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Most people are fighting for crumbs in marketing. They’re chasing the 3% of the market that’s ready to buy right now. But here’s the truth: 97% of your future customers aren’t ready to buy today. That doesn’t mean they’re lost. It means they need nurturing. Think of your marketing like planting seeds. A strong marketing ecosystem: → Keeps you in their feed consistently. → Engages them across multiple channels. → Offers valuable content that builds trust over time. This isn’t passive waiting. It’s strategic engagement. So when they’re ready to buy, you’re not just an option—you’re the first choice. But here’s the catch: → Just because they’re warm doesn’t mean they’ll hand you the sale. → You still need to sell. → You still need to close. Nurturing gets you their attention. Your skills close the deal. Build for the 97%. Stay present. And never forget to seal the deal when the moment arrives. — ♻️ Share this post with others if you found it valuable! 👉 Follow Eric Otten, MS and stay up to date on online marketing, SaaS, and AI.

When I need a product marketing template, there's one person I turn to first: Jason Oakley I swear, he has a template for everything. And I'm convinced it's the thing that makes him so productive 😉 That's why I couldn't wait to get my hands on his newest product, PMM Jetpack. The PMM Jetpack is a premium library of Examples, Templates, and Playbooks created specifically for Founding and Solo PMMs. It even includes some of my favorite resources from our Ready for Launch course (like this Launch Plan, which I use for every launch I lead). Join before midnight and grab 50%. P.S. If you're a PMM Camp member, Jason and I have something special cooking up for you too → I'll drop details in the community today

Marketing ≠ Sales Again, I repeat: Marketing ≠ Sales So many people use marketing and sales interchangeably but that’s just not the case. Do you agree or disagree?

90% of marketing efforts fail to deliver on their promises. Curious how the other 10% succeed? Let me introduce a powerful approach: The Performance Promise Framework. This model emphasizes the alignment of promises with actual performance, ensuring trust and credibility with your audience. A) Understanding Promises: ➔ Brand Promise: Defines what customers can expect from your product or service, answering “What do we stand for?” ➔ Customer Commitment: Articulates the dedication to delivering value, reflecting the relationship you build with your audience. ➔ Value Proposition: Communicates the unique benefits your offering provides, answering “Why should they choose us?” B) Enhancing Performance: ➔ Operational Excellence: Focuses on optimizing processes and resources to fulfill customer expectations efficiently. ➔ Continuous Improvement: Encourages regular assessment and enhancement of services and products to meet changing market demands. ➔ Customer Feedback Loop: Utilizes insights from customers to refine offerings and improve satisfaction continuously. C) Measuring Success: ➔ Key Performance Indicators (KPIs): Establishes metrics to track promise fulfillment and overall performance effectiveness. ➔ Customer Satisfaction Surveys: Gathers feedback on experiences to gauge the success of your marketing efforts. ➔ Brand Reputation Metrics: Monitors public perception to assess alignment between promises and delivery. This framework empowers marketers to: 1. Clearly define their brand promises. 2. Align operational performance with customer expectations. 3. Measure success through relevant metrics. Remember, successful marketing thrives on the integrity of promises and performance. Are your marketing promises truly aligned with your performance?

Some of the upcoming podcast guests 🔥 - Seth Godin, marketing legend - Raaz Herzberg, CMO/VP of Product Strategy at Wiz - Tobias Lütke, CEO/co-founder of Shopify - Susan Cain, author of Quiet - Nan Yu, Head of Product at Linear - Amjad Masad, CEO/co-founder of Replit - Asha Sharma, Head of product for Microsoft's AI Platform - Drew Houston, CEO/co-founder of Dropbox - Elena Verna, growth 🐐 - Eilon Reshef, CPO/co-founder of Gong - Jen Abel, B2B sales advisor - Farhan Thawar, Head of Eng at Shopify - Graham Weaver, Stanford GSB writing professor - and a few more surprises

How long does it take you to make your money back from your marketing? It could be less than 20 days. The secret to fast ROI: focus on short-form videos & live webinars. Here's my breakdown of marketing payback periods! ⏱️📈

Marketing management is a strange job. You’re involved in everything – branding, social media planning, creative briefs, events, brainstorming sessions, performance analysis, public relations, on-ground activations – but at the end of the day, it’s hard to say, “I made this.” You’re not designing the visuals. You’re not writing the copy. You’re not running the ads. Your work is everywhere, yet it’s often invisible. Your impact isn’t in what you directly create – it’s in what you make possible. And that matters more than you think. So, to all the marketing managers out there: the glue holding the chaos together, the invisible force driving results, and the ones making it all happen – your work matters.

