Ronen R. Pessar

RP Advisory

At RP Advisory we help you sign more customers by doing 3 things: 

1. Discover Your ColdCall-Market Fit
2. Recruit A+ SDRs with you
3. Train them to be Elite 

How?

1) Uncovering ColdCall-Market Fit: your unique path for cold calling success

By cold calling for you, we discover the exact process for the highest success rate on the phones. Instead of figuring it out on your own, which can take 9 to 12 months, we do for you in 2 months.


2) Top SDR Talent: 80% of hires exceed expectations and beat quota. 

While calling your prospects, we recruit top SDRs with you to build your SDR Team. With over 10 years of hiring experience and 100s of SDRs hired, we've refined the SDR hiring process into a highly repeatable and successful process. 


3) Top Talent + Elite Training: from raw talent → SDR pros

Using your unique ColdCall-Market Fit method, we dramatically speed up your new SDR's time to value while increasing their potential output. They will develop the core skills of high-performing SDRs.


**coming soon: Cold Calling Masterclass**

Chief Executive Officer

PhoneBurner

Host of the Unblocked Show 🎙️

Partnership between Ronen & PhoneBurner
→ https://www.phoneburner.com/ronen

Chief Call Evangelist

Redox

Fractional SDR Leader (Bespoke Consulting)

RightBound

Sales Development Advisory Board

SecondBody

PivIT Global

Stylo

0 to 1. Generated the first $250k (90% cold outbound). Raises a $3mil seed (lead: Matchstick) on $12mil value.

Chief Growth Officer (Founding Team)

Strategic Advisor

SecurityScorecard

Scaled up Outbound BDR team. Grew revenue from $7mil to $75mil ARR (10x) in 4yrs 🦄  Unicorns do fly!

Senior Director, Commercial Sales & Business Development

Senior Director, Business Development

Director, Business Development

Smartling

Scaled up SDR team (5 to 19) & hit 16mo of quota attainment in a row.

Senior Manager, Sales Development

Manager, Sales Development

Team Lead, Sales Development

Sales Development Representative (SDR)

Elite Management Holdings, LLC

Director, Operations

I Help New Leaders Thrive, Not Just Survive | When Emotions Unblock, Performance Will Unlock

At RP Advisory we help you sign more customers by doing 3 things: 

1. Discover Your ColdCall-Market Fit
2. Recruit A+ SDRs (and give you the process)
3. Implement Process & Training for Elite Performance

How?

1) Uncovering ColdCall-Market Fit: your unique path for cold calling success

By cold calling for you, we discover the exact process for the highest success rate on the phones. Instead of figuring it out on your own, which can take 9 to 12 months, we do for you in 2 months.


2) Top SDR Talent: 80% of hires exceed expectations and beat quota. 

While calling your prospects, we recruit top SDRs with you to build your SDR Team. With over 10 years of hiring experience and 100s of SDRs hired, we've refined the SDR hiring process into a highly repeatable and successful process. 


3) Top Talent + Elite Training: from raw talent → SDR pros

Using your unique ColdCall-Market Fit method, we dramatically speed up your new SDR's time to value while increasing their potential output. They will develop the core skills of high-performing SDRs.

DM me or book a time to chat for more info. 

Talk soon 🤙
Ronen

📆 Schedule a chat: https://bit.ly/4an0jwK
📧 Email: rp@ronenpessar.com

**coming soon: Cold Calling Masterclass**

1 - I build SDR teams to hit pipeline goals as a fractional leader (bespoke consulting)
2 - Cold Call Training (live and course)
3 - Message-market fit: 100% done-for-you email and cold call campaigns. 

**coming soon: Cold Calling Bootcamp**

I’ve been fired 2 times. The first time?

During my honeymoon in Spain.

Brutal.

But I didn’t let it break me.

Since then?

- SDR Director → Sr. Director → CGO → CEO
- Millions in pipeline revenue
- 1000s of SDRs trained

The real flex?

→ Got fired 2x. Still dialed.
→ Got ghosted. Still showed up.
→ Got told “you’re not it.” Proved I was.

