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Transforming a startup from early to repeatable sales is HARD. If youโ€™re a B2B founder with early sales, then you've done many things right to win your first customers. BUT - to raise a round A, your startup will need to have a product that's ready to scale because it can be ๐™จ๐™ค๐™ก๐™™ ๐™ง๐™š๐™ฅ๐™š๐™–๐™ฉ๐™š๐™™๐™ก๐™ฎ ๐™–๐™ฃ๐™™ ๐™ง๐™š๐™ก๐™ž๐™–๐™—๐™ก๐™ฎ. To get repeatable sales - there are four blockers. You'll need to change each one from "not working" to "working": 1๏ธโƒฃ Consistently creating a ๐™จ๐™ฉ๐™ง๐™š๐™–๐™ข of conversations with customers 2๏ธโƒฃ Converting these conversations into a ๐™จ๐™ฉ๐™ง๐™š๐™–๐™ข of first meetings 3๏ธโƒฃ Converting these meetings into a ๐™จ๐™ฉ๐™ง๐™š๐™–๐™ข of trials 4๏ธโƒฃ Converting trials into a ๐™จ๐™ฉ๐™ง๐™š๐™–๐™ข of deals. These blockers need to be removed ๐™จ๐™š๐™ฆ๐™ช๐™š๐™ฃ๐™ฉ๐™ž๐™–๐™ก๐™ก๐™ฎ - i.e. one by one. ๐Ÿ’ก ๐—™๐—ผ๐—ฐ๐˜‚๐˜€ ๐—ผ๐—ป ๐—–๐—ฅ๐—”๐—–๐—ž๐—œ๐—ก๐—š ๐˜๐—ต๐—ฒ ๐˜€๐˜๐—ฎ๐—ด๐—ฒ ๐˜†๐—ผ๐˜‚'๐—ฟ๐—ฒ ๐—ฎ๐˜ ๐—ฅ๐—œ๐—š๐—›๐—ง ๐—ก๐—ข๐—ช. ๐——๐—ผ๐—ป'๐˜ ๐—ผ๐˜ƒ๐—ฒ๐—ฟ๐˜๐—ต๐—ถ๐—ป๐—ธ ๐˜๐—ต๐—ฒ ๐—ผ๐˜๐—ต๐—ฒ๐—ฟ๐˜€. โ€” I'm a former co-founder and CEO at ApolloShield - a profitable YC startup. I work hands-on with B2B founders on turning their early sales into repeatable sales through a combination of disciplines: 1๏ธโƒฃ ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜ ๐—ฅ๐—ฒ๐˜€๐—ฒ๐—ฎ๐—ฟ๐—ฐ๐—ต ๐—ฎ๐—ป๐—ฑ ๐—”๐—ป๐—ฎ๐—น๐˜†๐˜€๐—ถ๐˜€: Understanding the market, identifying target customers, and analyzing competitors. 2๏ธโƒฃ ๐—ฃ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜ ๐—ฃ๐—ผ๐˜€๐—ถ๐˜๐—ถ๐—ผ๐—ป๐—ถ๐—ป๐—ด ๐—ฎ๐—ป๐—ฑ ๐— ๐—ฒ๐˜€๐˜€๐—ฎ๐—ด๐—ถ๐—ป๐—ด: Defining how the product fits into the market and crafting compelling messages to appeal to the target audience. 3๏ธโƒฃ ๐—ฆ๐—ฎ๐—น๐—ฒ๐˜€ ๐—ฎ๐—ป๐—ฑ ๐——๐—ถ๐˜€๐˜๐—ฟ๐—ถ๐—ฏ๐˜‚๐˜๐—ถ๐—ผ๐—ป ๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐—ถ๐—ฒ๐˜€: Developing strategies for selling the product, including choosing sales channels and partnerships. 4๏ธโƒฃ ๐—–๐—ผ๐—น๐—ฑ ๐—ข๐˜‚๐˜๐—ฟ๐—ฒ๐—ฎ๐—ฐ๐—ต, ๐—–๐—ผ๐—ป๐˜๐—ฒ๐—ป๐˜ ๐—ฎ๐—ป๐—ฑ ๐—–๐—ฎ๐—บ๐—ฝ๐—ฎ๐—ถ๐—ด๐—ป ๐—˜๐˜…๐—ฒ๐—ฐ๐˜‚๐˜๐—ถ๐—ผ๐—ป: Creating and executing campaigns to build brand awareness and generate leads. 5๏ธโƒฃ ๐—ฃ๐—ฟ๐—ผ๐˜€๐—ฝ๐—ฒ๐—ฐ๐˜๐—ถ๐—ป๐—ด ๐—ฎ๐—ป๐—ฑ ๐˜€๐—ฎ๐—น๐—ฒ๐˜€: Managing discovery and commercial discussions with clients and partners to get their business. 5๏ธโƒฃ ๐—ข๐—ป๐—ด๐—ผ๐—ถ๐—ป๐—ด ๐—œ๐—ป๐—ป๐—ผ๐˜ƒ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฎ๐—ป๐—ฑ ๐—”๐—ฑ๐—ฎ๐—ฝ๐˜๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐˜๐—ผ ๐—™๐—ฒ๐—ฒ๐—ฑ๐—ฏ๐—ฎ๐—ฐ๐—ธ: Gathering customer feedback and continuously adapting the product and strategies accordingly. 6๏ธโƒฃ ๐—œ๐—ง ๐—ฎ๐—ป๐—ฑ ๐—ข๐—ฝ๐—ฒ๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€: Building support systems to holistically orchestrate and manage your GTM efforts. 7๏ธโƒฃ ๐—ฅ๐—ฎ๐—ฝ๐—ถ๐—ฑ ๐—œ๐˜๐—ฒ๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป: Developing a method to move forward quickly, iterate and get market feedback - doubling what works and tossing what doesnโ€™t. ๐Ÿš€ Let's connect and accelerate your startup together!

