Ronen R. Pessar's Linkedin Analytics

STOP burning cash (& set more meetings) $5.44 = avg cost to dial a cold call $2,667 = avg cost per meeting (held) via phone ^ cold calling is like lighting cash on fire! so... IS it dead??? Hang on. Look at this first 👇 The typical cold calling process: 1) Pull a list from database 2) Stick in sequence or dialer 3) Dial ^ very flawed Below I’ll prove why cold calling isn't dead. But doing it this way ^^^ is. Skeptical about my numbers? ↳ I'll show my math ___show me the numbers___ Funnel math time ⤵️ $160k = all-in cost per SDR ↳ salary, comm, manager, tax, benefits, tools 120 = avg. cold calls per day: ↳ a range of 40 - 200 245 = working days ↳ 260 days minus 15 vacation + holidays This gets us... 29,400 call per year $5.44 = cost per dial ↳ TO MAKE 1 DIAL Then it gets worse ⤵️ 5% = avg dial to connect rate 4.82% = avg connect to meetings set So... 29,400 call per year ↳ 1,470 connects ↳ 71 meetings set ↳ 60 meeting held (w/ 85% show rate) = $2,667 per meeting held ^ this cold calling is dead ❌ No/very low ROI ❌ Wastes SDR time ❌ Is only getting worse __ one way to fix the ROI __ A few ways to make sure cold calling works for you. The one I'll focus on here is: Phone Validation ↳ a method to ID prospects who answer the phone This is what a validated process looks like: 1: Account / prospect list ꜜ    ꜜ    ꜜ    ꜜ    ꜜ 2: Phone validation ꜜ    ꜜ    ꜜ    ꜜ    ꜜ 3: Only call valid numbers This process change = a 6x boost From 5% connect rate To 30% connect rate ^ 6X boost From 1,470 connects per year To 8,820 connect per year ^ 6X boost The cost? From $5.44 per dial To $5.89 per dial ^ 7% increase in per dial cost (not bad) ___CFO approved___ With *only* phone validation ↳ the funnel math look healthy 29,400 call per year now gets... ↳ 8,820 connects (from 1,470) ↳ 425 meetings set (from 71) ↳ 360 meeting held (from 60) Which means, my cost per meeting held From: $2,667 ❌ To: $445 ✅ Bottom line Don't call people... who never answer. STOP burning cash. Start booking more meetings. ↳ https://lnkd.in/dHEq-sCj

‼️I won't lie about this‼️ Your SDRs aren’t lazy. Your training just sucks. Examples: 1. You enable pitch slapping. 2. You throw SDRs into ZoomInfo. 3. You pitch to anyone with a pulse. 4. Your call reviews are 18 weeks later. 5. Your benchmark is based on more dials. 6. Your SDRs sound like a walking brochure. 7. Your script is worse than a Timeshare rep.     Then you wonder why your SDRs miss quota. And your job is on the line 🔥 Fix it or... Watch it all go down the drain 🌀 PS: What’s worse: being robotic or commission breath?

🚨Hiring SDRs at Interdependence Public Relations Apply if this has your name on it  ⤵️ 💰 $90-100k OTE (50-60k base//40-50 comm) 👩🏼‍💻 fully remote (USA & Canada) 🏆 amazing company culture 🛠️ top tier SDR tools and strategy 👋 I will teach you everything I know 𝗧𝗵𝗲 𝗦𝗗𝗥𝘀 𝗶𝗻 𝘁𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝘄𝗶𝗹𝗹 𝗵𝗮𝘃𝗲 𝟮𝟬-𝟰𝟬 𝗰𝗼𝗹𝗱 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀 𝗮 𝗱𝗮𝘆. 𝗜𝗳 𝘆𝗼𝘂 𝗹𝗼𝘃𝗲 𝗰𝗼𝗹𝗱 𝗰𝗮𝗹𝗹𝗶𝗻𝗴, 𝘆𝗼𝘂'𝗿𝗲 𝗴𝗼𝗻𝗻𝗮 𝗹𝗼𝘃𝗲 𝘁𝗵𝗶𝘀... Best way to land an interview ↳ fill out the application ↳ we'll ask you for a video intro There are only 2 spots for this role, so don't wait! → https://lnkd.in/grm67rXu We can’t wait to hear from you! PS: tag a friend who comes to mind for this SDR role!!!

Stop glorifying commission-only pay. It’s just risk-transfer wrapped in a hoodie. Let’s call it what it is: - Founders playing it safe. - Companies dodging risk. - Reps taking all the hits. High growth ≠ pay mortgages. Equity potential ≠ cover groceries. It's not hustle culture. It’s empty promises. If you really believe in your team? → Pay them well. → Train them up. → Support them. Because commission-only isn’t a motivator. It’s founders dodging payroll with a smile. Just sayin'. 🚩 PS: Founder hype (or) paycheck/peace?

