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Transforming a startup from early to repeatable sales is HARD. If youโ€™re a B2B founder with early sales, then you've done many things right to win your first customers. BUT - to raise a round A, your startup will need to have a product that's ready to scale because it can be ๐™จ๐™ค๐™ก๐™™ ๐™ง๐™š๐™ฅ๐™š๐™–๐™ฉ๐™š๐™™๐™ก๐™ฎ ๐™–๐™ฃ๐™™ ๐™ง๐™š๐™ก๐™ž๐™–๐™—๐™ก๐™ฎ. To get repeatable sales - there are four blockers. You'll need to change each one from "not working" to "working": 1๏ธโƒฃ Consistently creating a ๐™จ๐™ฉ๐™ง๐™š๐™–๐™ข of conversations with customers 2๏ธโƒฃ Converting these conversations into a ๐™จ๐™ฉ๐™ง๐™š๐™–๐™ข of first meetings 3๏ธโƒฃ Converting these meetings into a ๐™จ๐™ฉ๐™ง๐™š๐™–๐™ข of trials 4๏ธโƒฃ Converting trials into a ๐™จ๐™ฉ๐™ง๐™š๐™–๐™ข of deals. These blockers need to be removed ๐™จ๐™š๐™ฆ๐™ช๐™š๐™ฃ๐™ฉ๐™ž๐™–๐™ก๐™ก๐™ฎ - i.e. one by one. ๐Ÿ’ก ๐—™๐—ผ๐—ฐ๐˜‚๐˜€ ๐—ผ๐—ป ๐—–๐—ฅ๐—”๐—–๐—ž๐—œ๐—ก๐—š ๐˜๐—ต๐—ฒ ๐˜€๐˜๐—ฎ๐—ด๐—ฒ ๐˜†๐—ผ๐˜‚'๐—ฟ๐—ฒ ๐—ฎ๐˜ ๐—ฅ๐—œ๐—š๐—›๐—ง ๐—ก๐—ข๐—ช. ๐——๐—ผ๐—ป'๐˜ ๐—ผ๐˜ƒ๐—ฒ๐—ฟ๐˜๐—ต๐—ถ๐—ป๐—ธ ๐˜๐—ต๐—ฒ ๐—ผ๐˜๐—ต๐—ฒ๐—ฟ๐˜€. โ€” I'm a former co-founder and CEO at ApolloShield - a profitable YC startup. I work hands-on with B2B founders on turning their early sales into repeatable sales through a combination of disciplines: 1๏ธโƒฃ ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜ ๐—ฅ๐—ฒ๐˜€๐—ฒ๐—ฎ๐—ฟ๐—ฐ๐—ต ๐—ฎ๐—ป๐—ฑ ๐—”๐—ป๐—ฎ๐—น๐˜†๐˜€๐—ถ๐˜€: Understanding the market, identifying target customers, and analyzing competitors. 2๏ธโƒฃ ๐—ฃ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜ ๐—ฃ๐—ผ๐˜€๐—ถ๐˜๐—ถ๐—ผ๐—ป๐—ถ๐—ป๐—ด ๐—ฎ๐—ป๐—ฑ ๐— ๐—ฒ๐˜€๐˜€๐—ฎ๐—ด๐—ถ๐—ป๐—ด: Defining how the product fits into the market and crafting compelling messages to appeal to the target audience. 3๏ธโƒฃ ๐—ฆ๐—ฎ๐—น๐—ฒ๐˜€ ๐—ฎ๐—ป๐—ฑ ๐——๐—ถ๐˜€๐˜๐—ฟ๐—ถ๐—ฏ๐˜‚๐˜๐—ถ๐—ผ๐—ป ๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐—ถ๐—ฒ๐˜€: Developing strategies for selling the product, including choosing sales channels and partnerships. 4๏ธโƒฃ ๐—–๐—ผ๐—น๐—ฑ ๐—ข๐˜‚๐˜๐—ฟ๐—ฒ๐—ฎ๐—ฐ๐—ต, ๐—–๐—ผ๐—ป๐˜๐—ฒ๐—ป๐˜ ๐—ฎ๐—ป๐—ฑ ๐—–๐—ฎ๐—บ๐—ฝ๐—ฎ๐—ถ๐—ด๐—ป ๐—˜๐˜…๐—ฒ๐—ฐ๐˜‚๐˜๐—ถ๐—ผ๐—ป: Creating and executing campaigns to build brand awareness and generate leads. 5๏ธโƒฃ ๐—ฃ๐—ฟ๐—ผ๐˜€๐—ฝ๐—ฒ๐—ฐ๐˜๐—ถ๐—ป๐—ด ๐—ฎ๐—ป๐—ฑ ๐˜€๐—ฎ๐—น๐—ฒ๐˜€: Managing discovery and commercial discussions with clients and partners to get their business. 5๏ธโƒฃ ๐—ข๐—ป๐—ด๐—ผ๐—ถ๐—ป๐—ด ๐—œ๐—ป๐—ป๐—ผ๐˜ƒ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฎ๐—ป๐—ฑ ๐—”๐—ฑ๐—ฎ๐—ฝ๐˜๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐˜๐—ผ ๐—™๐—ฒ๐—ฒ๐—ฑ๐—ฏ๐—ฎ๐—ฐ๐—ธ: Gathering customer feedback and continuously adapting the product and strategies accordingly. 6๏ธโƒฃ ๐—œ๐—ง ๐—ฎ๐—ป๐—ฑ ๐—ข๐—ฝ๐—ฒ๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€: Building support systems to holistically orchestrate and manage your GTM efforts. 7๏ธโƒฃ ๐—ฅ๐—ฎ๐—ฝ๐—ถ๐—ฑ ๐—œ๐˜๐—ฒ๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป: Developing a method to move forward quickly, iterate and get market feedback - doubling what works and tossing what doesnโ€™t. ๐Ÿš€ Let's connect and accelerate your startup together!