The solution to the decline of inbound & outbound as effective channels? My money's on ecosystem marketing. I believe that companies that win on marketing in the next couple years will be the the companies that make the best use of their ecosystem—whether influencers, partners, customers, experts, service providers, etc. If you’re in an industry where partners have credibility and reach with your audience—and if these partners can benefit from working with you too—don’t sleep on investing energy into this growth engine. I chatted with Peter Conforti about ecosystem marketing, my approach to content, and more in the Good Content podcast.

Enter Marko: The AI Agent for Content Marketing Problem: Ideating, creating, and optimizing product ads is HARD. You need to create many variations, all brand consistent, without spending thousands on photo and video shoots. Existing content automation tools like Typeface focus primarily on text. With images, the results look shoddy at best. And most image-focused tools like CreatorKit use only basic background removal and inpainting. That's where NEX Marko comes in. Marko is a System of Agents that connects to your brand's MEDIA data: images, videos, brand guidelines, and audiences -- and uses that context to create tailored ad content : from images, to videos, to copy and more. Think of Marko as your Content Marketing Intern: You'll be able to ask it to generate an ad campaign; or multiple variations based on customer data; and it will go and take the necessary steps to create them for you. Just come back after a few minutes! Thanks to our diffusion model innovations, Marko is able to render high-quality product photography — at lower cost than real photoshoots, but higher quality than basic inpainting approaches. Marko is model agnostic and pulls from image & video tools as it sees fit. We've partnered with brands from skincare to food & beverages who have been using Marko and we're looking to partner with YOU to explore how Marko can supercharge your growth. Sign up for a demo today at nex.art !

Organic content doesn’t work. Not if you expect results in weeks. I talk to founders every day who doubt content marketing. And honestly? I don’t blame them. Because I was the same way. And the irony? ↳ I help people grow on LinkedIn. ↳ But I didn’t learn this in school. ↳ And I definitely didn’t take a course. I learned by posting. ⇒ By failing ⇒ By testing. ⇒ By adapting. ⇒ By showing up when nobody cared. And in my first two months on this platform in 2024... Reality hit me hard….. I knew nothing about content. ↳ My posts got 1-3 likes.(4 if I was lucky) ↳ I had to do cold outreach = (as an introvert, it was hell). ↳ People rejected my offers (for months) ↳ People ignored my messages. But I kept going. Because I knew the truth: Every journey sucks in the beginning. ⇒ Sales suck when you’re new. ⇒ The gym sucks when you’re weak. ⇒ Entrepreneurship sucks before it works. ⇒ Writing sucks when nobody reads your words. ⇒ Speaking sucks when you have no confidence. ⇒ Dating sucks when you don’t know what you’re doing. But there’s a bigger picture. And most people quit before they ever see it. Here’s what I’ve learned: Start before you’re ready. ↳ You’ll figure it out as you go. No one cares, until they do. ↳ Keep going until they notice. The magic happens when… ↳ You stop waiting for it. So don’t quit. Just take one more step.

Product Marketing ≠ "Marketing". Organizations (or people) either mix up the two. Or prioritize one over the other. 5 things to think about: [1] Both roles care about messaging and positioning. - PMMs craft the core narrative from deep product understanding. - Marketing amplifies the product story through compelling campaigns. [2] Marketing builds consistent brand presence across touchpoints. PMMs ensure the product story resonates at key decision moments. [3] Marketing analyzes broader market dynamics to create unique brand differentiation. PMMs conduct targeted competitive intelligence to identify favorable product positioning. [4] Marketing drives demand through high-impact campaigns. PMMs develop strategic narratives that showcase thought leadership. PMMs are adept at triangulating the prospect, problem, AND product to create compelling enablement materials. [5] Marketing focuses on lead generation, campaign engagement, and pipeline metrics. PMM sometimes shares some of those metrics too (e.g., leads) but also owns/influences product adoption, retention, and competitive win rates. Great marketing without strong PMM is a megaphone without a message. Strong PMM without marketing is like a signal without a broadcast. Credit: Aatir Abdul Rauf