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In a fast-paced digital era, where convenience and instant gratification are paramount, Amazon Prime has emerged as a game-changer in the world of e-commerce and entertainment.
With its vast array of benefits, from free and fast shipping to exclusive access to streaming content, Amazon Prime has captivated millions of subscribers worldwide.
Check this out.
After you're done reading these, make sure to also check our Best LinkedIn posts about Spotify and Best LinkedIn posts about Zapier.
Aidan Sutherland
@aidanjsutherlandLet's talk about pricing. Of apps. Not appetisers, though I promise this is a tasty little morsel. Have an app? Pricing is such a huge part of the subscription economy. Use an app? Pricing is such a huge part of whether you convert. Following Disney+'s price increase (December), we've seen user churn up by 5 percentage points (pps) on Sensor Tower. Relatedly, in the streaming space... 📺 Netflix, also increasing their price, experienced a 2 pps increase in user churn in Jan'23 (in the US) 🏈 Amazon Prime Video had a higher increase in churn rate at 6 pps, likely due to the end of Thursday Night Football in Dec'22 ⚽ Peacock also saw higher churn rates of 7pps in Jan'23 after the conclusion of their tentpole sports offering (the World Cup) Recent winner here was Paramount+, who saw a decrease of 5pps in churn due to increased viewership from the NFL AFC championship game. That's it for today. Stream over! -- #Pricing #SubscriptionEconomy #DisneyPlus #UserChurn #Netflix #AmazonPrimeVideo #ThursdayNightFootball #Peacock #WorldCup #ParamountPlus #NFLAFCChampionship #StreamingServices #AppPricing
Nirav Desai
@nirav-desai-87bb5b6In a recent nScreemedia podcast, Colin Dixon had shared a very interesting business model where in India IPL (Indian Premiere League) rights which have been acquired by a joint venture of Viacom and Reliance Industries and will be streamed for FREE in a FAST model, I quote : “ IPL will be available free on Viacom18 after a $2.7 billion license agreement. Mukesh Ambani, head of Reliance Industries, defeated Disney and Sony to win the bidding for the India Premier League cricket license last year. Although, it had to spend $2.7 billion to do it. A story in the India Times Express (https://lnkd.in/gzUyRfzq) says the IPL will be made available for free ad-supported through the Viacom18 app. The company sees an opportunity to reach 550 million viewers with a free service. Reaching all the 550 million will be tough. Disney separately paid $3 billion for the broadcast TV rights, meaning important matches will be available on broadcast TV.” https://lnkd.in/grvpVdB3 This is the first time we see top sport rights being entirely paid by advertisement, see the F1 licensing that is mostly pay, with some free (ad based) broadcast.https://https://lnkd.in/gERca5h3 Here we have $2.7B rights to be amortized in an expected 550M streaming users. For the record, we have similar licensing numbers in US (NFL Sunday ticket went to YouTube TV for a mere $2B /annual fees), on the revenue side if we assume a similar pricing as for DirecTV service ($300/year), this will break even at 6.6M subscribers, for the record Amazon prime on Thursday Nite Football reaches 15M + users. For the record in 2020, Akamai was reporting 25M users in a paid for IPL service, so we talk here of a 20x uplift, w/o talking about the CDN scaling challenges ... This new business model can work if : CPM is high (through targeted advertisement) x number of viewers is high (possible as IPL is watched at 61% on Mobile & India has 750M smartphones i.e 457M target base). We should expect a similar business model in China that has as many people, with a much better wired broadband coverage and 5G being the #1 on the planet. The take way is the traditional pay model for premium sports can be cracked if you can show sufficient eyeballs and can monetize them better than on broadcast TV. We are entering a new world and FAST, if I may say! Nick Meacham Colin Dixon Alan Wolk Dan Rayburn Brian Ring OTTVerse Magnus Svensson Nirav Desai Olivier Wellmann Gaëtan Delcroix Will Law
