Ronen Pessar 🤙

Ronen Pessar Advisory

1 - I lead workshops for teams that want high-performance cultures
2 - I help build new SDR teams or improve the current one (consulting container)
3 - Cold Call training (private & public)

Website: ronenpessar.com

Founder, Leadership Consultant & Coach

PivIT Global

Building a high-performing Sales Development team & culture for PivIT Global

Fractional SDR Leader (Consulting)

RightBound

Advisory Board

Stylo

Building something from nothing is tough as nails. 

- First 10 customers 
- First $200k+ ARR
- Built the GTM stack, executed the playbook
- Generated over 250 opportunities in 15mo 

This helped us raise our 3mm Seed round (Matchstick) on 12mm valuation.

Chief Growth Officer | Founding Team

Strategic Advisor

SecurityScorecard

Joined at ~8mm ARR, left at ~75mm ARR 🦄 with Unicorn status. 

Team managed during my tenure:
- 15 Commercial AEs (Sales Reps)
- 5 - 22 BDRs
- 1 BDR Manager

Senior Director, Commercial Sales & Business Development

Senior Director, Business Development

Director, Business Development

Smartling

Senior Manager, Sales Development

Overachieved on the SDR Team's (11 SDRs) monthly goals for 15 months in a row.

Manager, Sales Development

Team Lead, Sales Development

Sales Development Representative (SDR)

I Help New Leaders Thrive, Not Just Survive | When Emotions Unblock, Performance Will Unlock

If you’re reading this, you’re either:

• Looking to hire a Fractional SDR Leader
• Looking to hire a cold call trainer
• Or stalking me 

And look - you don’t need to spend hours searching for someone to help you do outbound sales dev...

Cause I do that for you through:

• Hard skills training
• Building or improving your SDR team 
• And laughing a lot along the way (bc... Rule 62)

Whether that’s through:

• Hiring to training your new SDR team 
• Reworking your current team's strategy and execution
• Or helping you with skills like cold calling, emailing, and social selling

If you want pipeline, I got you.

DM me for more info, or if that’s too forward, check out my testimonials to see what others have said.

Talk soon 🤙
Ronen

Chief Cold Caller | Founder

☎️ Cold call with confidence & 2x your results (ask about my 4-week bootcamp)
💪🏼 Coaching SDR Leaders (especially first timers) to consistently hit their goals
🤝 Advisor to SDR tech companies on product dev.
🤩 Brand evangelist for companies I love

Website: ronenpessar.com

BIG announcement! I'm hiring SDR for Redox! 🚨

so... wanna work with us? 

And learn from me?

Every detail is here ⤵️
https://lnkd.in/gDRCSfm7

The best way to get an interview, is to apply using the link (above) and follow the instructions! 

So excited to be working with the Redox team on building predictable pipeline!

Who's gonna fill the bench?


#hiringpost
#salesdevelopment

Ronen R. Pessar

The #1 fear in sales is always  cold calling 
↳ bc it hurts when I hear... 
 
“Don't ever call me" 
"Is this a sales call?” 
“I don't take cold calls.” 
[𝘢𝘯𝘥 𝘵𝘩𝘰𝘴𝘦 𝘢𝘳𝘦 𝘵𝘩𝘦 𝘯𝘪𝘤𝘦 𝘦𝘹𝘢𝘮𝘱𝘭𝘦𝘴] 
 
^ Its 𝗡𝗢𝗥𝗠𝗔𝗟 to hate it when that happens! 
 
And it's natural to then hate cold calling 
↳  "classic conditioning"  
 
Here's how I (finally) broke through: 
 
💪🏼 feeling confident 
💪🏼 ready for anything 
💪🏼 and my prospect can hear it 
 
 
___Paradigm shift: external to internal___ 
 
 
𝗧𝗵𝗶𝘀 𝗱𝗼𝗲𝘀 𝗻𝗼𝘁 𝘄𝗼𝗿𝗸:  
 
❌ Just "feel" confident beforehand 
❌ "keep going" mindset 
❌  Disconnect... 
 
False bravado 👎 
 
Doesn't work b/c the fear is still there 
↳ ignored feelings don't go away 
 
 
𝗧𝗵𝗶𝘀 𝘄𝗼𝗿𝗸𝘀:  
 
✅ I accept that fear isn't bad 
↳ it's showing me something 
 
✅ I see that I want to avoid pain 
↳ of feeling: rejected, humiliated, ignored 
 
✅ Painful feelings suck, but do pass 
↳ If I can see them 
 
Self-awareness 👍 
 
There is only 1 way through feelings 
 
To 𝙖𝙘𝙩𝙪𝙖𝙡𝙡𝙮 feel them... 
 
