Udi Ledergor 🏳‍🌈's Linkedin Analytics

I've met hundreds of marketers in the last couple weeks while launching my book in multiple cities. One question I'm asked everywhere I go is: When will you post another piano video? I admit I haven't been playing as much as I'd like while launching my book but I'm back at it! Given the dream-like state I've been living in lately, this seems like an appropriate piece to share: Scenes from Childhood, Op. 15: Dreaming by Robert Schumann

WHAT SETH SAID. Not all unified platforms are equal: most were separate products built by different companies, hastily cobbled together to check boxes off a list just to say, "yes, we have this!" Few, like Gong, invested the time and immense effort to build everything in-house, creating a seamless platform your entire revenue team lives in: from prospecting to forecasting, deal management to sales coaching, it's all there together, working beautifully together where your team members are all day. Choose wisely.

Panels are boring. Participants usually come unprepared and just ramble to fill air time. This one is the exception. Eleanor Dorfman from Anthropic and Anwar Haneef from Canva shared the stage with me last week at Canva Create as we talked about the future of AI, Marketing, and Sales. We discussed how both Anthropic and Canva use Gong for running their revenue teams and how marketers should be using (not abusing!) AI to accelerate productivity and creativity today and into the future. PS, turns out my book doubles as a great visor to protect viewers' eyes from the sun at this outdoor theater :-)

Some of the topics I get asked about most often are: 💥 Creating content marketing so good that people are willing to pay for it. 💥 Punching above your weight with guerrilla marketing stunts to make your company appear to be further ahead than it actually is. 💥 Intentionally advancing your career, building a highly effective team, and impactfully collaborating with your peers. I'll be diving into many of these this Wednesday, on a free live webinar with Brandon Redlinger on The Forge. Grab your seat: https://lnkd.in/gaCi5Dfv

Some of the brightest, most successful startups have come out of Israel: from AppsFlyer to Gong, and from Wix to Wiz. Part of that success, along with incredible product innovation, comes down to clever, cheeky, standout branding. From incredible in-house creative teams to brilliant agencies like Atreo. Imagine you could learn from ALL these companies, agencies, and leading Israeli VCs, in just ONE day? Well, now you can. #SHOW2025 The Brand Tech Summit, is almost sold out for the in-person conference in Tel Aviv, but you can join the virtual live stream from anywhere in the world! Use promo code SHOW15 to claim your discount. Grab your seat for this thinktank of brilliance, including my talk, Punch Above Your Weight: How To Make Your Company Appear Bigger, here: https://show-summit.com/

When the coolest kids in class hook up 🤯

Stay weird, Austin, you're doing great! :-) Another great revenue executive dinner with 6sense and my evangelical partner in crime, Ami Arad. We had a blast showcasing Gong's latest AI Agents and how they work seamlessly with 6sense signals to help revenue teams create more sales opportunities. I even had time to check out the Museum of the Weird before dinner and it lived up to its name :-)

Only the stage lighting has the blues at Pavilion CMO Summit in Atlanta! Had a blast sharing the stage with Sam Jacobs talking about Courageous Marketing, punching above your weight, and building a courageous team, in front of a sold-out audience of 200+ marketing leaders. Thank you, Pavilion and Atlanta, for the warm welcome!

Courageous Marketing has been ranking #1 Best Seller for more than 3 weeks! Audiobook coming soon. Kindle, paperback, and hardcover editions available now: https://lnkd.in/guTEbiE2

COMING SOON...

Gong just announced 14 AI Agents for revenue teams. I just shared 3 of my favorites with 500+ revenue leaders at the Emblaze Revenue Summit in Denver: 1. Our customers expect everyone in our org to have full context of their needs, account history, and issues they’ve been facing. Being honest, how many of us can claim that our team provides that experience? Now there's an AI Agent that solves that problem. Introducing: AI Briefer. It uses structured templates to standardize and streamline how account, deal, and contact knowledge is shared. It reads through hundreds of emails and call transcripts associated with the account when an SDR hands it over to an AE or once the deal closes and moves over to a CSM. It saves your team a huge amount of time that would have gone into researching the account and briefing each other. Most importantly, it instantly elevates the customer experience. If you’re an executive jumping in to save a deal, you can ask Gong to instantly brief you on everything you need to know, without asking your team to scramble. Think about the implications of doing this at scale, for every deal. 2. Remember when sellers left themselves deal reminders on post-it notes? Get back to John, send Shelly the proposal? 25 years ago that evolved into reps posting those same notes into their CRM. A little bit easier, for sure. But isn’t it time we evolve and free our sellers to do deeper, more meaningful work, while AI takes care of the drudgery? Now there’s an AI Agent that does that. Introducing Gong’s AI Tasker. It suggests AI-generated to-dos so your team can focus on high-impact activities and next best actions. It guides sellers through every step in the sales cycle from pipeline generation to closed-won and beyond. For example, post-meeting, it creates a to-do item to send a follow-up email to a prospect. But it doesn't stop with a nudge. It also generates the email for you. So, with the prospect engaged in a snap, our seller can focus on other opportunities and new pipeline. 3. Training, onboarding, and coaching reps has always been hugely time-consuming. Whether you ride along with them, test them on call scripts, or let them burn through live leads until they get their act together. Then came the LMS systems and manual call reviews. More recently, we created AI-powered call scoring to allow sales manager to focus on coaching instead of manually scoring calls. But soon, all this will be replaced by Gong’s AI Trainer. Gong’s AI Trainer Agent creates realistic role-play scenarios that help reps master conversation techniques for training and coaching. Instead of burning through live leads, sellers now get a personalized AI coach, who’s been trained on your team’s customer conversations, and can simulate buyer objections, buying processes, and different buyer personas, all tailored to your team's needs. How’s that for a revolution in how your leaders spend their time and how quickly your sellers become experts?

I sold thousands of books this past week, launching it in multiple cities to rave reviews. It felt FANTASTIC. But none of that came close to spending Sunday morning with my kid in a giant ball pit. BEST. DAY. EVER. PS, if you haven't grabbed your copy of Courageous Marketing, now is the perfect time: https://lnkd.in/guTEbiE2

Thank you to my wonderful GTMfund crew who came out and supported my book launch at Pavilion CMO Summit in Atlanta! Y'all are the best! 💗