Jack Hall
@jack-hall-5a67a81b1Maccies ordering machine morphing into Amazon Prime's cancellation procedure... - What can we get for you today? Double espresso. - Ok, added to order. Can we suggest these items: Black coffee Cappuccino White coffee Single espresso to go with the double espresso Beans on toast Not today Not today - Ok, wanna round up the amount you've paid by pretty much double to support our charities? You can choose from the following options: 0.91p 0.36p 0.18p Not today you disgustingly heartless person where's your moral compass look at the state of you how low can you go and what do you mean we're a multi-billion pound company, we're feeling the pinch too you know?! Not today - WHEN THEN? Choose below. Tomorrow Sunday before you watch the match Monday after the morning school run Tuesday once you've been the Aldi Wednesday straight after the gym Thursday after the afternoon school run This exact time next week. Awww you'd rather pay now? Ok no worries thanks for your custom hun just remember we know where you live 🙃
Vincenzo Vicidomini
@vincenzovicidominiSVoD players including Netflix, Amazon Prime, and Apple driving the growth of the largest AV companies in Europe with Comcast coming out on top. #broadcastmedia #svod #streamingmedia #808talent
Arindam Singha
@arindam-singha-techservicesDisney+ Hotstar is focusing on organic content over paid! It is the new strategy behind leaving expensive rights like IPL, F1, and HBO. They have attracted 57.5 million subscribers through premium sports and English content in past years. Now, they are launching original content in 10+ languages and formats like documentaries, web series, and others. Due to loss of IPL rights, it lost 3.8 million subscribers in the last quarter and will lose 15 million by 2023 end! Despite a fall in value proposition, Hotstar's CEO says it will get sustainable growth and stay profitable. In FY22, they recorded a 93% revenue jump from Rs 1671 Crore to Rs 3221 Crore with IPL and HBO rights. Hotstar is still one of the most popular apps in India with 500 million downloads and 221 million active users every month. But it will be challenging for them to compete with JioCinema, Amazon Prime Video, and local players in the future. PS- Like Netflix, Hotstar is on a path to organic content. Netflix has won it. Can Disney+Hotstar do the same?🚀 Do you think it can retain its popularity in the long term?💯 #india #strategy #growth #content #business #future
Joshua Smith
@undefinedWe are super excited 🎉 that we can now officially announce 📣 that SeaMonster Studios is an original Buy with Prime agency partner. Special shout out to Martina Prencipe for working with us and bringing us into this program from the beginning. Buy with Prime 🔥 is a brand-new offering from Amazon that offers direct-to-consumer merchants a new way to grow 💰💰💰 their businesses . It enables merchants to offer fast, free shipping and a checkout experience to existing Amazon Prime members, directly within their online store. We can help you integrate Buy with Prime into your existing store and would love the opportunity to discuss process and value proposition. Reach out today to Paul Rosenwald to set up a time to discuss your project and see if Buy with Prime is right for you. #seamonsterstudios #ecommercedevelopment #ecommerce #brandstrategy #shopifyplus #shopifyexperts #customeracquisition #customerretention #partnerships #buywithprime
Jeremy Horowitz'
