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Joel Graber

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Over the last decade, I’ve sold complex B2B products to businesses and institutions of all sizes. Along the way, I learned the key to my success in closing 6 and 7 figure deals was my ability to open new doors. To master the art and technique of starting new conversations with buyers. That’s how Modern Outbound was born. I wanted to help SMBs fix their pipeline problems with the same tactics I used for success in my own roles. I also knew I wouldn’t be satisfied as a hands-off consultant. Rolling our sleeves up and having skin in the game is a big reason I love what I do. We’re practitioners at heart. We don’t just dispense advice. We invest in our client's product like it was our own and obsess over outcomes: We’re also not outsourced SDRs - I built a team of specialists that attack each client situation as a unit, focused on the following disciplines: ➡️ Outbound technology ➡️ Email deliverability infrastructure ➡️ Campaign strategy (in-depth targeting, leveraging signals and triggers to build prospect buckets) ➡️ Copywriting and A/B testing ➡️ Client strategy and reporting ➡️ Back-end data management 📈 Our results so far: ✅ Generated $1BN+ in new pipeline for the 300+ companies we’ve worked with over 4 years ✅ On average, contribute to 30%+ of our clients pipelines ✅ Outperform the client/in-house SDR (on an individual basis) over 80% of the time ✅ Grew my agency to 7+ figures by our 3rd year If you want to learn more about how we build and scale world class outbound machines, send me a DM.

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