Lisse Élégance

Create luxury brands for exclusive leaders, weaving sophistication & timeless elegance. 
(CREATOR BRANDING - Flagship Product)

Founder & CEO

Charles Schwab

Drove product expansion strategies, enhanced digital offerings, and generated millions in revenue. As a visual design leader, I spearheaded holistic strategies for responsive websites and interactive guides for Fortune 500 clients in diverse sectors. My dedication to user experience innovation earned me recognition for intuitive and innovative experiences aligned with and evolving clients' brands. Collaborating with cross-functional teams, I optimized client experiences through digital solutions while championing corporate branding principles. Through personal branding exploration and market research, I fostered engaging discussions among teams, promoting growth and strengthening identities.

Senior Visual Designer (UI/UX)  |  Art Director

Dix & Eaton

Crafted advanced marketing communication materials, including visually dynamic and informative annual reports for major clients. My creative problem-solving skills allowed me to produce highly creative and data-driven solutions within tight deadlines, consistently exceeding clients' expectations. Additionally, I worked closely with cross-functional teams to develop visually stunning and impactful designs that effectively communicated clients' visions and elevated their branding.

Graphic/Web Design Professional

Infostretch

Formed a number of customer-focused visual design strategies and achieved a remarkable increase in brand awareness, including maximizing the organic traffic to the company's website and product suite. With my visual/UI design leadership and by collaborating with executive leadership and cross-functional teams, the digital experiences we crafted together accomplished significant improvement in effectiveness and efficiency. I've successfully implemented strategic SEO initiatives, raising website performance and increasing visibility. Additionally, my marketing and project management skills have led to evident growth in community engagement and a quarter-million-dollar increase in the company's bottom line. As a visual design expert, I ensured timely delivery of high-quality designs through effective vendor negotiations and print production supervision.

Lead Visual Designer (UI/UX)

Metabyte

Initiated the ideation and execution of the rebranding efforts for this company’s website and product design strategy while partnering with executive leadership, which paved the way for expanded growth into various markets and achieved a significant increase in customer retention and referrals. Helped position HotDoodle as a forward-thinking web design agency, clarifying its specialty. With a focus on responsive website design, I created visually captivating websites that elevated clients' brand visibility across diverse industries. Additionally, I devised standard policies and product feature updates that provided clients with reliable references.

Visual Designer (UI/UX)

Team San Jose

Rochester Museum & Science Center

Graphic Design Professional

Antithesis Advertising

Jorsek LLC, Publishers of easyDITA

Point to Point Communications

Graphic Design Intern

Visual Design Leader | Creating luxury brands for exclusive leaders | On a mission to help others build luxury lifestyles | Founder of Lisse Élégance™ | Follow for Luxury Branding & Quiet Leadership insights

Everyone wants to have a luxury brand. 

As a Visual Design Leader, I create beautiful, 
elegant, and luxurious branding for exclusive leaders 
— CEO’s & C-Suite, Founders, and Entrepreneurs. 

“Your brand is the single most important investment 
  you can make in your business.” — Steve Forbes 

Now’s the time to truly differentiate yourself. 

I’m here to help you create an authentic, unique brand 
and build a luxurious lifestyle. 


Selected Career Highlights: 

➤ Featured in 2 prestigious global publications 
    alongside other high-end Luxury brands 

➤ Visual Design Leader for 500+ world-class accounts 
   (Charles Schwab, Fortune 500 companies, 
    Tech Startups) 

➤ Top 4% Creator Worldwide (Brand) 


Design is my way of life — I specialize in leading 
the creative vision of digital experiences, weaving 
innovative design, technology, and strategy while 
delivering beautiful and accessible products on 
world-class accounts such as Charles Schwab 
and several other Fortune 500 companies. 

Driven by my innate curiosity to inspire 
and intrinsically connect people with brands, 
the human-centered experiences I create 
establish overarching cohesive solutions 
and globally evolve brands. 

Seeing the world through this lens has provided me 
with the privilege to craft Design ecosystems where 
these diverse areas successfully intersect. 


Sound interesting? Here’s how I can help you: 

→ CREATOR BRANDING (DESIGN CONSULTING) 

    Create a universally cohesive visual design narrative 
    across media, elevating your unique brand. 

    Align and help define the following 4 tenets of 
    your brand to strategize a clear, overarching vision: 

    1. Mission 
    2. Core Values 
    3. Value Proposition 
    4. Target Audience 


“Simplicity is the ultimate sophistication." 
— Leonardo da Vinci 


Let’s change the world together! 