@jeremyhorowitz1Amazon ($1.05T Cap) made $37bn in Ads Rev in '22. They’re projected to own 10% of the digital ads market in ‘23. While everyone is caught in the IOS-Facebook and Tik Tok ban circuses. Amazon is positioned to be the dominant ad platform of the next decade. They'll offer the best of both ad worlds. 1) Search and Display ads that made Google’s empire + Content that built TV’s dominance. There’s probably $50bn+/yr in ads revenue from Search, Product Display. Just expanding the blocking and tackling they've already mastered. 2) When they open the Prime Video floodgates it’s going to unlock a new era. - Amazon Prime members - 172m (82% of US Adults) - Sold 150m+ Amazon TV units. - Acquired MGM content library for $8.45B Amazon is preparing to become the largest ad provider in the world. It won’t matter whether you sell on Amazon or not. The sheer eyeball distribution will make it impossible not to advertise with them. They've already mastered how to sell and deliver products. They'll find a way to capture ad dollars no matter where the purchase happens. Very few other companies are poised to have this combination of Reach and Sellability. Maybe Google but they’re facing the same 'building a house on rented land' problem as Facebook. Possibly Disney, but I struggle to see them have the same technical or selling prowess. Probably Apple, but they’ll run the same playbook only on their own products. The dark horse for me. Walmart. They’d need to - Acquire a streamer like Paramount+ (77m subs) - Launch a killer ad platform - Roll it into Walmart Plus (11.5m subs) It’s a big if, but they’re 1 of few with the same scale to pull off this type of investment. Amazon has mastered selling other’s products. Amazon Ads (like AWS) will be another huge, high-margin biz built out of retail. #ecommerce
Rick Watson
@ecommercestrategyconsultingShopify's Underwhelming Shop Promise: Worse than Amazon Prime, and More Confusing! One feature in the latest Shopify Editions release was "Shop Promise." It is a way for Shopify to let buyers know when an item will arrive, boosting conversion rates. The world instantly positioned it as a competitor to Amazon, when it is just making shipping promises more widely available on Shopify. It's not a Prime competitor and won't be soon. But if you compare yourself to Prime ("no subscription fees!") you had better be prepared for the comparison. Here is some insight into how the program works under the covers: * The Promise will show estimated delivery dates up to 5 days. 5 days? In 2023? Extra text will appear if the order is expected the NextDay or TwoDay. I'm guessing they want the promise to show up more, but if it is "meh," doesn't that water down the promise? Prime means something because you know what to expect when you see the badge. When you see Shop Promise, you realize you need to read fine print. * Shopify highlights a 25% conversion rate boost by Shop Promise. Incidentally, didn't I hear someone else promise this benefit just 3 weeks ago? Oh yeah, Amazon #BuyWithPrime. Coincidence? * The Shop Promise is not a promise in the way that Amazon's AtoZ guarantee is a promise. It is more like a limited guarantee, with confusing restrictions for both sides. * While I thought Shop Promise would be a carrot for Shopify Fulfillment Network, it is not. * To be eligible for it, you need Shop Pay. You need to have Shop App enabled. Your Shopify Payments account must be active. Are you trying to promote Shop Pay and Shop App or promote Shop Promise? Pick one. * As a merchant, you have no control over Shopify's promise dates. If you and the carrier miss that date you have no control over, the buyer must submit a claim, if it's eligible. * Shopify recommends you switch to Fulfillment by Amazon or its SFN if you have trouble fulfilling. Shopify promotes FBA on its page after they paid over $2 billion for Deliverr. Nothing to see here! * The buyer must submit their claim within 30 days of the item's first attempted delivery. OK, on its own. * Shop Promise claims are processed "within five days". This sounds buyer-friendly right? No. * If your claim is accepted, Shopify will give the buyer Shop Cash. Okay, that seems nice. Until..... * The Shop Cash can only be used on Shop App. Not on your website. Yep, Shopify uses its delivery promise to bootstrap its marketplace. * Shop Cash expires after 90 days. This is ridiculous on its own. I wish I were making this up at this point. I guess, thanks, but .... ??? ... and finally ... * What's this vaunted promise based on? The Shop Promise claim process is a link to a Google Doc. (Ugh) where the buyer must enter the URL to their order confirmation page. Who keeps their confirmation URL? (???) (Double Ugh) This seems like a good place to end. #Shopify #ShopPromise
