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Google Trends is a free online tool provided by Google that allows users to explore and analyze the popularity and search volume of specific keywords or topics over time.
It provides valuable insights into the interest and search trends of users, helping individuals and businesses understand the popularity and relevance of certain topics, identify emerging trends, and make informed decisions based on real-time data.
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After you're done reading these, make sure to also check our Best LinkedIn posts about Mental Health and Best LinkedIn posts about Job Application.
Shikha Thakkar
@shikhathakkarHere are a few places where you can search for new content ideas: - Competitor Websites - Quora & Reddit - Google Trends Or you can just ChatGPT it like the rest of us on the internet these days! XD #contentbyshikha #chatgpt #content #contentmarketing #contentcreation #contentcreators
Dharmesh Shah
@dharmeshEver wonder how popular a particular new trend is? I do, all the time. One tool to figure out how popular it is is to look at Google Trends. Another lesser known tactic is to look at the number of domains registered with that particular keyword in the domain name. I do that all the time, so I added the feature to ChatSpot.ai. For example, here's how many domains there are that contain "chatgpt". #chatspot #chatgpt #SmartCRM
Patrick R.
@patrick-s-riceYour stomach dropped when you saw traffic plummeting. There's no worse feeling in the world. Why did traffic drop? ✅ Tracking Are you suffering from real traffic loss to all pages or only a handful? What about devices, countries, and channels? 👉 Verify Google Analytics and Search Console are configured correctly 👉 Check which pages, channels, and devices were affected with Google Analytics 👉 Use Google Tag Assistant to verify your pages are tracking correctly Have you done any recent website development work? 👇 ✅ Changes To The Website This is the big one. If you've made several changes, you will need to do time-based tests to see which one may be the culprit. 👉 Are only the pages you worked on decreasing or is it site-wide? 👉 Check rankings for different page types, queries and areas of the website. 👉 Compare the pages before and after you made changes. Compare 2 - 6 weeks before and after the change. If you identify a drop in rankings, build a hypothesis on why they decreased. Check technical, content and link issues. You may have to roll back changes. ✅ Seasonal Pattern It may be as simple as a change in search demand. 👉 Compare traffic YoY for similarities 👉 Use Google Trends to check if previous traffic was trending 👉 Use Google Keyword Planner to see search volume over time If it’s not the changes you made, it may be Google 👇 ✅ Search Results Change There may be a change in the actual search results. There could be new snippets, product listings, or a search intent change. Check CTR vs. Impressions over time. You want to look for similar impressions but lower CTR over the period of your decline. Google may have changed the search results. 👉 Check Google Search Console for CTR vs. Impressions over time 👉 Check competitor’s search traffic to see if they’re decreasing too or increasing while you’re decreasing. Lastly, the one no one wants to talk about… ✅ Google Penalty Nobody wants to hear this, but you may be using outdated SEO tactics that are doing you more harm than good. Spam backlinks and unhelpful content may be holding you back. 👉 Check manual penalties on Google Search Console under “Manual Actions.” 👉 Cross reference Google updates to see if they correlate with your traffic drop. 👉 Audit backlinks and content. Replace with good links and content. If your website traffic has dropped unexpectedly and you need a second pair of eyes... reach out to me or comment your website and I am happy to take a look. - PS. What do you look for when diagnosing traffic drops? #seo #technicalseo #linkbuilding
Raphael Allstadt
@allstadttl;dv just got featured on 9GAG 🥳 Will it drive any short-term business results? Quite hard to attribute. People tend to google instead of clicking on the famous Link-in-Bio. Looking at brand searches on Google Trends, we're head-to-head with a bn dollar competitor in Organic Search (screenshot in comments) What a nice way to close the year for our tiny, but mighty (!!!) Marketing team. Small teams for the win! You rock Tomas Budin Sophie Jackson and Ian Evans #marketing #search #social #instagram #tldv #meetings
Taylor Scher
@taylorjosephscherSEO doesn’t have to be a pay-to-play strategy. Here are 13 FREE tools that can help with your SEO efforts: - Google Keyword Planner (Keyword research) - Google Search Console (Essential SEO tool) - Keywords Everywhere (Keyword research) - AlsoAsked (PAA visualizer) - Google Trends (trending searches - great for link building) - RankMath (SEO plugin for Wordpress) - TechnicalSEO (All-around SEO toolset) - HARO (Link building) - SEO Minion (Extension for on-page insights) - Google Alerts (Track online mentions) - Keyword Insights (Keyword clustering tool) - Screaming Frog (website audits) - Keyworddit (Keyword data from Reddit)
Jeff Su