Before you give up and throw in the towel... Did you consider this?👇🏼 It’s not you. It’s your data. The leads you call? - 10-15% are right name, WRONG person - On every 6-10 of your calls (avg) Your prospects get these calls OFTEN. No wonder they’re yelling at you. They're pissed!!! But before you quit cold calling: ✅ Check your list. ✅ Clean up bad data. ✅ Try again. Remember: Your list IS the strategy. And it might be why you’re struggling. Call the right people. Get the right results. PS: Remote work or in office? --- Tired of calling crap leads? https://lnkd.in/g8cWWCBi

Everything needed to unlock outbound revenue: A cold callers with... - the right attitude - a solid script - no spam IDs *TitanX data not included (How'd I do?) P.S. if you want the prompt for this just comment "prompt" and I'll DM the step by step ChatGPT prompt to you.

I hate it when I see people like you lose out. Especially when money is left on the table. This is why exactly why we build outbound teams. So B2B orgs can reach their best clients and flood their pipelines. Take one of our B2B clients. A market leader. They started with: ✅ A killer brand ✅ Raving customers ✅ A database full of warm leads But no one was CALLING THEM. Invisible to ready-to-buy prospects. So we ran a pilot… 😉 📞 125 dials 💬 55 convos ✅ 50 completions 📅 12 meetings booked This was over ONE day. They were literally sitting on revenue. But had no idea. We changed that tho. Becahse we know how to play the outbound game. (And win). BAM! --- PS: Tired of sh*t outbound? Let's fix it, book a call: https://lnkd.in/gXfnA8WF

Failure deeply hurts. I'm not gonna lie. (We’ve all been there) A great product. A well-funded company. Effort is there. But...outbound? Totally sucks. - Wide-open calendar. - Weak pipeline. - NO results. You're left wondering, "What’s broken?" We had a client come to us feeling the same. But....of course we turned things around 😀 2 weeks of work BEFORE us: - 2,665 Dials - 66 Connects - 32 Completions - 11 Activations - 3 Meetings Scheduled Results in the LAST 2 weeks with us: - 10,166 Dials (281% Increase) - 2,182 Connects (3206% Increase) - 1,377 Completions (4203% Increase) - 149 Activations (1254% Increase) - 77 Meetings Scheduled (2466% Increase) What changed? ✅ Called only verified numbers ✅ Avoided being marked as spam ✅ Worked with ELITE SDRs (not avg) ✅ Used a high-converting script ✅ Targeted A+ accounts only That's just 2 weeks. Imagine what we could do in 3 weeks for you? PS: What is worse: fake sales guru or timeshare rep? --- Transform your outbound in 3 weeks. LFG: https://lnkd.in/gPuJXGjy

🔥 STOP FIRING SDRs & AEs! 🔥 It's not them (this is the real issue) 🚫 reps burn selling hours "prospecting" 🚫 bad data --> low response rates 🚫 wasting time building lists IT'S YOUR LIST. (not the rep) And look... I get it. This was outbound kryptonite... the unavoidable task: list building 🫣 But that was 𝗯𝗲𝗳𝗼𝗿𝗲 Lusha's AI Playlists auto-magically built great lists of great prospects. So we can get all back to doing what we do best: ↳ selling ↳ cold calling ↳ great outbound And let the AI do what we kinda suck at doing: → List building. Stop blaming SDRs & AEs... (and don't fire them) Try Playlists instead: https://lnkd.in/guJT5qNR PS: am I wrong?

Do more with less? Easy. Here are the receipts, REAL results 2 SDRs 4.5 days of calling 157 connects 88 completions 16 activations 6 meetings set Patrick Bothwell is on day 5 of making calls (Day 8 of being an SDR) Today, he booked 3 meetings ...4 total. And Misbah Khan, his SDR teammate, set 2. They're both crushing it because they: → trust the process → want to learn → do the work Super proud of the two of you. KILLER start Patrick and Misbah! 👏👏👏 ...and they're just getting started! PS: want a copy of Ryan Reisert's Outbound Sales, No Fluff that describes how to do this too? like this post & comment below "I love cold calling" and I'll send you a copy (make sure we're connected so I can DM you)

Parallel dialers are like dating apps. It starts out great, but then quickly falls apart. You get ghosted → ignored → blocked On repeat. And you call that “efficient”? 🤣 I’ve trained 1,000+ SDRs to have real conversations with a 30–50% connect rate, convos every 2–4 dials. My process is simple: 1. Start with Tier 1 accounts. 2. Target only pain-heavy personas. 3. Use TitanX to find reachable numbers. 4. Power dial people who actually pick up.     No random lists, either. ↳ Every account = A+ fit. ↳ Every contact = has the pain. ↳ Every call = someone who answers. Our calls? - 5-7x more efficient. - Has zero spam flags. - Books real meetings. - Builds a strong pipeline. And...parallel dialers? They’re for amateurs swiping in the dark. Might be time you ditch yours 🗑️. PS: Have you seen parallel dialers work?