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Nimo Shkedy's Best Posts (last 30 days)

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Outbound isn't dead. But it's definitely dying. It still works - ๐™ฉ๐™ค๐™™๐™–๐™ฎ. But spam filters, LinkedIn bans, and call blockers (re the latest iOS updates) are closing in fast. What's next? If you're playing the long game, start now: โ†’ Build communities (Jared Robin + Boaz Descalo) โ†’ Create content (Augusto Ferreira๐ŸŒด + Tom Orbach) โ†’ Invest in thought leadership (Jon Rittenberg + Andrew Jacobson) โ†’ Grow your network (Mac Reddin ๐Ÿฆ• + Ben Lang) โ†’ Have an in-person strategy (Adir Zimerman + Assa Eldar ๐Ÿ”ฅ) Outbound buys ๐˜๐—ถ๐—บ๐—ฒ. Strategy buys your ๐—ณ๐˜‚๐˜๐˜‚๐—ฟ๐—ฒ. My focus? Network intelligence: โ†’ Followers of X โ†’ Social Engagers of X โ†’ Clients of X โ†’ Collaborators of X โ†’ ICPs Connected to X โ†’ Partners of X X =   You Friends, clients, investors Partners Competitors Adjacent solutions Where are you placing your bets? โฌ‡๏ธ