Let’s build a unique world 
that is true to you in all aspects. 

A Visual Design System that establishes 
a cohesive identity — weaving sophistication, 
exclusivity, and timeless elegance. 

If you’re looking to meaningfully elevate your brand, 
I’d love to hear from you. 


Personal interests: Tennis, Running/Walking, Yoga, 
Reading and Writing. Listening to music with a great cup 
of tea is always how I love to start my day! 


Follow for insights about Luxury Branding 
& Quiet Leadership. 


Thank you for taking the time to visit! 🖤

1 pivotal thing emotionally intelligent leaders do 
to achieve success: 

→ Starting 

They don’t ask how to start. 

They just start by intentionally taking small steps. 

Then, they consistently ask how to improve. 

There’s no “perfect time” to start. 
There will always be a reason not to. 

Though, the greatest leaders understand 
that even 0.01% progress compounds. 

And ultimately leads to lasting success. 

So: 

Start in November 
Start in your 40’s 
Start this Friday 
Start at 5:00pm 
Start on the 31st 
Start late 
Start 

The best cure for stagnation → Action 

Leveling up takes: 

↳ Emotional Intelligence 
↳ Relentless Focus 
↳ Perseverance 
↳ Resilience 
↳ Courage 

Here’s how ↓ 

5 Actionable Tips to Shift your Mindset 
and Take Action: 

1. Stop focusing on who left 
    ↳ Start focusing on who stayed 

2. Stop focusing on what you’re missing 
    ↳ Start focusing on all that you have 

3. Stop focusing on what was 
    ↳ Start focusing on what’s coming 

4. Stop focusing on the pain 
    ↳ Start focusing on the reward 

5. Stop focusing on what could go wrong 
    ↳ Start focusing on what will go right 

Emotionally intelligent leaders visualize 
their ideal future. 

They focus on the path forward. 

And reflection can truly remind you how 
when one chapter ends, another one begins. 

Which actionable tip will you start with today? 


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Emily Rossetta

Luxury Branding for exclusive leaders that magnetically attracts high-end clients | Founder of Lisse Élégance™ | Follow for Luxury Branding & Quiet Leadership insights

I was talking to a multi-million dollar CEO last week 
about succeeding at entrepreneurship. 

The champions? (Harsh truth) 

The leaders with high emotional intelligence 
and perseverance. 

They continually build mental strength 
and embrace life’s 4 beautiful paradoxes. 

It all truly comes down to self-awareness 
and accepting the coexistence of 
simultaneous emotions. 

And how embracing these dual realities 
can help leaders better serve… 

Their teams. 
Their brands. 
Their businesses. 

Often, people feel the need to push 
their emotions aside. 

It’s leaders with high emotional intelligence 
who recognize the true power of 
concurrent truths. 

Even if they seem contradictory. 

Here’s how: 

1 / Growth & Mistakes 
→  Setbacks provide learning opportunities 
      that help you grow and evolve. 

2 / Anxiety & Confidence 
→  Challenging situations present 
      opportunities to take action, 
      build resilience, and ultimately 
      strengthen your confidence. 

3 / Accountability & Self-Forgiveness 
→  Self-forgiveness allows you 
      to hold yourself accountable 
      without being weighed down 
      by guilt over past mistakes. 

4 / Learning & Unlearning 
→  Letting go of habits/beliefs that no longer 
      serve you often reveals new knowledge, 
      guiding you to take a new approach 
      and freely move forward. 

Entrepreneurship is rarely linear. 
It’s an ocean, full of waves. 

Accepting these paradoxes allows you 
to be adaptable and profoundly evolve. 

And honoring these beautiful dualities 
truly deepens your self-awareness. 

Ultimately helping you to succeed. 

What other paradoxes would you add? 


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Offline is the new luxury. 

Emotionally. Mentally. Physically. 

Intentionally disconnect to reconnect. 

Emotional intelligence teaches us 
that we truly deserve quality rest. 

Here’s why: 

✨ To meaningfully connect with others, 
       live an enriched life, and deeply enjoy 
       the journey 

It’s easy to feel guilty and an intense urge 
to power through the absolute exhaustion 
as our busy lives only become busier. 

Though this takes away from 
the luxurious lifestyle we all strive for. 

One with the freedom to prioritize 
our overall health and well-being. 

Quality rest allows us to meaningfully reconnect 
with what genuinely matters most and be 
our best selves. 

