Udi Ledergor 🏳‍🌈

Gong

Chief Evangelist

Chief Marketing Officer

Vice President of Marketing

Paramark.com

- Marketing leaders use Paramark to get more confident about how to spend their marketing dollars.
- Paramark predicts and measures the impact of every marketing investment — paid and owned, brand and performance, online and offline.
- Their machine-learning based approach uncovers the true incrementality of marketing to show you what truly works.

Advisor

CreativeX

Board Member

Theator

Expedition Growth Capital

Operating Advisor

QuotaSignal

Investor

Pavilion

Ambassador

Anjuna Security

Mutiny

ICON - Israel Collaboration Network

Limited Partner at ICON Continuity Fund

I'm the Chief Evangelist at Gong, where I helped define and dominate the revenue intelligence category, taking the company from zero to hundreds of millions in revenue and achieving a multi-billion-dollar valuation. 

A five-time marketing leader at B2B startups, I'm known for my bold, human-centric approach to branding and storytelling.

A bestselling author, speaker, mentor, angel investor, and board member, I am also a passionate advocate for startups, storytelling, and creating unforgettable brand experiences. 

When I'm not building brands, I enjoy whisky, music, and social activism. I live in San Francisco with my husband, Guy, our three children—Tom, Noa, and Adam—and our menagerie of pets, including a cat, a bearded dragon, and a chameleon.

I’ve never had the courage to do this before.

Will it cheapen my brand?

What does it say about my value?

But then my book marketing team reminded me of something important:

I didn’t write a book to make money.

I wrote it to stop great marketers from playing it safe.

To inspire them to take the boring out of B2B.

So here it is:

The first ever Black Friday sale on Courageous Marketing.

$1.99 on Kindle and $9.99 for the Paperback so you can destroy it with highlights and bookmarks.

This has never happened before and will only last a few short days.

You’re 2 clicks away from becoming a courageous marketer.

Get yours now: https://lnkd.in/gUt_9qPG

Chief Evangelist & Former CMO at Gong | Bestselling Author of Courageous Marketing

Why didn't you tell me I use my hands so much while talking?!

Had a blast talking Courageous Marketing with Drew Neisser at CMO Huddles and signing so many copies of my book!

Stay tuned for a special opportunity to get your copy next week!

"Do more with less!" they said.

I call 🐂 💩 

Let me take you back to high-school chemistry:
The law of conservation of mass states that mass cannot be created or destroyed in a closed system; it can only be transformed from one form to another. 

Now, back to marketing:
Rather than attempting a fool's errand of "doing more with less" (a physical impossibility,) how about doing FEWER things BETTER?

Last week I shared the stage with Drew Neisser at the CMO Super Huddle in Palo Alto, where 100 CMOs gathered to figure out how to use the new tools at our disposal (*cough* AI *cough*) to do better.

I shared my experiences with creative approaches to hiring for potential over experience and making the most of your media budget by experimenting with regional media to create an outsized effect (this works in print, out-of-home, radio, and TV, among other mediums; yes, even our Super Bowl commercials were regional but don't tell anyone!)

Loved reconnecting with folks like Carilu Dietrich (thanks for the photo!), Heidi Bullock, Guy Yalif, and Jon Miller. 

Dive into dozens of my courageous experiments here: https://lnkd.in/guTEbiE2

Chief Evangelist & former CMO at Gong, Bestselling Author, Board Member, Advisor, Investor

This is not a drill.

Courageous Marketing book copies are flying off the shelf (Amazon warehouses have shelves, right? 🤔)

$1.99 on Kindle and $9.99 for the Paperback so you can destroy it with highlights and bookmarks.

This Black Friday deal will end on Monday.

Uplevel your courage and become the GTM star you were meant to be.

Get yours now: https://lnkd.in/gUt_9qPG

AE @ Gong | Closed Won 🦙 | 7x President’s Club

Gong's AI Builder went GA last week. And it's absolutely insane.

I was lucky enough to have 5 customers Beta this in Q3.

They're saving 10, 20, 30+ hours per week.

Here's what makes it different.

It turns what your top performers are ALREADY doing in the field into repeatable content the rest of your org can use.

Battle cards. Scripts. Case studies. Objection handling guides. Engagement flows.

All built directly from your Gong data and revenue graph.

AI is only powerful as the dataset that underpins it.

What will you build?