So don't try to "detaching from outcomes"  
↳ bc detaching isn't helpful 
 
🧘 Instead: be with it and it will pass 
 
Because according to recent research 📚 
 
"There's a 90-second chemical process that happens in the body; after that, any remaining emotional response is just the person 𝗰𝗵𝗼𝗼𝘀𝗶𝗻𝗴 to stay in that emotional loop." 
 
🤔 Choice = self awareness  
🤖 No choice = no awareness 
 
That blows my mind 🤯 
 
All I had to do is be aware of how I felt 
↳ name it to tame it 
 
And hold space for 90 seconds... 
 
Then, I am over it & ready to continue. 
 
Doing this is when my results took off 🚀 
 
How? 
 
↳ my self-concept drives feelings 
↳ those feelings drive behavior 
↳ behavior drives results  
 
BC in all relationships 
 
𝙚𝙨𝙥𝙚𝙘𝙞𝙖𝙡𝙡𝙮 sales... 
 
💙 EQ beats IQ 🧠 
 
and put together 
 
you'll be unstoppable.

Not only did I join Arlo and Omid as an Advisor... I am THRILLED to share that The Cold Calling Bootcamp is now available for anyone to learn and practice on SecondBody!

Its not enough to learn theory
↳ practice = mastery

Cold callers can FINALLY do both
↳ https://lnkd.in/gWZCb8QN

Go from rejected
To meeting accepted ✅

I would never have broke in to tech w/out this man— my dad.

____ story time____

2013: New York City 🗽

I just graduated and needed a job
↳ BS in Psych from YU 🧑🏻‍🎓

job apps...
networking...
a few solid leads...

I wasn’t too thrilled with my options

So I went to work for my dad: property mgmt

To do so, however, I had to be back in Cleveland… 

well, sort of… 

Each Monday, up at 4:30am to fly to Cleveland 

Each Friday, up at 5am, back to NYC

It was exhausting! 

...but worth it for friends, dating, and social life.

I told myself: this was my duty.

Working for the family.

What I thought I knew was about to change

⚠️ Trigger Warning: suicide ⚠️

June 2014: I lost my best friend

Bram was struggling with his mental health.

Losing him to suicide did something I can’t explain. 

It broke me.

But as time passed, I found my footing again

And I started to have new dreams & ambitions.

I understood that life waits for no one.

__A New Start__

months later...

my dad and I talking about the future.

"I want something different..." I said.

“...I want to work in tech.” 

He could have listed 101 reasons why it wouldn’t work

Instead, he looked at me...

And said something I’ll never forget.

“Ronen, you have to do what makes you happy. Even if it means walking away from me and the family business. I’ll support your choice.”

I needed to hear that to make the leap.

With with my new perspective on life 

I was ready.

In 2015, I did it. 

I was in as Smartling's newest BDR.

__ Rebirth as Ronen 2.0 __
 
From 2015-2023...
 
↳ 7 promotions in 7 years 
↳ $42k to $230k + equity (5.5x growth) 
↳ deep, meaningful relationships (network) 
 
I attribute this to my attitude.

Rain or shine, I brought it!

An attitude borrowed from Zig Ziglar...
↳ who I listened to: every. damn. day.
 
"Your attitude, not aptitude, determines your altitude"
↳ EQ > IQ
↳ my behavior > my skills
↳ your success > my success 

Lessons I still live by.

Lessons that are VERY contagious. 
 
...that led 🦄 Unicorn level results 

You can make it worked for you too

__ The 5 Skills __ 

Meet: Radical Collaboration 🤝 

the core 5 skills ⤵

1. Intention
2. Openness
3. Self-Awareness
4. Self-Accountability
5. Problem Solving (Negotiation)

This is what is looks like.

80% of it is internal
20% is problem solving

As a (new) certified Radical Collaboration™️ trainer, I offer 3 day workshops

❌ Proven to reduce defensiveness
🙏 Improve collaboration

↳ So you can innovate more
↳  thrive during a downturn
↳  and actually enjoy work

Comment or DM me to learn more!

There are 4 good tones for call openers 
 
From easiest to hardest to master: 
 
1. Friendly & Warm 
2. Confident / Sharp  
3. Funny  
4. (i'll add it in the comments) 
 
My best call openers, 1 for each tone  
 
 
1. 𝗙𝗿𝗶𝗲𝗻𝗱𝗹𝘆 & 𝗪𝗮𝗿𝗺 
 
🥇 best hit rate, 79% say "go ahead" 
 
 
🗣️ Hey {prospect first name}! [pause]  
 
𝙃𝙞, 𝙬𝙝𝙤 𝙞𝙨 𝙩𝙝𝙞𝙨?  
 
