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There is a line to tote with using humor in your Marketing. You can crack jokes, but you never want your brand to become a joke. So how do you avoid becoming a joke? A deep understanding of your customer’s pain points. This enables you to create relatable content. When you don’t understand what makes your customers click, you have to resort to chaotic attempts to capture attention. That’s how you become a joke.

This never made sense to me. Why does Sales get Sales training Sales process Commission (aka fat stacks) But marketing gets Yelled at.

If marketing agencies were brutally honest when selling you their services: "Brand awareness campaign" = Your target customers will know who you are, but they still won’t care. "Industry-leading" = Like everyone else, but louder. "Best practices" = We Googled what everyone else is doing. "ROI-focused" = We’ll take credit for anything that works, even if it wasn’t us. "Actionable recommendations" = Things you’ll never do. "Visionary leadership" = We have a lot of ideas, none of which are practical. This can’t be it... What else ya got?

Marketing ≠ Sales Again, I repeat: Marketing ≠ Sales So many people use marketing and sales interchangeably but that’s just not the case. Do you agree or disagree?

15 marketing tips that will help you to: → write copies that convert → build trust with your audience → attract new customers 1. like this post 2. leave a comment _________________ Repost ↓ for your audience ✌️

❌ Grammarly doesn't make you a professional writer. ❌ HubSpot doesn't make you a marketing expert. ❌ Canva doesn’t make you a graphic designer. These 'tools' are just 1 piece of the mastery puzzle. ✅ Expertise comes from continuous learning & experience.

The "Game Changer" Trap: My credit card has a PTSD from all these useless demos. Watch this "revolutionary solution": → Sexy marketing promise. → Credit card charged. → Product delivered. → Dreams shattered. The truth is:  Your customers aren't stupid. They remember broken promises. And they share their stories. The Real Story → The True Cost: - "Revolutionary AI" = Fancy demo that doesn't scale. - "Game-changing tech" = Marketing materials and promises. - "Market disruption" = Your budget disrupted. Why This Burns: 1. Customer Trust → Expectations vs delivery. → Disappointment spreads fast. → Recovery costs more than honesty. 2. Market Reality → Fancy demos don't solve problems. → Disappointed users tell stories. → Your reputation bleeds slowly. 3. The Real Price → Lost customer trust. → Damaged market reputation. → Future sales poisoned. Remember: That "game-changing" promise, It might change your game, too. When reality hits customers' credit cards. P.S. Stop selling dreams. Start delivering solutions! ♻️ Share if you're tired of fancy demos. ❤️ If you believe in honest marketing. 🔔 Follow for more marketing reality checks.

🤠 heading to my first SXSW this week, and hosting a brunch for brand marketing leaders! (if you don’t have an invite yet, DM me 😄) for anyone who hasn’t done this before… SXSW feels kind of overwhelming 😅 there’s a ton of opportunities to connect with creators and partners (including a couple that Beacons is hosting!), but here are a few 𝐜𝐫𝐞𝐚𝐭𝐨𝐫 𝐞𝐜𝐨𝐧𝐨𝐦𝐲 𝐦𝐮𝐬𝐭-𝐬𝐞𝐞𝐬 👇 👉 𝐂𝐫𝐞𝐚𝐭𝐨𝐫 𝐏𝐥𝐚𝐲𝐛𝐨𝐨𝐤: 𝐁𝐫𝐚𝐧𝐝 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬 (Mar 7, 11:30am): Colin Rosenblum + Samir Chaudry dive into how creators drive massive value for brands – we've seen firsthand how the right partnerships can transform a creator's business 👉 𝐌𝐚𝐬𝐭𝐞𝐫𝐢𝐧𝐠 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫𝐬𝐡𝐢𝐩 (Mar 7, 2:30pm): featuring popular food critic creator Keith Lee and Jennifer Quigley-Jones from Digital Voices – this session perfectly captures how creators are building business empires beyond content creation, which is exactly the entrepreneurial journey we're passionate about supporting at Beacons 👉 𝐁𝐚𝐥𝐚𝐧𝐜𝐢𝐧𝐠 𝐏𝐚𝐬𝐬𝐢𝐨𝐧 𝐚𝐧𝐝 𝐏𝐫𝐨𝐟𝐢𝐭 (Mar 7, 4pm): Twitch's Chief Monetization Officer Mike Minton + streamer Maya Higa discussing how streamers can monetize without sacrificing authenticity – this hits home for us since we're obsessed with helping creators build sustainable businesses 👉 𝐁𝐞𝐲𝐨𝐧𝐝 𝐭𝐡𝐞 𝐁𝐮𝐳𝐳: 𝐂𝐫𝐞𝐚𝐭𝐨𝐫 𝐄𝐜𝐨𝐧𝐨𝐦𝐲 𝐓𝐫𝐞𝐧𝐝𝐬 (Mar 9, 11:30am): data-driven strategies for the creator economy from Jasmine Enberg (EMARKETER) and Kaya Yurieff (The Information) – sounds like what we’re trying to do for creators with data and AI at Beacons 😄 𝐫𝐞𝐦𝐢𝐧𝐝𝐢𝐧𝐠 𝐦𝐲𝐬𝐞𝐥𝐟 𝐨𝐟 𝐭𝐡𝐞𝐬𝐞 𝐚𝐬 𝐚 𝐒𝐗𝐒𝐖 𝐟𝐢𝐫𝐬𝐭-𝐭𝐢𝐦𝐞𝐫: - don't overbook yourself (impossible to hit everything) - best conversations happen in line for coffee (also you get coffee 🙌) - make sure you get enough sleep (LOL) 𝐃𝐌 𝐦𝐞 𝐢𝐟 𝐲𝐨𝐮'𝐫𝐞 𝐚𝐫𝐨𝐮𝐧𝐝 𝐚𝐧𝐝 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐜𝐨𝐧𝐧𝐞𝐜𝐭! we’re hosting two events on Sunday, a breakfast for marketing leaders and a meetup for Asian creators - comment if you or someone you know is interested in coming 😄