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Nimo Shkedy's Best Posts (last 30 days)

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A harsh truth for pre-PMF founders: Your problem is NOT Lead generation. "I just need more leads" means one of the following: ๐—ฌ๐—ผ๐˜‚'๐—ฟ๐—ฒ ๐—ป๐—ผ๐˜ ๐—ด๐—ฒ๐˜๐˜๐—ถ๐—ป๐—ด ๐—ฒ๐—ป๐—ผ๐˜‚๐—ด๐—ต ๐—ฝ๐—ฒ๐—ฟ๐˜€๐—ผ๐—ป๐—ฎ๐—น ๐—ฟ๐—ฒ๐—ฐ๐—ผ๐—ด๐—ป๐—ถ๐˜๐—ถ๐—ผ๐—ป / ๐—ฟ๐—ฒ๐—ณ๐—ฒ๐—ฟ๐—ฟ๐—ฎ๐—น๐˜€ โ†ณ Attend more events & network with ๐˜ต๐˜ฉ๐˜ฆ ๐˜ณ๐˜ช๐˜จ๐˜ฉ๐˜ต influencers โ†ณ Create content - use Shlomo Genchin's cheat sheet: https://lnkd.in/duxurKgT ๐—ฃ๐—ฒ๐—ผ๐—ฝ๐—น๐—ฒ ๐—ฑ๐—ผ๐—ป'๐˜ ๐˜‚๐—ป๐—ฑ๐—ฒ๐—ฟ๐˜€๐˜๐—ฎ๐—ป๐—ฑ ๐˜๐—ต๐—ฒ ๐—ฝ๐—ฟ๐—ผ๐—ฏ๐—น๐—ฒ๐—บ ๐˜†๐—ผ๐˜‚'๐—ฟ๐—ฒ ๐˜€๐—ผ๐—น๐˜ƒ๐—ถ๐—ป๐—ด โ†ณ Talk with more prospects, get more insights. โ†ณ Repeat until you describe their problem better than they can. โ†ณ Current clients aren't raving fans? SOLVE THIS FIRST. If they're not happy no one else will be. โ†ณ Got raving fans? Ask for referrals using Connect The Dots or The Swarm ๐Ÿ”† ๐—ฃ๐—ฒ๐—ผ๐—ฝ๐—น๐—ฒ ๐—ฑ๐—ผ๐—ป'๐˜ ๐˜‚๐—ป๐—ฑ๐—ฒ๐—ฟ๐˜€๐˜๐—ฎ๐—ป๐—ฑ / ๐˜„๐—ฎ๐—ป๐˜ ๐˜„๐—ต๐—ฎ๐˜ ๐˜†๐—ผ๐˜‚ ๐—ฏ๐˜‚๐—ถ๐—น๐˜ โ†ณ Turn client's words into effective campaigns using Jordan Crawford's method: https://lnkd.in/d-9iebM5 โ†ณ Ads / outbound / website falling flat? Learn messaging from Anthony Pierri ๐ŸŽธ ๐—ฌ๐—ผ๐˜‚'๐—ฟ๐—ฒ ๐—ฎ๐˜€๐—ธ๐—ถ๐—ป๐—ด ๐˜๐—ผ๐—ผ ๐—บ๐˜‚๐—ฐ๐—ต โ†ณ Pitch lead magnets instead of meetings or your full product. โ†ณ Build lead magnets (tools or resources) that provide immediate, relevant, self-serve value. Solid foundations scale naturally, even somewhat predictably. Shaky foundations simply don't scale. Get your foundations right and everything else will follow.