Hey {prospect first name} it's Ronen Pessar. How’ve you been? 
 
𝙃𝙞. 𝙔𝙖, 𝙊𝙠... 𝙬𝙝𝙖𝙩'𝙨 𝙩𝙝𝙞𝙨 𝙖𝙗𝙤𝙪𝙩? 
 
So I know 𝙣𝙤𝙗𝙤𝙙𝙮 likes getting a cold call... especially not on a [lightly laugh] Tuesday afternoon [smile, pause]…  
 
so I can keep it super brief and then you can decide if you wanna [lightly laugh] hang up on me. [hard pause] 
 
 
𝟮. 𝗖𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝘁 / 𝗦𝗵𝗮𝗿𝗽  
 
🥈 2nd best hit rate, 68% say "sure" 
 
 
🗣️ Hi {prospect’s first name} it’s {your full name}, thanks for taking my call. [short pause] 
 
I know my call is an interruption, and you weren’t expecting it.  
 
Can I share why I called in half a minute? 
 
 
𝟯. 𝗙𝘂𝗻𝗻𝘆 / 𝗖𝗼𝗺𝗲𝗱𝗶𝗰 
 
🥉 3rd best hit rate, 66% say "hahahaha" 
 
 
🗣️ “Hey {prospect’s first name}? 
 
𝙔𝙚𝙨? 
 
It’s Ronen—and thisss is a cold call...  
[pause for 1] 
 
Wanna roll the dice?  🎲 
 
🔑 the key to success 🔑 
 
It not what you say that matters... 
 
but how you say it. 
 
 
I'll be sharing an exciting partnership... 
 
A way for you to practice the best tones! 
 
until then...  
 
happy dialing 
 
☎️

I’m #hiring for SDRs at a GAME CHANGING tech company— Redox!

Role highlights ⤵️

💰65k base (83k OTE)
🏖️ Unlimited PTO + set holidays
📈 stock options

💙 a ton of benefits
👩🏼‍💻 remote (US only)

🛠️ top tier SDR tools
👋 I’ll teach you everything I know

Best way to land an interview…
↳ fill out the application
↳ you’ll be asked a short intro vid 🎥

⚠️ I look at each application ⚠️

The role is already filling up quickly…

I can’t wait to see who will join the team!

You in?
🚀

“Scam Likely” <— is here bc of how we cold call

T-mobile, AT&T, & Verizon use different algos

What they track (big 3)

1 - talk time
2 - amount of dials & orgin 
3 - local presence (neighborhood spoofing)

IMO tricks & shortcuts lack integrity!

❌ local dialing 
❌ war dialing (calling twice)
❌ saying “I’m not a sales person”

Our brains are wired to sense this.

🧠 threat detection system: always on


Try to cold call like a supercommunicator ⤵️

🦸 use permission based openers
🦸🏽‍♀️ be 100% honest (objections)
🦸🏻‍♂️ tone = warm and kind


BC at the end of the day…

trust is the foundation of business 🤝

like all communication.


✋
🎤

Unmanaged stress was destroying me. 
—> and I didn’t notice it.


I was afraid to leave a bad job
—> bc of fear: ‘job security’


I finally traded that role in
—> and got a gig that was wrong for me 😑


Hit another wall 15mo later
—> bc I never faced the right issues


^ and I believed lies like ⤵️

🤥 I need this job (security)
🤥 I need to do a startup (approval) 
🤥 I need to work harder, be better (self worth)


In 2023, I bet on myself, and…
—> unexpectedly, found myself in the process


With nobody but myself to answer to
—> I couldn’t ignore what was going on 


And that’s is when it happened.
—> I came face to face with my rock bottom


I was hurting and it was never about work.


I grew up with lots of limiting beliefs
—> shame, negative self-talk, ignored trauma 


To survive, I came up with very effective
—> defense mechanisms


All these years later, what was once effective 
—> was now corrosive to my relationships


Especially with myself
—> the most important relationship 


So I’ve been doing the hardest work…
—> therapy, coaching, and deep healing


And suddently work is working
—> without as much effort 


My relationships are blossoming
—> especially with myself 


Growth is happening, which anyone can have
—> because of self awareness 



🦠 a gateway drug for viral growth 🦠


Self-awareness is simple, yet profound
—> real growth happens with it 


They easiest way to spot it
—> when i get triggered 


I pause and ask:
—> what’s really bothering me?