Kaizer Chiefs Radio just went over 600 000 listeners - we are 2.5 months old! Massive plans for additional club content and marketing initiatives ahead. Great feedback so far on our playlist and the digital sound! Give it a listen. www.kaizerchiefsradio.com

You may recall about a year ago that I started training LinkedIn’s AI. Every time it posed a silly marketing question I “expertly” recommended a visit to the pub. So I’m delighted that the New York Times has now picked up on this series with its own approach.

I am going to destroy a marketing truism. There is no more funnel. There isn't even a flywheel. Instead, there is only... A pinball machine. The days of controlling the user journey are done. You have to meet your prospective customer where they are. And to do that, you might need to be... everywhere. Is this feasible? Not really. So you can try and do all these things OR you can focus on the Venn diagram is Where Your Customer Spends Time and What You Are Good At Creating. For me, that is relationship marketing and content. And tools like SparkToro and other sentiment and intent analysis platforms. Goodbye funnel. So long flywheel. People are playing pinball! 🖼️ = AI

The biggest opportunity for AI use in marketing is with the product marketing function, not content. Let me explain. 👇 1️⃣ Nearly all PMM teams are under-resourced. The NEED is high. Even here at Klue - we've got a PMM team of one right now - supporting two products, some major AI transformation in our product, positioning and messaging rework, lots of competitor activity to keep up with, pricing, packaging... it's... a lot. 🫣 2️⃣ PMMs are best used when driving GTM strategy. Defining our ICP, nailing our positioning and messaging, yet they're constantly bogged down with other work and asks for decks, one-pagers, enablement, etc. It needs to get done but it's often coming with huge trade-offs for more impactful work. 3️⃣ There's a huge amount of analysis, synthesis and content development within the PMM jobs to be done. Ripe for AI to support. 4️⃣ Supporting sales. Sales enablement is often through 1:many training. It's too generic to be effective. I think we need to stop TEACHING and start leveraging tech to deliver that enablement in a far more personalized, deal-specific way and at scale. This is what AI is built for. 💪 Okay so.... case made. Now what? My thinking is to approach the function by mapping all of the jobs to be done, and then creating a roadmap to tool up those use-cases one by one. So each major job to be done gets mapped to the best AI approach - an autonomous agent, a co-pilot or custom GPT, or other AI tooling. I used a tool built by the folks at SmarterX built to help with this exact JTBD mapping. You can check it out here --> smarterx[dot]ai/jobsgpt Here is our current roadmap for using AI to support the PMM function: 🧠 Persona GPTs: Using Projects in ChatGPT to build unique persona GPTs 🧠 Product Launch GPT: Taking the consistent frameworks we use for product launches and creating a GPT that can spit a V1 version of messaging. (DM me if you're interested to see what we build! I'm happy to share) 🧠 Agentic support for competitive intelligence and win-loss - No surprise here, we're already using Klue to auto-generate battlecards, provide competitive deal support at scale and win-loss analysis. 🧠 Analyzing crm data to to identify patterns and update our ICP … honestly not sure how to tackle this yet! Help. 🧠 Content reformatting - Turning messaging and launch copy into internal enablement decks to support launches. I don’t think any of this is perfect so by all means please lmk if you have better ideas or thoughts on how we could improve!

Trying to grow your start-up? Don’t overlook LinkedIn B2B marketing! Start-ups can scale faster by using LinkedIn B2B and digital marketing strategies. Here's why it works: 1️⃣ Target decision-makers directly – LinkedIn’s advanced filters help you reach key people in the companies you want to work with. 2️⃣ Build trust with content – Share industry insights, client wins, and expert opinions to attract the right audience. 3️⃣ Generate qualified leads – Use tools like Sales Navigator and lead gen forms to bring in real opportunities. For B2B start-ups, LinkedIn isn’t optional—it’s essential. What’s your biggest win from LinkedIn marketing? Drop it in the comments!