@jsu05Before heading into your next #interview, take 10 minutes to do this: 1️⃣ Go on Google search and type in, “related:[company]” (without quotation marks) This will return a list of competitors for the company you’re interviewing with 2️⃣ Go on Google Trends and compare your target company with 3-4 competitors Does search interest = hard data you can use? Unfortunately not. But does the comparison show you’ve done research and enable you to ask smart questions during the interview? Of course! If you’re interviewing at Trello: “I was looking at user trends for project management software and it seems Trello has been leading the pack vs. our friends over at asana, monday[dot]com, and basecamp. What’s the key contributor to our success?” #interviewtips #jobsearchadvice
Jamie Indigo
@jamie-indigoGoogle Trends has a new website! Check it out, it's super cool https://trends.google.com/
Mathieu Stark
@mathieustarkI tried searching these terms on Google Trends: - Snowflake Database - Snowflake Data Warehouse - Snowflake Marketplace People are definitely interested. — #datawarehouse #businessintelligence #data #snowflake #datacloud
Traditional SEO Terms [Basic] ─Keyword Density ─Google Trends ─Page Indexing ─Backlinks ─Content-Length ─Meta Tags Best #SEO Terms [Now] -Keyword silence -Keyword Planner YOY -Passage Indexing -Google EEAT -Programmatic SEO -Search Intent - Pyramid Site Structure
Bhaswat Agarwal
@bhaswat-agarwal-24a03715Startups, TAM, Valuation, Equity, Revenue, etc. are being discussed in average Indian households at the dinner table today. Is it the ‘Shark Tank India’ Effect? Despite the infamous entertainment quotient of the show, it wouldn't be wrong to give it credit for bringing financial awareness among many. Google trends show that people are searching more about startups and founders since the first season was aired. The average search volume of these terms has increased in the last year, and this is what we need. No matter how much you comment on Shark Tank India or its Sharks, this show is bringing a change for good. Startups are growing like never before after they showed up. Almost all of them have witnessed 3x-4x growth in their revenue. Their distribution has almost doubled or tripled. Many started doing international business in Dubai, Australia, and Kuwait (to name a few). Season 2 also brought us brilliant startups, growing in different parts of the country. Millions of people now know about Flatheads. And that's a positive impact in some way or another. Numbers don’t lie. And these numbers definitely do not! So to everyone who is innovating, creating an impact on society, and bringing results - more power to you! Source: Google Trends #sharktankindia #startups #founders
Andrew Holland
@andrew-holland-seoThe 4 Core Benefits of SEO (that most ignore). When deciding if SEO is right for your business, it's important that you weigh up the core benefits. At worst, people refer to SEO as 'free ads'. At best, people talk about 'free traffic'. There's a lot more going on. Here are 4 core benefits. 1. Increased Mental Availability Mental availability is described as the likelihood of a brand being noticed, recognised or thought of in buying situations. This is what happens when you attract relevant traffic to relevant content. Your content gets clicks as a search engine user educates themselves about the problem you solve. 2. Increased Physical Availability Physical availability describes how easily or conveniently the product or service is available in a buying situation. For example, the customer searches for you, but your site doesn't load properly. Or the prospect does a search for a high purchase intent keyword, and you don't show up. Google call this the evaluation phase of search, and being on page 1 for buyer terms makes it convenient to choose your business. This is where PPC can be effective because it offers convenience to the searcher. 3. Increased Share of Search. I break share of search into 2 areas. Share of search interest and share of available search volume. You can get this by compiling a list of your competitor. And using Google trends (search interest) to add up the combined data, you can work out % of your share of total search interest. You can use tools such as Semrush and Ahrefs to do the same and gain share of the estimated search volume. This shows you a few different things, but interest indicates overall marketing performance, and volume indicates your share of non-brand traffic. This is a great way to assess SEO performance. 4. Reduced Cost Per Lead The final core benefit is reduced cost per lead. If your SEO works well and you increase your mental and physical availability. There is a high likelihood that your PPC costs will come down. And while this can take some time to do, it can be a game changer. If you're spending £25,000 a month on PPC, that cost WILL rise most years. As such, winning the SEO game can protect you from future ad rises and allow you to turn off some ads where you rank organically. Many other benefits to SEO don't get talked about, such as improved customer experience from having a fast-loading site. But these 4 core benefits can be used to justify SEO spend. SEO is a channel, one that plenty of businesses are winning. It's up to you if you invest in the channel of organic search. But if you don't invest, at least have a solid reason why you aren't. #seo
