philly and Austin this week.

Back to back meetings all day, late dinners and sports games at night, and planes trains and automobiles like we all know.

Seems like 1/2 of the people I’ve met have a cold.

Here’s what I take on the road to feel good while away…

and do my best to arrive home feeling not-dead to the fam. Works most of the time ;)

 - Sinus rinse bottle filled with filtered water, betadine and salt/baking soda (use after every flight, likely illness prevention tactic #1)

- Zinc acetate lozenges if I’m feeling worn down or fatigued

- KetoneIQ every morning when I wake up to get that cognitive boost

- Momentous whey protein, plant protein, and creatine (10g) + Supergut fiber blended 1-2x per day to supplement diet

- Momentous Sleep pack + medical mouth tape + sleep mask every night

- Metal shaker bottle that doesn’t get gross

- Some type of hydration packets 2x/day minimum (right now using Dry Water)

- WIP 100mg energy pouches for a little boost early in the day usually before workout

- Another ~20 or so supplements in my vitamin case that I pre-fill for each day prior to the week

Sure, sleep/nutrition/exercise are essential and the most  important…but it’s near impossible to not sacrifice them a bit while playing the part of road warrior…so at least for me, travel supplementation is key.

Momentous Ketone-IQ DryWater Supergut

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