45

Building your GTM + AI + automations roadmap? Here are the 3 levels of tools you'll want. I mentored a GTM + AI + automations hackathon yesterday Questions like these kept popping up: โ†’ Why do you recommend Clay over n8n? โ†’ What is better: vibe coding or no code tools? Here's my simple guide for building your progress plan: (TLDR: I recommend starting with level 1 then going for 2 and 3.) ๐—Ÿ๐—ฒ๐˜ƒ๐—ฒ๐—น ๐Ÿญ: ๐—œ๐—ณ ๐˜†๐—ผ๐˜‚ ๐—ฎ๐—ฟ๐—ฒ ๐—ฏ๐˜‚๐—ถ๐—น๐—ฑ๐—ถ๐—ป๐—ด ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ณ๐—ถ๐—ฟ๐˜€๐˜ ๐—ฎ๐˜‚๐˜๐—ผ๐—บ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐˜„๐—ผ๐—ฟ๐—ธ๐—ณ๐—น๐—ผ๐˜„: ๐—จ๐˜€๐—ฒ ๐—–๐—น๐—ฎ๐˜†. Easiest to build and maintain. Requires almost no coding skills. Super straightforward and user-friendly interface. Connect to any tool and run any AI prompt. Costs $350/mo but simple, unlimited automations are worth it! I always choose to use it first. ๐—Ÿ๐—ฒ๐˜ƒ๐—ฒ๐—น ๐Ÿฎ: ๐—œ๐—ณ ๐˜†๐—ผ๐˜‚ ๐—ฎ๐—ฟ๐—ฒ ๐—ฏ๐˜‚๐—ถ๐—น๐—ฑ๐—ถ๐—ป๐—ด ๐—ฎ๐—ป ๐—ฎ๐—ด๐—ฒ๐—ป๐˜ ๐—ผ๐—ฟ ๐—ฎ ๐—บ๐—ผ๐—ฟ๐—ฒ ๐—ฐ๐—ผ๐—บ๐—ฝ๐—น๐—ฒ๐˜… ๐—ฎ๐˜‚๐˜๐—ผ๐—บ๐—ฎ๐˜๐—ถ๐—ผ๐—ป, ๐˜‚๐˜€๐—ฒ ๐—ป๐Ÿด๐—ป. n8n handles moderately complex scenarios better than Clay. Supports loops and more advanced logic flows. Has amazing support for AI agents with cool functions. Gets difficult to maintain and debug when > 1 nested loop Good middle ground between simplicity and power. ๐—Ÿ๐—ฒ๐˜ƒ๐—ฒ๐—น ๐Ÿฏ: ๐—”๐—น๐—ฟ๐—ฒ๐—ฎ๐—ฑ๐˜† ๐—ธ๐—ป๐—ผ๐˜„ ๐—ป๐Ÿด๐—ป / ๐—–๐—น๐—ฎ๐˜† & ๐—ป๐—ฒ๐—ฒ๐—ฑ ๐˜๐—ผ ๐—ฏ๐˜‚๐—ถ๐—น๐—ฑ ๐˜€๐—ผ๐—บ๐—ฒ๐˜๐—ต๐—ถ๐—ป๐—ด ๐—บ๐—ผ๐—ฟ๐—ฒ ๐—ฎ๐—ฑ๐˜ƒ๐—ฎ๐—ป๐—ฐ๐—ฒ๐—ฑ? ๐˜‚๐˜€๐—ฒ ๐—–๐˜‚๐—ฟ๐˜€๐—ผ๐—ฟ. It can build literally anything you need. Makes complex data processing and retrieval tasks easy. Careful though - it sometimes hallucinates APIs that don't exist. Steep learning curve but worth mastering. P.S: Any questions or other tools I should add to my list? And big thanks to Boaz Descalo Eyal Gurevich Uri Goren Uri Haramati Ariel Kornberg Raviv Kerem Michael Attias Nim Sadeh Shlomit Levi Arzi David Weinstein Ali Mukhamadiev โ˜‚๏ธ Ofer Hermoni, Ph.D. and the incredible Augusto Ferreira๐ŸŒด for inspiring this post ๐Ÿ™


40

All SDRs (yes, AI included) are in a race to the bottom. Just this week, I spoke with: โ€ข A series-C CEO who fired his **entire** 8 x SDRs team and "hired" AI SDRs โ€ข A PE-backed CRO who expects AEs networking to source the majority of his deals, while SDRs are at best a secondary source They are both right because of this dynamic: 57+ identical AI SDRs (I'll help you choose if you insist) โฌ‡๏ธ AI SDRs lower prices + increase volume โฌ‡๏ธ Outbound continues to tank across the board โฌ‡๏ธ "personalized" messages get ignored โฌ‡๏ธ SDR ROI (Human or AI) further decreases โฌ‡๏ธ The end result? Outbound and ads merge into "omnichannel": 1. Pay to play (at least at scale) 2. CTRs decrease โ†’ CAC increases 3. AI personalization (Clay / Meta's AI ads for example) So how do you win? 1. Create content and offers that your customers really, actually care about 2. Rapid experiments on targeting x creative x offer x capture mechanism 3. Outbound with extreme business relevance (NOT "personalization"! REAL WIIFM) 4. Network like your life depends on it (because it does) P.S: ๐—œ'๐—บ ๐—ฑ๐—ฒ๐˜ƒ๐—ฒ๐—น๐—ผ๐—ฝ๐—ถ๐—ป๐—ด ๐—ฎ ๐—ป๐—ฒ๐˜๐˜„๐—ผ๐—ฟ๐—ธ ๐—ต๐—ฎ๐—ฐ๐—ธ๐—ถ๐—ป๐—ด ๐—บ๐—ฎ๐˜€๐˜๐—ฒ๐—ฟ๐—ฐ๐—น๐—ฎ๐˜€๐˜€ (๐—ป๐—ฎ๐˜๐˜‚๐—ฟ๐—ฎ๐—น๐—น๐˜†, ๐˜„๐—ถ๐˜๐—ต ๐—”๐—œ) Want to join it & help me reach more people? Comment your thoughts ๐Ÿ˜˜


17

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