🚨 We're HIRING our next 6-figure SDR! Excited about your next opportunity? Read on. We're looking for 2 SDRs who will be responsible for generating new opportunities for the Interdependence Public Relations sales team. Interdependence is a communications firm powered by AI and expert PR, social, and influencer teams delivering high-impact, cross-platform campaigns. 💰 𝗖𝗼𝗺𝗽𝗲𝗻𝘀𝗮𝘁𝗶𝗼𝗻: • On Target Earnings: $90,000 - $100,000 • Salary Range: $50,000 - 60,000 • Commission: $40,000 - $50,000    🤩 𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀: • Learn from me 👋 and Ryan Reisert • vacation/sick time/PTO for important holidays • Fully remote role (anywhere in USA or Canada) • Healthcare: medical/dental/vision • Work Out Wednesdays • Summer Fridays • 401(k) 🤝 𝗘𝗺𝗽𝗹𝗼𝘆𝗺𝗲𝗻𝘁 𝗥𝗲𝗾𝘂𝗶𝗿𝗲𝗺𝗲𝗻𝘁𝘀: • Wants to make lots of cold calling • Will not require citizen sponsorship • Live in North America (USA or Canada) • Fits into our salary, commission and OTE range. • 𝘕𝘪𝘤𝘦 𝘵𝘰 𝘩𝘢𝘷𝘦: 𝘚𝘋𝘙 𝘰𝘳 𝘢𝘯𝘺 𝘬𝘪𝘯𝘥 𝘰𝘧 𝘴𝘢𝘭𝘦𝘴 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦 Ready to kickstart your sales career? Apply here: https://lnkd.in/grm67rXu

The job YOU have? The company YOU work for? It exists because someone picked up the phone. Made a cold call. Asked for 30 seconds. And you’re upset over 1 call? You wouldn’t last 5 minutes in this game. Cold callers keep your company alive. Show some damn respect. PS: Tag an SDR crushing it🔥

You should NEVER hire SDRs. They will burn through your cash. Especially, when there is… - a bad product - a bad market - a bad plan Instead, add SDRs when there is… - product-market fit - some brand awareness - a sales funnel with predictable numbers SDRs aren’t your new GTM plan. Get the fire going; then add the fuel. Deal? 👌

99% of us should NEVER Use this response on a call Prospect: "I’m not interested." You: "I wasn’t either when I started this job, but here we are!" ✌🏼 PS: You haven't said this, right?

If marketing had to cold call? We'd see posts about "mental health in sales" Every 5 minutes. Agree?

"SDR dev isn’t a priority for us right now." Neither is the gym. Until your jeans stop fitting. Would you agree?

I’ve been fired 2 times. The first time? During my honeymoon in Spain. Brutal. But I didn’t let it break me. Since then? - SDR Director → Sr. Director → CGO → CEO - Millions in pipeline revenue - 1000s of SDRs trained The real flex? → Got fired 2x. Still dialed. → Got ghosted. Still showed up. → Got told “you’re not it.” Proved I was. Mindset didn’t save me. It built me. If you're in a tough spot right now? Brush off the doubt. Make your next play. You're only in Q2. 🏀

🔥 SDRs AREN’T GOING ANYWHERE. 🔥 Every year, some sales clown says: 🚫 “SDRs are dead.” 🚫 “AEs can prospect.” 🚫 “Full-cycle selling is the future!” 🚨 Bullsh*t. SDRs do what AEs can't stomach: • Cold call 100+ strangers/day. • Break through gatekeepers who deny you. • Sift through mud to find 3% ready to buy.    SDRs drive 40-60% of NEW pipeline. Cut them? Lose 20-30% of deals. SDRs aren't a "nice-to-have." They're the backbone of your revenue engine. Still think your AEs can handle it all? Keep living in fantasy land. I'll stay right here in reality. ✌️ PS: Challenge me on this.

Treat cold callers badly, it will backfire... how do I know? From 2013 to 2024 I went from: Property MGMT → SDR → SDR Manager → SDR Director → AE/SDR Sr. Director → Chief Growth Officer → Founder Today's cold callers are tomorrow's: ↳ CEOs ↳ CROs ↳ CMOs And will be our future: ↳ competitors ↳ customers ↳ investors ↳ founders ↳ partners ↳ bosses You WILL see them again. So act right the first time. Respect is a long-term game. ✌️