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Shlomo Genchin


Need content inspiration? Try the cheat sheet I created for Ground Up Ventures' startup founders. Here's the full list: ๐Ÿ’ก General โ€ข My mistakes and failures โ€ข Conversations I've had โ€ข Answers to FAQ โ€ข A quick tip or thought โ€ข Screenshot of a tweet/post/email/ letter โ€ข Explaining or reacting to a trend โ€ข Basics/101: If I started today, how to start, things I wish I knew whenโ€ฆ โ€ข WIP: what I'm doing right now โ€ข Important days/events/holidays and my relation to them โ€ข Interesting quote โ€ข Share my work/case study โ€ข Ask for validation and feedback โ€ข Share my learnings โ€ข Controversial opinion โ€ข Empathy: โ€œI feel your painโ€ โ€ข Timeless lessons โ€ข Prediction โ€ข Comparison: X is a lot like Y; This vs we that; Good vs. bad; Side by side โ€ข Bust a myth: Lies we've been told; Prove the status quo wrong; What everyone is thinking but nobody is saying; Misconceptions โ€ข Share a testimonial โ€ข Behind the scenes of a project โ€ข Cool unknown stories/ Today I learned โ€ข Reacting to current events/trends โ€ข Ask a question โ€ข Run an experiment and share the results โ€ข Simplify a complex subject โ€ข Write a book/article summary ๐ŸŽค Spotlights / Interviews (Great spotlights cover peopleโ€™s tools, habits, ideas, tips, and authentic personalities.) โ€ข Speak to founders, partners; employees/interns; LPs, etc. โ€ข Shout-out โ€ข Breakdown the success/failure of another person or company ๐ŸŽญ Entertaining โ€ข Memes โ€ข Relatable moments โ€ข Parody โ€ข Funny perspective on a serious subject โ€ข Skits and scripts ๐Ÿ“œ Curation (make a list of the best...) โ€ข Books โ€ข Podcasts โ€ข TikToks โ€ข Blogs โ€ข Newsletters โ€ข Youtube videos/TED talks โ€ข Apps โ€ข Tools โ€ข Communities โ€ข Chrome extensions โ€ข Courses Save this post, and never run out of content ideas ;) P.S. Join The Creative Marketer newsletter and get practical creative and copywriting frameworks twice a month. ๐Ÿ‘‰ Subscribe here: thecreativemarketer.net

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+1 for Luna, I love her ability to quickly synthesize details and strategy. She was very helpful when I needed help prioritizing and focusing my work!

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Lauren (Luna) Ray Vegter


Most folks are surprised to hear I replaced myself as CEO of Plura after being selected by YCombinator and raising millions from top Silicon Valley investors. I didnโ€™t have a choice. Today, Iโ€™m sharing one of my most vulnerable life stories with you. I spent years scaling Plura, only to realize I was neglecting the most important thing: scaling myself. My own founder journey brought incredible highs, but also led me to chronic back pain and burnout. The pain became so severe that I'd have to peel myself away from my computer and lie down for half the day, sometimes in tears. I couldnโ€™t run a company if I couldnโ€™t sit at a desk. I knew I needed my full focus to look at this challenge, so I replaced myself as CEO. It was a painful lesson, but it led me to a powerful discovery. I found that my pain, despite years of thinking it was due to my scoliosis, was actually neuroplastic โ€“ a result of chronic stress and overwhelm. I healed through Pain Reprocessing Therapy, a modality based on somatic (body) awareness. I essentially used mindfulness to cure an extreme chronic condition. This experience sparked a profound shift in my understanding of leadership. I realized that true scaling isn't just about the company; it's about the founder's capacity to lead from a place of wholeness and resilience. I became curious about how to support sustainable leadership through embodied awareness, so I studied four somatic coaching modalities and founders started reaching out for coaching. As I worked with founders, I witnessed significant transformations - not just in how they led their teams but in the rest of their lives. As we released them from what was holding them back, founders gained clarity in their decision-making, inspired their teams, and became more vibrant in their lives. My time is now dedicated to work I love - coaching founders. I work with Series A to E founders โ€“ CEOs, CTOs, COOs โ€“ to help them scale themselves in advance of their company while thriving in the rest of life. I have coached over 40 founders in the last 12 months. The work focuses on how to: 1. Make faster, better decisions 2. Build winning teams 3. Gain productivity while reducing stress - and living a full life After years of building and scaling my company, growing User Acquisition for Instagram from 700M to 1.1B people, and launching virtual reality for Oculus, I am excited for the next phase in my life - empowering others to fulfill their potential. If youโ€™re a founder looking to positively impact the world while living a full life, letโ€™s chat!


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