Mindset didn’t save me. It built me.

If you're in a tough spot right now?

Brush off the doubt. 

Make your next play.

You're only in Q2. 🏀

I build SDR teams of 2 (in 2.5 months) that gets results like a team of 8-10 for CEOs & Sales Leaders | Co-founder @ Outbound Operators 🚫 Sales Engagement Industrial Complex 🚫

🚨 We're HIRING our next 6-figure SDR!

Excited about your next opportunity? Read on.

We're looking for 2 SDRs who will be responsible for generating new opportunities for the Interdependence Public Relations sales team.

Interdependence is a communications firm powered by AI and expert PR, social, and influencer teams delivering high-impact, cross-platform campaigns. 

💰 𝗖𝗼𝗺𝗽𝗲𝗻𝘀𝗮𝘁𝗶𝗼𝗻:
• On Target Earnings: $90,000 - $100,000
• Salary Range: $50,000 - 60,000
• Commission: $40,000 - $50,000
  
🤩 𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀:
• Learn from me 👋 and Ryan Reisert 
• vacation/sick time/PTO for important holidays
• Fully remote role (anywhere in USA or Canada)
• Healthcare: medical/dental/vision
• Work Out Wednesdays
• Summer Fridays
• 401(k)

🤝 𝗘𝗺𝗽𝗹𝗼𝘆𝗺𝗲𝗻𝘁 𝗥𝗲𝗾𝘂𝗶𝗿𝗲𝗺𝗲𝗻𝘁𝘀:
• Wants to make lots of cold calling
• Will not require citizen sponsorship
• Live in North America (USA or Canada)
• Fits into our salary, commission and OTE range.
• 𝘕𝘪𝘤𝘦 𝘵𝘰 𝘩𝘢𝘷𝘦: 𝘚𝘋𝘙 𝘰𝘳 𝘢𝘯𝘺 𝘬𝘪𝘯𝘥 𝘰𝘧 𝘴𝘢𝘭𝘦𝘴 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦

Ready to kickstart your sales career? 

Apply here: https://lnkd.in/grm67rXu

I help SDRs get 25-40 convos / day cold calling | For CEOs & Sales Leaders who want a SDR team of 2 (in 2.5 months) that gets results like a team of 8-10 | Cofounder @ Outbound Operators

The job YOU have?

The company YOU work for?

It exists because someone picked up the phone.

Made a cold call.
Asked for 30 seconds.

And you’re upset over 1 call?

You wouldn’t last 5 minutes in this game.

Cold callers keep your company alive.

Show some damn respect.

PS: Tag an SDR crushing it🔥

See if cold calling/SDRs works for you in 2 weeks → then we get you top SDR talent, tech, and training in 2.5 months

🚨 HARD TRUTHS about being an SDR 🚨

(Because your manager won’t say it)

1. You blame the pitch. 
   → But you're calling non-ICP accounts. 
   → No budget, no need, no shot? That's on you.
   
2. Your connect rate sucks. 
   → Still using Twilio numbers? 
   → You’re showing up as 𝘚𝘱𝘢𝘮 𝘓𝘪𝘬𝘦𝘭𝘺, homie.
   
3. You're pushing meetings out of fear. 
   → 3 "low-fit" meetings to hit quota? 
   → Congrats. You wasted your pipeline.
   
4. You treat “no” like failure. 
   → It’s not rejection. It’s timing. 
   → Stop taking it personally. And circle back.
   
5. You think confidence comes after results. 
   → Top reps put in the work. Hit go! 
   → If you wait to feel ready, you're behind.
   
No one said this job was easy.
It's rejection → expOsure → survival.

Master it?

You’ll never be broke, jobless, or average again.

PS: Are you talking to sh*t accounts?

Stop glorifying commission-only pay.

It’s just risk-transfer wrapped in a hoodie.

Let’s call it what it is:

- Founders playing it safe.
- Companies dodging risk.
- Reps taking all the hits.

High growth ≠ pay mortgages.
Equity potential ≠ cover groceries.