Bill Gaule
@billgaule8 underused (but amazing) content tools & hacks Boost your content performance with the following: 1) Google Search Console This is valuable data straight from Google specific to your site. - Find ‘content refresh’ opportunities. (Check last 6 months vs previous) - See 'quick win' keywords (position 5-20) - Find high intent keywords with Regex 2) Keywords Everywhere Amazing chrome extension that will change how you do keyword research. - Understand the SERP - DA’s, keyword search history etc - Find related keywords, questions, long-tail etc - Quickly see search volumes for all keywords & CPC data 3) Authored up This is a newer tool for me - it helps massively how you write LinkedIn posts. - See a preview of your post in different devices - Check out how ‘readable’ your content is - Save drafts to return to later 4) Also Asked Get the questions from the People also asked box in Google. - Understand the user search intent inside out - Get more sub-topic content ideas - Structure your blog content with better H2s 5) Google Trends Get a big picture of what people are searching for - Find real-time trends in your industry - Use the data to create ‘link-worthy’ content - Go granula. Find trends by country, city etc 6) Google search operators for user-generated content sites Get specific search results from sites like Reddit, Quora etc. For example: site:https://www.reddit. com/ nutrition "how to" - Uncover topics & questions not picked up by bigger tools - Get real-time topics to jump ahead of your competition - Find the most popular topics in your niche 7) Frase Create content that’s SEO optimised & better than other search results. - Understand the search intent - Get H2’s (and ideas) from your competitors - Use AI to help with the content writing process 8) Notion An all in 1 workspace to make content ideation & planning simple. - Use the default content calendar to plan your content - Visually see the ideas & progress of each content piece - Easily capture, document & label different ideas What would you add? #SEO #ContentMarketing #Content #ContentTools
Chris Strom 🤘
@cgstromWhen I first started ClearPivot, I developed websites in WordPress. However, I now believe that WordPress is a severe liability that most companies should avoid. “But Chris!” you might say, “Isn’t WordPress the ‘industry standard’ for websites? Doesn’t everybody use it?” A lot of companies use it indeed, but it doesn’t mean they should. I’ve seen first-hand many severe problems that arise from companies running WordPress websites. Here are some of the problems: ➡️ IT’S A “FRANKENSYSTEM” The core WordPress software has very limited functionality. Most sites will typically install lots of third-party plugins to enable common website functionality, such as forms, URL redirects, caching, and tag management. So the WordPress installation very quickly grows into a “frankensystem” running code from all sorts of companies and authors. This leads to the next big pitfall of WordPress… ➡️ HACKS As an open-source platform, security on WordPress is entirely up to you. Every single plugin on your WordPress site, as well as the core WordPress software itself, is a potential security vulnerability. As a result, I’ve seen many, many WordPress sites get hacked over the years. I even saw one website get hacked twice. In the second hack, the security vulnerability was a SLIDESHOW plugin. ➡️ BAD PLUGIN UPGRADES So you need to keep your plugins upgraded and up to date to reduce your risk of hacks and security breaches. But sometimes the plugin updates themselves bring problems! Earlier this year, one of our clients had a bad plugin upgrade that caused severe problems with the website’s visual layout. It took 10 hours of time to undo the damage. ➡️ SHRINKING PHP TALENT POOL WordPress runs on a programming language called PHP. Unfortunately, interest in PHP has dropped severely: almost 80% over the past 18 years according to Google Trends. Most developer nowadays focus on languages like Javascript and Python rather than PHP. This will lead to a shrinking talent pool of people with the skills to develop on WordPress. ➡️ TASKS TAKE SIGNIFICANTLY LONGER The “frankensystem” setup of most WordPress sites cause common tasks to take significantly longer than they would otherwise. For instance, one of our clients used WordPress with Gravity Forms for website forms, and used HubSpot as their CRM. So for every form we would set up on their website, we would need to do the following: 1️⃣ Build a Gravity form 2️⃣ Build a HubSpot form to match the Gravity form 3️⃣ Create a “feed” in the Gravity Form-HubSpot plugin and map all the fields between both forms to each other So what should have just been a 1-step process became 3 steps instead. So clearly WordPress has a lot of issues. So what do we recommend instead? Simple: we advocate for moving your website to HubSpot CMS. I’m out of room in this post to talk about the advantages of HubSpot CMS, so I’ll follow this up with a “round two” post on that subject in the near future. #wordpress #hubspotcms
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