Here are 6 ways to gain clarity and be fully present: 

1 / Spend time with family & friends 
      → Cherish every moment to the fullest 

2 / Immerse yourself in nature 
      → Walk/Run outside 
      → Practice yoga/meditation 
      → Swim 
      → Bike 

3 / Write with pen + paper 
      → Journaling 
      → Draw/Sketch 

4 / Disconnect from digital devices 
      → Read books 
      → Play a game/activity 
          (cards, puzzle, sudoku) 

5 / Small acts of kindness towards others 
      and/or yourself 
      → Reach out and check in with someone 
           to see how they’re doing 
      → Send a “Thank you” note 

6 / Decluttering 
      → Priorize what is truly essential, 
           eliminate the rest 

Remember: 

Taking some time for yourself 
to restore your energy allows you to be 
at 100% for the things that truly matter most. 

And achieve lasting fulfillment. 

Has emotional intelligence helped you 
meaningfully reconnect with yourself 
and with others? 


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Image Credit: NHU Design Studio

This past weekend was one of the hardest. 
It reminded me of what’s truly important. 
The ultimate luxury (it’s simple) ↓ 

“A fit body, a calm mind, a house full of love. 
 These things cannot be bought. 
 They must be earned.” 
— Naval Ravikant 

Every habit matters. 
Every action matters. 
Every thought matters. 

They shape your life. 

And every relationship is singular. 
They form your inner circle. 

People underestimate the value of a house 
full of love, a calm mind, and a fit body. 

Each of these things creates quiet strength 
and balance. 

A combination that ultimately creates true fulfillment. 

Live simply and meaningfully. 

What’s one thing you can start today 
to build your enriched life? 


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      what truly matters most. 
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2 weeks ago this 1 truth deeply changed my life: 

Surround yourself with relentless people. 

People who embrace emotional intelligence, 
while building great inner strength 
and resilience. 

Like a true warrior’s mindset. 

2 weeks ago I attended a female entrepreneurship 
event series uncertain of exactly what to expect. 

These women reminded me of the importance 
of people’s emotional balance. 

People who prioritize their inner peace, 
practice being calm while being challenged, 
and ultimately overcome adversity. 

People who you can learn from. 

Like people who: 

→ Plan in decades, but live in moments 
→ Train like savages, but create like artists 
→ Obsess in work, and relax in life 
→ Know life is finite, and choose to play 
     infinite games 
→ Scale mountains, and climb together. 

This can be truly powerful. 
(Even transformative) 

Intense passion leading to peak achievement. 

Reflecting on the beautiful moments 
of truly connecting with people and 
cultivating an inner circle of genuine, 
reliable relationships has made me realize 

That the best and most meaningful 
relationships are built on learning 
from and teaching each other. 

And paying 100% attention 
to who makes you fall in love 
with life again. 

To achieve this: 

Surround yourself with people 
who are only going to lift you higher. 
And empower you to stay true to yourself. 

“Be so anchored in yourself that no waves 
  can pull you away from who you are.” 
- Louise Kaufmann 

Prioritize quality over quantity. 

People who: 

→ inspire you 
→ share similar passions 
→ have diverse perspectives 
→ are cool & fun 
→ are sincerely happy & optimistic 

Our inner energies all influence each other. 

Imagine the fulfilling lifestyle we can all have 
by surrounding ourselves with the right people. 

We all leave a mark on each other, 
an imprint on our hearts, minds, 
and overall well-being. 

Make it count. 

It’s the ultimate key to life-changing success. 

“Sit with warriors, the conversation is different.” 

What has contributed to your success? 


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Years ago I realized that these 2 powerful traits 
can truly change lives (especially in Leadership): 

→ Kindness & Emotional Intelligence 

Every small act makes a difference. 

As Wayne Teasdale wisely describes: 
“Kindness is the highest form of intelligence.” 

We all leave a mark on the world. 

A legacy. 

And it’s up to us to decide how we’d prefer 
for others to remember us. 

At the end of the day, there are times 
where we all can benefit from 
someone’s help and support. 

Here are 5 important ways 
to show someone genuine kindness: 

1. Show empathy and compassion 
2. Actively listen 
3. Be present 
4. Offer support 
5. Express appreciation 

This pure kindness can mean the world to someone. 

When people feel seen, heard, and valued, 
they are more likely to reciprocate. 

And ultimately it becomes a ripple effect. 

True kindness is what lifts others up 
and helps make someone’s day 
a little better, making the world 
a happier place overall. 

What’s one of your favorite ways to show kindness? 


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Nike’s new message boldly changes the game. 

It’s intentionally reflective. 

It flips the script and speaks to the internal reason. 
Not the external push. 

It’s no longer about motivation. 
It’s about meaning. 

