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Transforming a startup from early to repeatable sales is HARD. If youโre a B2B founder with early sales, then you've done many things right to win your first customers. BUT - to raise a round A, your startup will need to have a product that's ready to scale because it can be ๐จ๐ค๐ก๐ ๐ง๐๐ฅ๐๐๐ฉ๐๐๐ก๐ฎ ๐๐ฃ๐ ๐ง๐๐ก๐๐๐๐ก๐ฎ. To get repeatable sales - there are four blockers. You'll need to change each one from "not working" to "working": 1๏ธโฃ Consistently creating a ๐จ๐ฉ๐ง๐๐๐ข of conversations with customers 2๏ธโฃ Converting these conversations into a ๐จ๐ฉ๐ง๐๐๐ข of first meetings 3๏ธโฃ Converting these meetings into a ๐จ๐ฉ๐ง๐๐๐ข of trials 4๏ธโฃ Converting trials into a ๐จ๐ฉ๐ง๐๐๐ข of deals. These blockers need to be removed ๐จ๐๐ฆ๐ช๐๐ฃ๐ฉ๐๐๐ก๐ก๐ฎ - i.e. one by one. ๐ก ๐๐ผ๐ฐ๐๐ ๐ผ๐ป ๐๐ฅ๐๐๐๐๐ก๐ ๐๐ต๐ฒ ๐๐๐ฎ๐ด๐ฒ ๐๐ผ๐'๐ฟ๐ฒ ๐ฎ๐ ๐ฅ๐๐๐๐ง ๐ก๐ข๐ช. ๐๐ผ๐ป'๐ ๐ผ๐๐ฒ๐ฟ๐๐ต๐ถ๐ป๐ธ ๐๐ต๐ฒ ๐ผ๐๐ต๐ฒ๐ฟ๐. โ I'm a former co-founder and CEO at ApolloShield - a profitable YC startup. I work hands-on with B2B founders on turning their early sales into repeatable sales through a combination of disciplines: 1๏ธโฃ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐ ๐ฅ๐ฒ๐๐ฒ๐ฎ๐ฟ๐ฐ๐ต ๐ฎ๐ป๐ฑ ๐๐ป๐ฎ๐น๐๐๐ถ๐: Understanding the market, identifying target customers, and analyzing competitors. 2๏ธโฃ ๐ฃ๐ฟ๐ผ๐ฑ๐๐ฐ๐ ๐ฃ๐ผ๐๐ถ๐๐ถ๐ผ๐ป๐ถ๐ป๐ด ๐ฎ๐ป๐ฑ ๐ ๐ฒ๐๐๐ฎ๐ด๐ถ๐ป๐ด: Defining how the product fits into the market and crafting compelling messages to appeal to the target audience. 3๏ธโฃ ๐ฆ๐ฎ๐น๐ฒ๐ ๐ฎ๐ป๐ฑ ๐๐ถ๐๐๐ฟ๐ถ๐ฏ๐๐๐ถ๐ผ๐ป ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐ฒ๐: Developing strategies for selling the product, including choosing sales channels and partnerships. 4๏ธโฃ ๐๐ผ๐น๐ฑ ๐ข๐๐๐ฟ๐ฒ๐ฎ๐ฐ๐ต, ๐๐ผ๐ป๐๐ฒ๐ป๐ ๐ฎ๐ป๐ฑ ๐๐ฎ๐บ๐ฝ๐ฎ๐ถ๐ด๐ป ๐๐ ๐ฒ๐ฐ๐๐๐ถ๐ผ๐ป: Creating and executing campaigns to build brand awareness and generate leads. 5๏ธโฃ ๐ฃ๐ฟ๐ผ๐๐ฝ๐ฒ๐ฐ๐๐ถ๐ป๐ด ๐ฎ๐ป๐ฑ ๐๐ฎ๐น๐ฒ๐: Managing discovery and commercial discussions with clients and partners to get their business. 5๏ธโฃ ๐ข๐ป๐ด๐ผ๐ถ๐ป๐ด ๐๐ป๐ป๐ผ๐๐ฎ๐๐ถ๐ผ๐ป ๐ฎ๐ป๐ฑ ๐๐ฑ๐ฎ๐ฝ๐๐ฎ๐๐ถ๐ผ๐ป ๐๐ผ ๐๐ฒ๐ฒ๐ฑ๐ฏ๐ฎ๐ฐ๐ธ: Gathering customer feedback and continuously adapting the product and strategies accordingly. 6๏ธโฃ ๐๐ง ๐ฎ๐ป๐ฑ ๐ข๐ฝ๐ฒ๐ฟ๐ฎ๐๐ถ๐ผ๐ป๐: Building support systems to holistically orchestrate and manage your GTM efforts. 7๏ธโฃ ๐ฅ๐ฎ๐ฝ๐ถ๐ฑ ๐๐๐ฒ๐ฟ๐ฎ๐๐ถ๐ผ๐ป: Developing a method to move forward quickly, iterate and get market feedback - doubling what works and tossing what doesnโt. ๐ Let's connect and accelerate your startup together!
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