10 out of 10 times it’s a fear of something else
—> being ignored, humiliated, or rejected 


How do I know I’m getting defensive 
—> it’s physically noticeable


❤️ heart rate gets jacked
⚡️ a sudden charge of energy
🤬 I see red & want to jump in to fight


Simply by KNOWING this
—> I have been successful in changing it


That’s how self awareness works
—> unknown & automatic, to a new choice



It’s why I’m excited about Radical Collaboration

A way to bring self-awareness to any team
—> along with 4 other core skills 

Proven to reduce defensiveness 
And increase…

📈 growth
🤖 innovation 
🤝 effective teamwork

A gift that has given so much to me
That I’m eager to give it to others. 

What gift has improved your life?


PS. My new favorite Sunday tradition came from slowing it down: hikes w/ the fam 💙

Last week, I did **not** meet with 20 of the greatest GTM minds on the planet.
CROs, VPs of Sales, CMOs, CCOs, trainers, talking heads. 
90% agreed that the SDR role is basically dead. Why?

1. Sales
2. Dev
3. Has
4. Always
5. Worked

**BUT NOT FOR EVERYONE**

Been saying it for a while

Multiple posts I can reference

SDRs are a bad investment when…

- the ACV is too low (sub20-25k annually)
- there isn’t product-market fit (too early)
- no SDR-focused leader at the helm
- a playbook that has cobwebs on it
- no message-market fit 
- lacking process (how)

(Those are just a few reasons, there are more)

Call me old school, but I take market predictions from operators, on the front lines, who are still building SDR teams right now. 


When clients approach me for an SDR team build project, I use an ROI model to show if SDRs are right and you know what…

Usually they are not a home run!

It’s pretty straightforward…

Big deals = SDRs are a good investment

DM me if you want to see the ROI 📥

(We’ll have to chat to set it up with your numbers)


P.S. Mark Kosoglow’s post made a lot of great point, do give it a read if you haven’t.

All cold outbound can fit into 4 simple steps


1. I know who to reach out to 

2. I can get a hold of them (contact info/data)

3. I know the pain-point(s) that I can help with

4. I communicate the issue(s) clearly & simply

Generally, doing any cold outreach well means having each of those dialed in. 

Simple as that.

I got 1 meeting/day cold calling w/ this script...183 total meetings in '23

I only called... 
↳ 2-3 hrs a day  
↳ 3-4 days per week 
↳ over a 9 month period 

imagine how much more you can do with it

best part?

join 2,164 people who want to grow

and you'll get it for $0
↳ https://lnkd.in/grMgCP9u


The only decision you have to make...

No change ⇦ ☎️ ⇨ Another way

As the wise Yogi Berra said...

"When there's a fork in the road... take it!"

⇨ https://lnkd.in/grMgCP9u

Want the hard evidence that 'soft' skills = cold, hard cash

Looking at 4 hard $ metrics (like profit growth %)
for 220+ publicly traded orgs
in an 11 year period...

🟢 Green Zone: 756% profit growth
🔴 Red/Pink Zone: 1% profit growth

🟢 Green Zone: 901% stock price growth
🔴 Red/Pink Zone: 74% stock price growth

🟢 Green Zone: 282% employee growth
🔴 Red/Pink Zone: 36% employee growth

🟢 Green Zone: 682% revenue growth
🔴 Red/Pink Zone: 166% revenue growth

This is the power of Radical Collaboration...

In 9 months most companies see a 22:1 ROI

Why?

Because people are solving their own problems.

It's why I can't stop shouting from the rooftops about this!

Want to learn more about Radical Collaboration?

📥 DM me
⌨️ Drop a comment 

or... 

🎥 watch this Mixmax show that Kyle Parrish and I put on today!

https://lnkd.in/gFRErdiH


P.S. stats are from "Corporate Culture and Performance"
📚 by James L. Heskett and John Kotter

I finally became confident cold calling. 

But I tried all the wrong things at first. 

I used to think:
- detach from the feeling 
- keep moving
- ignore it

But that only led me to more fear

That changed when I made a switch

Now I think:
- how can I see their perspective 
- what do I feel right now
- process through it

And I feel confident on every call 

Feel those feelings 

BC this too shall pass

I was depressed and lonely. 
 
reactive and controlling.... 
 
an over-sharer and needy... 
 
Until I could pause. 
↳ allowing a new program to run. 
 
Same is true for so many of us! 
↳ until we become:  
 
👁️ self aware 👁️ 
 
a profound, even spiritual, lesson I learned 
↳ at the Radical Collaboration trainer cert... 
 
 
___My caveman brain 🦍___ 
 
Without self-awareness... 
 