“Why Do It” is more than a tagline. 

It’s a mirror. 

It isn’t loud. 
Instead, it elegantly questions. 

Let’s dive deeper and break it down: 

Most brands guide you on what to do next. 
Nike now asks you why you do it. 

That shifts the focus inward. 
(Luxury lives in this inner world) 

“Why” sparks reflection. 
Reflection creates connection. 

It’s not about hype anymore. 
It’s about depth. 

People want to feel. 

Feel seen. 
Feel heard. 
Feel understood. 

The psychology? 
When a brand makes you feel, you trust it more. 

Luxury branding does this best. 
Less push. More pull. 

“Why Do It” isn’t about doing more. 
It’s about doing with purpose. 

One sentence. One question. 
One moment of silence. 

This is brand mastery. 
Make your clients think. 
And they’ll never forget you. 

Unforgettable brands don’t shout. 
They ask the right question. 

The real power? 

Knowing why you move before you do. 
That’s magnetic branding. 
That’s Nike… evolving. 

What brands make you think? 


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Most people endlessly chase more without reflection. 

But the real luxury? Inner peace. 

Feeling true contentment. 
Feeling inner calmness. 

(Emotional intelligence can help you reach 
  this level of fulfillment) 

People who chase more… 

More money 
More elite career promotions 
More purely materialistic things 

Often ask themselves: “Now what?” 

The climb higher seems to never end. 

And burnout slowly but surely becomes a reality. 

(I learned this the hard way) 

It all starts with our consistent habits. 
They shape our lives. 

So now, here’s 7 ways I integrate peace 
into my life and brand: 

(And you can too) 

1 / Prioritize and protect your time 
→  Schedule quiet hours to concentrate. 
     No distractions. Just space for deep thought. 

2 / Optimize and simplify everything 
→  Remove any obstacles standing in the way. 
     1 clear message always wins 
      over 10 mixed ones. 

3 / Focus on what actually moves the needle. 
→  Less is more. Choose fewer and better things. 

4 / Design for ease 
→  Clear and elegant visuals = calm minds. 
      Create space for people to take in your brand 
      (at their own pace). 

5 / Delegate and automate the redundant things 
→  Make space for the things that matter most. 
      It ultimately brings peace of mind.  

6 / Say “no” more often 
→  Every “no” to chaos is a “yes” to peace. 

7 / Build boundaries 
→  Live your luxurious life. Don’t just brand it. 

In a world obsessed with speed, 
the real power is stillness. 

Make peace your way of being. 


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       and inner peace. 
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Luxury brands don’t compare. 

They own and embrace their distinction. 

I was talking to a 6-figure CEO earlier this week 
about this. 

They continually compared themselves 
to their competition. 

They were: 

Stressed. 
Exhausted. 
Felt invisible. 
Unsure of what to do next. 

I helped them understand this 1 Japanese philosophy 
and how it can completely change their approach: 

→ “Kintsugi” 

It’s a beautiful way to highlight a broken object’s 
unique story by repairing it with gold. 

We all feel broken at times. 

But our struggles are what help us 
differentiate ourselves, rebuild, and rise. 

Luxury brands are similar. 

They proudly embrace: 

Their history. 
Their authenticity. 
Their transformation. 

Here’s how to make your luxury brand truly shine: 

1️⃣ Share the imperfect story 
  ↳ Show how your brand started small 
       or had challenges. 
  ↳ People love brands with real stories. 

2️⃣ Highlight the “cracks” 
  ↳ What makes your brand different, 
       even if it’s not perfect? 
  ↳ Use this as your gold. 
       Turn it into your personalized touch. 

3️⃣ Use “gold moments” in marketing 
  ↳ Gold = rare, special details. 
  ↳ Give clients exclusive experiences. 

4️⃣ Make flaws a feature 
  ↳ Show handmade marks, natural textures, 
       or unique shapes. 
  ↳ People invest more in things that feel real 
       rare, and valuable. 

5️⃣ Create lasting beauty 
  ↳ Focus on products that get better over time, 
       like leather or wood. 
  ↳ Prioritize memorable quality. 

Gentle tip to reflect on: 

Ask yourself “Where’s the gold in your story, 
your product, your journey?” 

Luxury isn’t perfect. 

It’s purely 
Original. Extraordinary. Beautifully authentic. 

Let your unique flaws glow. 

Make your brand unforgettable. 


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Most entrepreneurs secretly hate selling. 
They want more calm, more clarity, 
and a brand that speaks for them. 

Last week, I spoke with a successful founder.