Nick Russell
@nsrussellTrying to unsubscribe from Amazon Prime... #productdesign #userexperience #nowayout
Purna Virji
@purnavirjiWhat's the best way you learn? For me it's in 2 ways; hands on experience and learning from the experience of others. What if I told you that you can get the hold of the inside experience of top leaders from TikTok, Pinterest, H&M, Vogue and more for the low-low (aka FREE) Semrush is back with Global Marketing Day on Feb 16-17th, 2023! We have invited experts from all over the world, with different experiences, backgrounds, cultures and beyond to share what they've learned along the way of their journeys and what they expect might be coming up next in the world of Marketing! Runnnn, don't stall & register! (link in the comments) Sneak Peak of the line-up and I swear this is just a quarter of it! 🙌 Linda Li Steiner | H&M Victor de la Fuente Abarca | Nestle Lucy Maguire | Vogue Chanelle Kalfas | The New York Times Natalie Zmuda | Google Sara De Oliveira Lima | Philips Visha Kudhail | Pinterest Purna Virji | LinkedIn Nick Lisher | Flo Dr. Ai Addyson-Zhang 🎓 Education Disruptor 🎓 | Education Disruptor Adobe Christina Garnett | HubSpot Robyn Showers | Vimeo Kevin Hawkins, CXA PMP | Glovo Laura Podesta | Fiverr Alexis Jourrou | Condé Nast Marina Sukhova | L’Oréal Yvonne Quinn | Reddit Andrew Warden | Semrush Leah Silverlock | Trustpilot Dan Gee | WeTransfer Matthew Howells-Barby | Decentral Games Rajen Lakhani | Etihad Airways Haris Mumtaz | Huawei Fabrizio Ballarini | Wise Freddy Vega | Platzi Vuk Vuckovic | Careem Josh Hilliard | TikTok Rares Man | ABBYY Haitham ElKhatib | Sprinklr Michal Leszczynski | GetResponse Thajudeen Abdul Kadhar | NASR ESPORTS Ahmed El-Gamal | Jumeirah Group Claudia Raya-Garcia | Dior Tori Jennings | Shell Haysam Fahmy | Mastercard Eugenia Dunaeva | Meta Sandro Gelashvili | Google Tejali Shete | Amazon Prime Video Islam AlNajjar | News Channel #gmd2023 #semrush #onlineevent #marketing
US MOAS! if you or your family have an Amazon prime membership, you are able to use Amazon Music for free. PLEASEEE stream TNCT on there in the background along with the usual Spotify and Apple Music.
Lionel Guerraz
@lionelguerraz-business-development-salesWho is stealing my internet? 𝗡𝗲𝘁𝗳𝗹𝗶𝘅... 𝗮𝗻𝗱 𝗮𝗹𝗹 𝗶𝘁𝘀 𝘃𝗶𝗱𝗲𝗼 𝘀𝘁𝗿𝗲𝗮𝗺𝗶𝗻𝗴 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀 𝗮𝗰𝗰𝗼𝘂𝗻𝘁 𝗳𝗼𝗿 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗼𝗻𝗲-𝘁𝗵𝗶𝗿𝗱 𝗼𝗳 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗮𝗹 𝗶𝗻𝘁𝗲𝗿𝗻𝗲𝘁 𝘁𝗿𝗮𝗳𝗳𝗶𝗰. 🏆 𝗪𝗵𝗼 𝗮𝗿𝗲 𝘁𝗵𝗲 𝘁𝗼𝗽 𝘃𝗶𝗱𝗲𝗼 𝘀𝘁𝗿𝗲𝗮𝗺𝗶𝗻𝗴 𝗮𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 (𝗯𝘆 𝗶𝗻𝘁𝗲𝗿𝗻𝗲𝘁 𝘁𝗿𝗮𝗳𝗳𝗶𝗰)? 1. Netflix: 14.9% 2. YouTube: 11.4% 3. Disney+: 4.5% 4. Amazon Prime Video: 2.8% Behind video streaming, gaming and social media are also big generators of internet traffic: TikTok and Facebook c. 7% ; Playstation and Xbox c. 6%. 🗺️ 𝗪𝗵𝗲𝗿𝗲 𝗻𝗲𝘅𝘁 𝗳𝗼𝗿 𝘃𝗶𝗱𝗲𝗼 𝘀𝘁𝗿𝗲𝗮𝗺𝗶𝗻𝗴? - Netflix rules in 78 countries, with contenders like Canal Plus, Shahid and Showmax are number one in c. 15 countries - Netflix has a particular stronghold in Europe with penetration of over 35% to 46% in countries like Germany, France or Austria - But it is poorly implanted in India with only 3% penetration of the market Netflix is increasing content spending in Asia-Pacific by 15 percent to USD 1.9 billion in 2023 (source Media Partners Asia). 💭 𝗜𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝘁𝗵𝗼𝘂𝗴𝗵𝘁 As the global internet user base is expected to increase by 2 billion over the next decade (source: World Bank, UBS estimates), the role of digital data in our life will continue to increase. UBS CIO Long-term Investment Theme two-pager on Digital Data: https://lnkd.in/e_9MAcxu 🌱 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 Some of our strategies invest in companies that drive and benefit from the growth of the digital data, across many industries. 🗣️👥 𝗦𝘁𝗮𝗿𝘁 𝗮 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻: Did you know video streaming, social media and gaming were representing more than 50% of the global internet traffic? ✂️-------------------------------------------------- 👉🏻 Ring my bell (🔔) and follow #InvestWithFunds for more stories around these long-term investment themes #investing #data #internet Thematic #investment