🦍 my caveman brain REACTS  
🤖 automatically, subconsciously  
🤕 for good reason = self-preservation 
 
When I felt ignored... 
↳ I needed to be part of the group 
 
When I felt humiliated... 
↳ I needed control the situation 
 
When I felt rejected... 
↳ I needed to have closeness 
 
Those feelings ➡ defensiveness 🙅‍♂️ 
 
Which meant that I would become rigid. 
 
Trying to meet my needs... 
 
by any. means. necessary. 
 
🤬 argumentative 
🔐 rigidly controlling 
🐺 become a lone wolf 
 
Yikes... culture killers. 
 
 
____ Transformation & Free Will ____ 
 
Enter: 𝗦𝗲𝗹𝗳-𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 
 
🧠 a learnable skill 
🔬 turning the invisible into observable 
🤖 going from 𝗻𝗼 𝗰𝗵𝗼𝗶𝗰𝗲 to 𝗵𝗮𝘃𝗶𝗻𝗴 𝗮 𝗰𝗵𝗼𝗶𝗰𝗲...  
 
^ AKA: free will 😇 
 
^^ that's the spiritual part 
 
Get this... 
 
I can 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 how much free will I have! 
 
(my mind is 𝙨𝙩𝙞𝙡𝙡 blown by this) 
 
🤖 No self-awareness = auto-response 
👁️ Self-awareness = 2 choices 
 
It was like I woke up. 
 
Seeing what was always there... 
 
But never really in sight. 
 
 
Finally, with more self-awareness... 
↳ I now pause. And decide...  
 
👋 goodbye, defensiveness. 
 
hello, new choice. 
 
 
___ EQ Skill: Self Awareness & Results __ 
 
Sales is a performance sport. 
 
As is cold calling. 
 
Getting exceptional results start w/ "me" 
 
Then the we 
 
And, finally, us. 
 
There's a reason why people with this skill... 
 
and high-EQ 
 
Go on to do great things. 
 
It's not by "detaching" from hard feelings... (dissociation isn't great). 
 
Its b/c they hold space for it... 
 
and w/ enough self-awareness know... 
 
how to 𝙛𝙞𝙣𝙖𝙡𝙡𝙮 meet an unmet need. 
 
 
And anyone can learn to do that. 
 
 
"Hi, I'm Ronen & this is a wake up call." 
 
Will you choose to answer it? 
 
☎️

I dream of everyone having EQ skills to improve their lives

Not only "hard" skills: cold calling & negotiation...

But also emotional intelligence (EQ) skills like:
- empathy
- self awareness
- supercommunication

That's the focus of my podcast 🎙️

Episode 3 is w/ Radical Collaboration founder...

🤩 Jim Tamm 🤩 

And will be live next week (Thursday 4/25)!

Here's a short teaser clip 😎

I'd love your support.

My goal is 1,000 subscribers by my birthday

July 5th 

Will you help with 3 clicks?
↳ https://lnkd.in/gSZY9Z4A

the very first Phonathon, Q4-2022 happened out of a need:

give SDRs a community at EoQ…

Since then 1000s have attended phoneathon

Tom has been running it with tons of brilliant GTM operators.

Today, Phoneathon Q1-2024 is happening and it packed!

- $1,000s in giveaways value
- SDR tips from the best
- Live callers!!

Check it out ⤵️
https://lnkd.in/ggj3teJX

Have an SDR team of elite pros & a culture of peak performance w/ Radical Collaboration™️

Your Future Homie-In-Law | Helping You and Your Org Break Through The Noise with Innovative Prospecting Methods | Founder @ The SD Lab | LinkedIn Top Voice | Top 20 LinkedIn Sales [In]sider

2024 EOQ Phonathon

Turn your videos into live streams with Restream https://restre.am/ANIm

💥 March 28th | 4-Hour LIVE Phonathon | 8am to 12pm PT

Circle March 28th on your calendars! We're back with our 5th Phonathon, hosted by Tom Slocum and Maren Erickson.

Expect an action-packed morning with over 20+ callers, 10+ expert coaches, loads of giveaways for attendees and prizes for our top callers, and support from 6+ amazing sponsors like Ambition, Glencoco, GetReplicate, and Sendoso

Here’s what’s in store:

Live Cold Calling: Watch real-time as sales pros tackle the phones.

Expert Coaching: Gain insights and tips from over 10 industry coaches.

Prizes & Giveaways: For both participants and audience members, with special rewards for top callers.

Sponsor Highlights: Big thanks to our sponsors making this event possible!

This event is for anyone in sales looking to sharpen their cold calling skills, learn from the best, and connect with the community. 

🚀 Want to elevate your sales game? Secure your spot now!

Maren Erickson 🍜, Mariah Gonzalez and 103 other attendees

Taplio

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