It's not hustle culture.

It’s empty promises.

If you really believe in your team?

→ Pay them well.
→ Train them up.
→ Support them.

Because commission-only isn’t a motivator.

It’s founders dodging payroll with a smile.

Just sayin'. 🚩

PS: Founder hype (or) paycheck/peace?

If marketing had to cold call?

We'd see posts about "mental health in sales"

Every 5 minutes.

Agree?

"SDR dev isn’t a priority for us right now."

Neither is the gym.

Until your jeans stop fitting.

Would you agree?

99% of us should NEVER

Use this response on a call 

Prospect: "I’m not interested."

You: 

"I wasn’t either when I started this job, but here we are!"

✌🏼 

PS: You haven't said this, right?

want to cut the line ahead of 450 applicants

AND land an interview? try this...

Send a video with you cold calling an AI bot

Hyperbound has a great role play bot for this
right here → https://lnkd.in/g2aSznmx

In fact... I'm hiring. 

If you want an interview, you know what to do.

stop ONLY cold calling hiring managers
start sending them cold call recordings

PS: AI role play or real deal?

‼️I won't lie about this‼️

Your SDRs aren’t lazy.

Your training just sucks.

Examples:

1. You enable pitch slapping.
2. You throw SDRs into ZoomInfo.
3. You pitch to anyone with a pulse.
4. Your call reviews are 18 weeks later.
5. Your benchmark is based on more dials.
6. Your SDRs sound like a walking brochure.
7. Your script is worse than a Timeshare rep.
   
Then you wonder why your SDRs miss quota.

And your job is on the line 🔥

Fix it or...

Watch it all go down the drain 🌀

PS: What’s worse: being robotic or commission breath?

Parallel dialers are like dating apps.

It starts out great, but then quickly falls apart.

You get ghosted → ignored → blocked

On repeat. 

And you call that “efficient”? 🤣

I’ve trained 1,000+ SDRs to have real conversations with a 30–50% connect rate, convos every 2–4 dials. 

My process is simple:

1. Start with Tier 1 accounts.
2. Target only pain-heavy personas.
3. Use TitanX to find reachable numbers.
4. Power dial people who actually pick up.
   
No random lists, either.

↳ Every account = A+ fit.
↳ Every contact = has the pain.
↳ Every call = someone who answers.

Our calls?

- 5-7x more efficient.
- Has zero spam flags.
- Books real meetings.
- Builds a strong pipeline.

And...parallel dialers?

They’re for amateurs swiping in the dark.

Might be time you ditch yours 🗑️.

PS: Have you seen parallel dialers work?

STOP burning cash (& set more meetings)

$5.44 = avg cost to dial a cold call
$2,667 = avg cost per meeting (held) via phone

^ cold calling is like lighting cash on fire!

so... IS it dead???

Hang on. Look at this first 👇

The typical cold calling process:

1) Pull a list from database
2) Stick in sequence or dialer
3) Dial

^ very flawed

Below I’ll prove why cold calling isn't dead.

But doing it this way ^^^ is.


Skeptical about my numbers? 
↳ I'll show my math


___show me the numbers___


Funnel math time ⤵️

$160k = all-in cost per SDR
↳ salary, comm, manager, tax, benefits, tools

120 = avg. cold calls per day: 
↳ a range of 40 - 200

245 = working days 
↳ 260 days minus 15 vacation + holidays

This gets us...

29,400 call per year

$5.44 = cost per dial
↳ TO MAKE 1 DIAL

Then it gets worse ⤵️

5% = avg dial to connect rate

4.82% = avg connect to meetings set

So... 

29,400 call per year
↳ 1,470 connects
↳ 71 meetings set
↳ 60 meeting held (w/ 85% show rate)

= $2,667 per meeting held
^ this cold calling is dead

❌ No/very low ROI
❌ Wastes SDR time
❌ Is only getting worse


__ one way to fix the ROI __

A few ways to make sure cold calling works for you.