Enzo Avigo
@enzoaYou've been lied to. At school they taught you to be better. To aim for higher results. In business, this doesn't work. In an open market competitors fight for customers. To stand out, these customers need to identify you. It's tempting to say that you're better than others. After all, isn't better what we all want? Well, not really. Great startups don't try to be better. They want to be different! They know that trying to be better weakens their positioning. They get rid of the words “faster” or “simpler”. You won't see these words on their websites. A quick story: A few weeks ago I met the product team at 🔵🔴 Paris Saint Germain (PSG), the football club. We talked about product strategy. They mentioned the potential competitors to their app. And oh gosh! The list was insane. - On the community: Facebook, Instagram, Tik Tok, etc. - On the streaming: Amazon Prime, beIN SPORTS, etc. - On the eCommerce: the list was even longer. PSG is a football club; not a tech startup. Yet their mobile app is striving. How is this possible? Simply because they're not trying to be better. They're being different. The club has some exclusives no one has: - Team jersey - Training recordings - Vintage footage - Tickets - Capacity to verify news - Etc PSG figured out that competitors can’t copy that. And so they built their app around these. The result: each day, thousands of PSG fans open the app 👏 Not everyone has the resources of PSG. But everyone can ask "How can we be different?" A great approach consists in tackling a sub-segment of your market. And offer unique differentiators for it. Then later expand. Airbnb started like that. They offered a solution to people who wanted a local experience, in big cities. If you're in a crowded market, then I hope this helps! Any other tips to be different? Keen to hear! 🙌 take care 💜 Enzo #strategy #PSG #startup
Nidhi Verma
@nidhiverma22Money Saving Hacks 🤩 After conversing with many people in my connections and colleagues, I have observed that most people struggle with saving money. So here are some hacks you might find useful. 🛑💳 Avoid spending money through credit cards. By doing so, you end up buying things you don't need with money you don't own, which is a big mistake. Instead, use the money in your bank account to cover expenses. 🚭 Avoid smoking. We all know that smoking is injurious to health and if you smoke four cigarettes a day, your annual expenses for a Rs. 18/- cigarette will be around 27k per year. Do the math and think twice before lighting up. 🛑🍷Avoid excessive drinking. Limit alcohol consumption to special occasions and avoid weekly parties. Doing so can save you approximately 65k per year. 🛑🥹Avoid showing off by making emotional decisions like building the tallest building in the colony or buying a house in a posh area. These decisions often lead to taking out loans, which can put you in a difficult financial position. Think twice before making any investments to save money. 🚘Millennials often prefer having their own transportation to avoid waiting for public transport. While owning a vehicle has its benefits, using public transport can save you money. 🚰 Carry a water bottle along. Doing so can save you 20/- each time, which you would otherwise spend on bottled water during your commute. 📺Popular OTT apps like Netflix, Amazon Prime, Hotstar, and JioCinema come with subscription costs. Instead of buying a pack of these apps. Don't get carried away and make unnecessary purchases. ⚕️Ask for a 10% discount on medical bills from your pharmacist. 🛒Don’t shop unnecessarily for clothes, apparel, or gadgets just to look cool. Assess your needs before making any purchases. I hope these tips help you improve your money management skills. #moneymanagement #personalfinance
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