She’s earned her reputation. 
She’s growing her business. 

But her brand presence still felt… misaligned. 

On the outside, she looked reasonably successful. 
But her brand didn’t feel sophisticated or soulful. 
It didn’t reflect her true brilliance. 

She described it like this: 

“It looks like everyone else.” 
“It doesn’t express who I really am.” 
“I don’t want to chase, I want to attract.” 

She felt invisible and thought she needed 
a large following to sell. 

And that’s where most strategy falls short. 

Because luxury doesn’t shout. 
It whispers. 

It’s quieter. Clearer. More intentional. 

But if your brand world isn’t communicating 
trust, elegance, and authority… 

You’re leaving millions on the table. 

She didn’t need another generic design. 
She didn’t need 10,000 followers to sell. 

She needed to differentiate herself. 
She needed a brand that matched her level. 

Timeless. Sophisticated. Magnetic. Undeniable. 

For years, I've partnered with small start-ups 
without any branding as well as large world-class 
companies to elevate their brand presence. 

I’ve helped 6-8 figure high-level entrepreneurs 
and exclusive leaders step into that space. 

Where less says more. 
Where design becomes desire. 
Where people trust you before you speak. 

Your brand should feel like your grandmother’s 
heirloom locket: cherished, story-rich, 
and designed to be passed on.

Not trendy. Not templated. 
But quietly powerful. 
Rooted in something deeper. 

Many entrepreneurs are looking for a quick fix. 
Something they can do themselves 
and at their own pace. 

I’m working on something exciting 
that can quickly provide actionable next steps. 

And it needs to be customized to each individual. 

I've created a Luxury Brand Audit that shows you 
exactly what’s working, what’s not working, 
and what you can do next that can provide 
exponential results. 

I’m inviting 5 founders/CEO’s/entrepreneurs 
into a conversation to explore what’s missing 
in their brand presence and how to build a brand 
that commands premium pricing effortlessly. 

This is not to sell. It’s just to explore. 

No pitches. No commitments. 
Just clarity and refinement. 

Comment “BRAND” below and we’ll find a time 
to chat. 

P.S. This is only for those who understand 
the importance of brand presence and 
the value it offers. 

A true luxury brand doesn’t chase relevance. 
It’s felt deeply and becomes part of your story, 
your heritage, and your lasting impact. 

Build a lifestyle. 
Not just a Brand. 


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(Unpopular opinion) Modern luxury is simple. 

This says it all. ↓ 

Many people think it’s about having “more”. 

More money 
More traveling 
More private jets 
More pricy jewelry 
More fancy cars/yachts 
More expensive houses 

More materialistic things overall. 

When really it’s all about these 4 core things: 

1 / Thinking clearly 
2 / Sleeping deeply 
3 / Moving slowly 
4 / Living quietly 

Less is more. 

This combination is the ultimate luxury. 

In a world designed to always pursue more, 
how do you define true luxury? 

Cheers to pure luxury! Who’s with me? 


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Impactful leaders have a clear vision. 
They set the tone for their teams. 
They are their team’s champion. 

Yesterday I posted about how starting 
is a leader’s greatest advantage. 

Here’s how to start → Visualization 

Visualizing who they want to become. 

Now and in the future. 

This is how luxury brands continually evolve. 

They envision and embody their distinct 
and timeless sophistication. 

4 key approaches I have learned along the way 
to become a champion leader (and you can too): 

1. Visualization methods 
↳ for innovation, creativity, and crafting 
     the overarching creative vision 
↳ for strategic planning 

2. Journaling consistently 
↳ for reflection and self-awareness 

3. Practicing mindfulness 
↳ for building emotional intelligence, empathy, 
    adaptability, and resilience 
↳ for becoming centered and calm 

4. Building meaningful relationships 
↳ for deeply understanding the team’s strengths 
    and challenges 
↳ for collaborating + determining how I can help 

It all starts from within. 

A deep and unwavering inner strength. 

Not sure where to begin? Start here: 

“Create a vision of who you want to be, 
  and then live into that picture as if it were 
  already true.” - Arnold Schwarzenegger

Remember: 

“You are not born mindset tough. 
  You choose to be… 

  A champion mindset is not about being gifted 
  or talented. It is about being prepared, focused, 
  disciplined, and having a deep, unshakable belief 
  in oneself.” 

- Allistair McCaw (Champion Minded: 
  Achieving Excellence in Sports and Life) 

Champions are often defined as advocates. 
→ A person who protects, serves, supports, 
     inspires, and empowers others. 

What traits do you appreciate in leaders/champions? 


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