Best Linkedin posts about Brand Building

People you should follow: Chris Meade & Greg Meade - Building a sport with CROSSNET - Putting out tons of valuable content through socials, newsletters and podcasts Benjamin Smith - Building the best mens skincare brand around at disco - Great content on brand building, mindset, entrepreneurship Nick Shackelford - Doing amazing things in the DTC community with GeekOut Events Oliver Yonchev - Building at Flight Story - combining investor and brand interests through the power of social media and content dennis hegstad - Multiple successful exits, building in the e-commerce tech space #people #entrepreneurship #community #building

❌ Company perks ≠ company culture ❌ >> Friday happy hours ≠ career growth opportunities. >> Ping pong tables ≠ thriving community. >> Charity donation matching ≠ psychological safety. >> Offsite retreats ≠ empowering personal brand building. Let’s stop confusing the two. Because one absolutely matters more than the other. Culture > perks. All day, every day. #thefutureofwork #companyculture #careers #jobseekers #careerswithkatelyn

First principle in marketing: Marketing is about 'MAKING ME CARE' before it's about 'MAKING ME BUY'. Because making me care is about: - Knowing you - Liking you - Trusting you - Buying from you - Staying with you How are you building awareness? 1. Creating content on LinkedIn 2. Repurposing long-form content 3. Reaching out to your ideal customers 4. Using videos for brand building 5. Creating podcasts and interviewing your customers There are so many ways. Just start today.

When you work in a startup, you don’t have the luxury of brand awareness. Before you have someone onboard to do marketing it’s up to the first employees to build that awareness. Make sure to be an active part of brand building. Be the brand ambassador. Take space. Talk about the brand in social media. Show the world that you exist. When the team helps out to craft, build, and create awareness for the company brand - all of your joint efforts will compound over time. And it will benefit all of you in the end. It’s a win-win. #Startups

We're hiring! My Integrated Marketing team at LinkedIn Marketing Solutions is redefining what it means to do incredible #B2B marketing - from the inside out at LinkedIn. Marketing to fellow #B2B marketers is firstly a privilege, and secondly just an amazing opportunity to influence an industry and our own profession. We are walking the walk and aiming to reinvigorate modern B2B marketing with top content and brand building strategies we bring to market. To journal this process, share what we learn along the way, and more broadly shape the editorial agenda for B2B marketing in to the future, we are creating a new thought leadership brand for marketers - and we are looking for a leader to bring this content and editorial to life. Sound exciting? Sound meaningful? Sound fun? Then you're the person for this role! Come join us on this journey to redefine B2B.

Off-page SEO tactics: 💡 Link Building 💡 Brand Building 💡 Content Marketing 💡 PR 💡 Local SEO (GMB and Citations) 💡 Social Media & forums 💡 Influencer Marketing 💡 Events 💡 Guest Posting 💡 Podcasts 💡 Reviews 💡 Content Syndication What else should we add?

When D2C models started to fail, because of market shifts and changes like IOS, ad agencies and media companies took a lot of the blame. Clients were addicted to a 3x ROAS minimum and blamed the buys when that return vaporized. Fact is D2C businesses need to invest in top of funnel brand building and strategy development - not just online bottom funnel media buys. There needs to be a laser focus on strategy, brand build, community and multi channel sales. If you’re primarily a D2C biz in these times then you need to make certain you have more than one channel to market and are taking a good look at your market strategy before you blame your agencies media buy.

The greatest leap in marketing that the "demand generation" movement has initiated IMO is that marketers have philosophically changed their perspective on what online ads can do for a business. We're shedding an antiquated worldview of paid ads as purely a direct response channel and replacing it with a new worldview of paid ads as a brand channel. ➡️ We're using ads to distribute POVs, not just CTAs. ➡️ We're thinking about tomorrow (long term), not just today (short term). ➡️ We're broadening our reach, not just tightening our targeting. ➡️ We're aiming for revenue, not just leads. ➡️ And, most extraordinarily, we're marketing, not just opening doors for people who were already going to buy. Or, worse, shoving people through doors who never wanted to buy. Think about this: Almost no case studies exist of digital-first businesses who have built strong brands through digital advertising. Super rare (share examples in the comments if you got em'). That's because digital-first brands have always used paid ads to activate sales, not build brands. But that limiting belief has started to erode. And we're better marketers because of it. I'm not suggesting that digital ads will ever eclipse TV as the go-to brand building channel. It will always have it's drawbacks (reach, no shared viewing, etc.) But for all the businesses that will never need to run TV ads (that's most of us), "demand generation" has showed us that digital ads can do more than drive immediate sales. It can also broaden our reach, build mental availability, earn real attention, and generate future cashflow and profit. And in many cases, do that better and faster than anything "organic." We've still got a ways to go... Demand generation is still largely a product play. All good. But it's still the tip of the spear. It's showed us what's possible. Make no mistake, this evolution will lead to more and more brands adopting digital ads as a way to build brand, not just drive immediate sales or promote products. And I can't overstate how important that will be for everyone. #marketing #demandgeneration #marketingfundamentalist

Remember that branding is not only applicable to consumer products. It is equally true of #b2b offerings, service companies, and even institutions. Also, the audience for brand building is not simply the targeted audience of the end consumer you are trying to REACH. I repeat, the audience for brand building is NOT simply the end customer. When companies say, "We aren't really invested in the brand, we're going to use other tactics to hit our revenue targets," and then wonder why talent runs for the hills in droves, there's one of the answers. Your colleagues, your employees, your stakeholders, suppliers, and other engaged parties must all be taken into consideration when thinking about brand. They also hear, feel and see all of this marketing. Not just the consumer on the other end of a #tiktok Not just the targeted audience on the other end of your ad. #brandmarketing

HUGE news today for brands and third-party sellers on Amazon! Amazon announced that it is slashing its private label inventory and is considering exiting the business altogether due to regulatory pressure. This news is significant because Amazon has been known to give unfair "free placement" to their private label brands. They are also notorious for not following the same rules, content policies, and procedures they hold everyone else to on the platform. If Amazon does exit the business, this should be seen as a win for third-party sellers and brands competing against their private label business. Link to the story in my comments. What are your thoughts on this development? Leave a comment and give me a follow for future discussion about e-commerce and CPG brand building. #amazon #cpg #brand #ecommerce