The one I'll focus on here is: Phone Validation
↳ a method to ID prospects who answer the phone


This is what a validated process looks like:

1: Account / prospect list
ꜜ    ꜜ    ꜜ    ꜜ    ꜜ
2: Phone validation
ꜜ    ꜜ    ꜜ    ꜜ    ꜜ
3: Only call valid numbers


This process change = a 6x boost

From 5% connect rate 
To 30% connect rate
^ 6X boost

From 1,470 connects per year
To 8,820 connect per year
^ 6X boost

The cost?

From $5.44 per dial 
To $5.89 per dial
^ 7% increase in per dial cost (not bad)


___CFO approved___

With *only* phone validation
↳ the funnel math look healthy

29,400 call per year now gets...
↳ 8,820 connects (from 1,470)
↳ 425 meetings set (from 71)
↳ 360 meeting held (from 60)

Which means, my cost per meeting held

From: $2,667 ❌
To: $445 ✅

Bottom line

Don't call people...
who never answer.

STOP burning cash.
Start booking more meetings.

↳ https://lnkd.in/dHEq-sCj

🔥 STOP FIRING SDRs & AEs! 🔥

It's not them (this is the real issue)

🚫 reps burn selling hours "prospecting"
🚫 bad data --> low response rates
🚫 wasting time building lists 

IT'S YOUR LIST.
(not the rep)

And look... I get it. 
This was outbound kryptonite...
the unavoidable task: list building 🫣

But that was 𝗯𝗲𝗳𝗼𝗿𝗲 Lusha's AI Playlists auto-magically built great lists of great prospects.

So we can get all back to doing what we do best:
↳ selling
↳ cold calling
↳ great outbound

And let the AI do what we kinda suck at doing:
→ List building.
 
Stop blaming SDRs & AEs...
(and don't fire them)

Try Playlists instead: https://lnkd.in/guJT5qNR


PS: am I wrong?

Do more with less? Easy.

Here are the receipts, REAL results

2 SDRs
4.5 days of calling
157 connects
88 completions
16 activations
6 meetings set


Patrick Bothwell is on day 5 of making calls
(Day 8 of being an SDR)

Today, he booked 3 meetings
...4 total.

And Misbah Khan, his SDR teammate, set 2.

They're both crushing it because they:
→ trust the process
→ want to learn
→ do the work

Super proud of the two of you. 
KILLER start Patrick and Misbah!

👏👏👏

...and they're just getting started!


PS: want a copy of Ryan Reisert's Outbound Sales, No Fluff that describes how to do this too? like this post & comment below "I love cold calling" and I'll send you a copy (make sure we're connected so I can DM you)

🚨Hiring SDRs at Interdependence Public Relations

Apply if this has your name on it  ⤵️

💰 $90-100k OTE (50-60k base//40-50 comm)
👩🏼‍💻 fully remote (USA & Canada)
🏆 amazing company culture 
🛠️ top tier SDR tools and strategy
👋 I will teach you everything I know

𝗧𝗵𝗲 𝗦𝗗𝗥𝘀 𝗶𝗻 𝘁𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝘄𝗶𝗹𝗹 𝗵𝗮𝘃𝗲 𝟮𝟬-𝟰𝟬 𝗰𝗼𝗹𝗱 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀 𝗮 𝗱𝗮𝘆. 𝗜𝗳 𝘆𝗼𝘂 𝗹𝗼𝘃𝗲 𝗰𝗼𝗹𝗱 𝗰𝗮𝗹𝗹𝗶𝗻𝗴, 𝘆𝗼𝘂'𝗿𝗲 𝗴𝗼𝗻𝗻𝗮 𝗹𝗼𝘃𝗲 𝘁𝗵𝗶𝘀...

Best way to land an interview
↳ fill out the application
↳ we'll ask you for a video intro

There are only 2 spots for this role, so don't wait!

→ https://lnkd.in/grm67rXu

We can’t wait to hear from you!

PS: tag a friend who comes to mind for this SDR role!!!

Failure deeply hurts. I'm not gonna lie.

(We’ve all been there)

A great product. 
A well-funded company.
Effort is there. 