Feeling extremely thankful today for the thousands of readers of Courageous Marketing in the wild.

Here are a few fun examples.

Where are you reading your copy?
Share a photo of you reading it in the comments.

PS, Black Friday deal ends on Monday.
Find your courage now: https://lnkd.in/gUt_9qPG

Courageous Marketing in the Wild

Our cat clearly has exquisite literary taste.

The ROI of gray hair:

Selling is not just about exchanging information.
It's about building rapport and credibility.

I remember going into a sales meeting in Japan 20 years ago and felt like I wasn't taken seriously, even though I knew my product in and out.
"They don't trust you yet because you look too young," whispered my local distributor.

Today I use that rapidly-changing gray hair to my advantage in executive alignment meetings.

I sat down with Joshua Ritchie and Jason Lankow to talk about what it actually takes to build a winning brand in a world where everyone looks, sounds, and markets the same.

We cover:

- How to craft a sharp, differentiated POV, and a personality that doesn’t blend in.
- Having the guts to take calculated risks that lead to outsized returns.
- Building a marketing culture where experimentation isn’t just allowed—it’s expected.
- We get brutally practical about how to stop shipping beige content, why the CEO (not marketing) actually owns brand, and how psychological safety unlocks the creative risks that move pipeline.

As well as:

- Why “best practices” guarantee mediocrity—and what courageous bets look like instead.
- How to punch above your weight at tentpole events without buying the $500K booth.
- The 3-part brand-promise test (and how most companies break it in customer support).
- How to interview your CEO and Sales for risk tolerance before you take the job.
- Using AI to kill drudgery, not taste—so your POV stays unmistakably human.
And a lot more.

Links to listen/watch are in the comments.

Don't say I didn't tell you.

Don't say you weren't warned.

Don't say you were surprised.

Don't wish you woulda, shoulda, coulda.

Black Friday / Cyber Monday deal on Courageous Marketing ends... today.

Grab your copy now: https://lnkd.in/gUt_9qPG

This is the sign you've been waiting for. 

If you've ever enjoyed a book by bestselling authors Daniel Pink, Robert Cialdini, or Nir Eyal, you'll love their praise for Courageous Marketing. 

Black Friday deal ends on Monday:
https://lnkd.in/gUt_9qPG

Black Friday sales of Courageous Marketing are looking sweet! 

Keep 'em comin'! 

Not too late to get your copy: https://lnkd.in/gUt_9qPG

ICYMI 🚨 we just dropped the State of Revenue AI 2026 report – and it’s packing heat! 🔥 

Inside you'll find:

✔️ How 3,000+ revenue leaders performed in 2025
✔️ How teams will ignite growth in 2026
✔️ What sets the top 5% of AI implementations apart
✔️ Fresh Gong Labs data on 7.1M opportunities

Go check it out: https://lnkd.in/gMFwstda

CEO and Co-Founder at Gong.io

EXCITING NEWS today: Gong is acquiring RightBound — and this one is a game-changer.

Why? Because building an autonomous revenue system requires the most complete and accurate data set in the world. Bad data = bad AI.

Today, we’re taking a huge leap forward.

The incredible RightBound team has deep expertise in aggregating third-party data about companies, accounts, contacts, intent signals, and more. Bringing this talent and capability into Gong will massively enrich the Gong Revenue Graph-- the foundation of our Revenue AI OS.

Until now, the Gong Revenue Graph has combined structured data from systems like CRM with rich unstructured data from conversations: email, voice, video, meetings, and more. A few weeks ago, we added the ability to pull data from the public internet: websites, earnings calls, news, hires, and more.

With RightBound, we’ll now be adding deep third-party intelligence:
- Accounts
- Contacts
- Intent
- Firmographics & digital signals

This means Gong’s AI will be able to understand who to reach out to, how to reach them, and when to engage, unlocking smarter decisions and more powerful agentic workflows.
This is a big step toward true autonomy.

And there's second big win:
We’re building the AI cockpit for sellers: one place where reps can take action with full context. With RightBound, third-party account and contact intelligence will live directly inside Gong, so sellers can have everything they need without jumping across tools.

Huge welcome to the RightBound team — we’re thrilled to have you with us.

The future of Revenue AI just got richer, smarter, and a whole lot more exciting.

To infinity and beyond! 🚀 

LINK: https://lnkd.in/eNiWHujP

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