Dropshipping is a business strategy where online retailers can sell products without the need to keep inventory on hand. Instead, when a customer buys a product, the retailer purchases it from a supplier who handles the shipping directly to the customer. This enables retailers to concentrate on marketing and customer service while avoiding the complexities of managing inventory and order fulfillment.
Dropshipping presents a low-risk opportunity for eCommerce, enabling entrepreneurs to launch an online store with minimal upfront costs and access a diverse range of products without the hassle of storage or shipping logistics.
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