But...outbound? Totally sucks.

- Wide-open calendar.
- Weak pipeline.
- NO results.

You're left wondering, "What’s broken?"

We had a client come to us feeling the same.
But....of course we turned things around 😀 

2 weeks of work BEFORE us:

- 2,665 Dials
- 66 Connects
- 32 Completions
- 11 Activations
- 3 Meetings Scheduled

Results in the LAST 2 weeks with us:

- 10,166 Dials (281% Increase)
- 2,182 Connects (3206% Increase)
- 1,377 Completions (4203% Increase)
- 149 Activations (1254% Increase)
- 77 Meetings Scheduled (2466% Increase)

What changed?

✅ Called only verified numbers
✅ Avoided being marked as spam
✅ Worked with ELITE SDRs (not avg)
✅ Used a high-converting script
✅ Targeted A+ accounts only

That's just 2 weeks.

Imagine what we could do in 3 weeks for you?

PS: What is worse: fake sales guru or timeshare rep?

---

Transform your outbound in 3 weeks.
LFG: https://lnkd.in/gPuJXGjy

I hate it when I see people like you lose out.

Especially when money is left on the table. 

This is why exactly why we build outbound teams. So B2B orgs can reach their best clients and flood their pipelines.

Take one of our B2B clients. A market leader.

They started with:

✅ A killer brand
✅ Raving customers
✅ A database full of warm leads

But no one was CALLING THEM.
Invisible to ready-to-buy prospects.

So we ran a pilot… 😉

📞 125 dials
💬 55 convos
✅ 50 completions
📅 12 meetings booked

This was over ONE day.

They were literally sitting on revenue. 
But had no idea. We changed that tho. 

Becahse we know how to play the outbound game.

(And win). BAM!

---

PS: Tired of sh*t outbound? Let's fix it, book a call:
https://lnkd.in/gXfnA8WF

“Soon, AI will run everything. Just watch!”

LMAO. The same people who say that:

→ Can’t cold call.
→ Can’t start a cold conversation.
→ Can’t overcome basic objections.

AI isn’t saving you.
It’s exp0sing you.

Because when the script breaks…

When the bot fails…
When the buyer pushes back…

You still need someone who can sell.

So yeah, go ahead ✌️

Outsource your pipeline to prompts.

We’ll be over here building SDR teams.
And actually driving → revenue.

Time to dial. 📞
---
PS: Are AI SDRs legit or just a fad?

Before you give up and throw in the towel...

Did you consider this?👇🏼

It’s not you. 

It’s your data.

The leads you call?

- 10-15% are right name, WRONG person
- On every 6-10 of your calls (avg)

Your prospects get these calls OFTEN.
No wonder they’re yelling at you.

They're pissed!!!

But before you quit cold calling:

✅ Check your list.
✅ Clean up bad data.
✅ Try again.

Remember: Your list IS the strategy.

And it might be why you’re struggling.

Call the right people.
Get the right results.

PS: Remote work or in office?

---

Tired of calling crap leads? 
https://lnkd.in/g8cWWCBi

Why do you make it SO PAINFUL?

When it isn't? 

You overcomplicate cold calling.

You:

🚫 Think anyone with a pulse is a fit.
🚫 Spend hours researching leads.
🚫 Load up the dialer and PRAY.

Then, you're shocked when:

❌ Your convos go nowhere.
❌ Only 1-4% of calls get picked up.
❌ Your pipeline is dusty and dry. 

🤣🤣🤣

Fix your outbound now.

Do this: 👇

✅ Target A+ accounts only.

- If it’s not Tier 1, DELETE IT.
- No Bs, no Cs, no “maybe” fits.

✅ Talk to the right people.

- Titles and seniority matter.
- If they’re not the decision-maker, bye!

✅ Fix your data.

- Even top databases miss 50%.
- Use multiple sources + scoring.

Stop blaming the market.
Stop blaming the prospects.

Your outbound sucks; fix it or stay broke. 💥

PS: If you had to pick 1: gatekeepers or voicemail?

Taplio

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