Best Linkedin posts about Search Engine Marketing

Excited to be Featured alongside Casey Hasten, on LinkedIn News! Check out the Video Spotlight for the "Job Search Marketing Funnel" Apply Apply Apply... Black Hole... 😞 𝗪𝗵𝗲𝗿𝗲 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗳𝘂𝗻𝗻𝗲𝗹? If you look at a diagram of a marketing funnel the first step is awareness. Here are the steps in order: Awareness Interest Decision Action People need to know you exist before they can move forward. For job seekers this is no different. The candidate who is most visible will most likely win. You might not even be the most qualified candidate but if you are seen the most, in a positive light, you will win. Think about it, does McDonalds really have the best burger...? 🍔 I don't think so but they have managed to do one thing extremely well, market. There are different ways to market your job search too. Inbound Marketing Outbound Marketing Digital Marketing Content Marketing Search Engine Marketing Social Media Marketing Network Marketing Etc. In total there are over 41 different ways to market in todays world. So let's think about it for a second... The number 1 job search problem is visibility... Then how much time are you spending learning the different ways to market your search & get seen...? +𝐅𝐨𝐥𝐥𝐨𝐰 & 𝑹𝑰𝑵𝑮🔔 to get notified of NEW content. #whoyaknow​ #careers​ #digitalmarketing

No one buys from someone they don’t know. Even when they’re massively known. That’s what Airbnb, Adidas, and ASOS all realized. Major brands have started to come out and say that investing heavily on performance marketing has hurt their brand over the long term. Basically, they left money on the table. Because their cost for acquiring new clients went way up (thank you hyper-focus on shiny social platforms!).  So they kept investing more and more, distributing display and OOO ads that didn’t connect on a deeper level with their customers. Worst! Cost keeps on rising just to reach the same amount of people and get the same results (no increase in revenue and a thinner margin). And that's especially true if the creative you’re distributing is dooh-dooh. Because if it is, you don’t make a connection, people don’t remember you, they definitely don’t like you, and they absolutely don’t buy from you. Still don’t believe me? Here are some quotes, in no particular order, from Airbnb’s top guys: “In 2019, before the pandemic, we shifted our marketing strategy to be more brand-driven and even less dependent on search engine marketing,” Dave Stephenson, CFO “Airbnb now looks at the role of marketing as one of ‘education’, not ‘to buy customers’, Brian Chesky, CEO. “90% of traffic to the brand’s digital platform is either unpaid or direct. Traffic levels remain similar to 2019, despite the business having cut overall marketing spend by 50%" M. Chesky, once again. So, are you still going to invest all your marketing budget in performance marketing next year? Or are you going to find that balance with brand-building? #shftyourbrand

People are often confused with SEO and SEM. Although, both sounds similar, the two strategies have different approaches. 🤓 It's crucial to know the difference between these two to determine which one is best-suited for your brand. The thing about Search Engine Optimization and Search Engine Marketing is that they are related but not actually the same. 👉👉SEO is an organic strategy, while SEM is mainly a paid strategy. SEO deals with a variety of tactics to prompt search engines to show brands' content on the top rankings. On the other hand, SEM revolves about the placement and optimization of ads. The most evident example of this is Google Ads. Remember: SEO and SEM are sisters but not twins! ☺️👍 PS: if you are looking for linkbuilding services to improve your SEO. I'm just a DM away 😁

Which will give me better results? 🤔 Google Ads or Facebook Ads? Is this even a choice? Maybe. Depends on your goals. And also on your budget. Some people often don't think about it this way, but the two platforms are actually part of two different arms of digital marketing. Facebook ads belong under the 'social media marketing' umbrella and Google Ads fall under the Search Engine Marketing umbrella. So there may not be a realistic choice between the two, except under certain circumstances. Google Ads are of course more taxing on the marketing budget. Facebook is relatively cheaper to run! But is budget the only differentiator? 🤔 So what are the commonalities and differences between the two? Can Google Ads truly give you better lead quality? To know the answers to these questions, check out Episode 2 of my new podcast Selling Stuff 🎧📻. Link in the comments! 👇 #googleadscampaign #facebookads #leadgeneration

"There won't be any role called 'SEM Expert' in the next five years." A seasoned leader I respect a lot told me 3 years back. I was partially convinced then. But thinking forward for the next 5 years, I feel there will certainly be a "Search engine Marketing(SEM) Expert" role. However, what is considered an 'SEM expert's traits would change as we know it in the past decade. In the last 5 - 10 years, the role has been characterized mainly by - 75% Operation - 25% Analysis & Strategy. However, in the next 5 years, it will become - 90% Analysis & Strategy - 10% Operations We might even experience a situation where we don't have to do what is considered the critical part of SEM. Keyword Research. If you can't visualize SEM without Keyword research, speak to someone who used to run the App acquisition campaign in Google ads in 2017-18 Vs. Now.