Best LinkedIn posts about Semrush

The ONE thing that hasn't changed for Google advertisers the last 2+ decades? 🤔 The importance of keyword research. 🔎 Keyword research is still the foundation of any successful paid search campaign, and the reason it works so well to this day is that it accomplishes two very important things: 1. It provides you with a list of searches that are relevant in the context of your business, the projected monthly search volume of those searches, and the estimated cost of buying that search traffic via Google Ads. This information can be used to determine which keywords to target, how much to budget, how to structure your ad groups, and more. 2. It identifies gaps in your content strategy (website, video, social media, podcast, etc.). By referencing what your target customers are actually searching for, you can begin to build content that corresponds to their exact wants and needs. 🏗️ This is a big reason why SEOs and content marketers are just as bullish on KW research as PPCers! 📈 Despite these benefits, we still encounter ad accounts that were seemingly set-up without referencing any keyword data whatsoever. 😞 That said, here are the requirements of effective PPC keyword research: ✅ A reliable data source. We recommend Google's Keyword Planner (it's free!), but there are a ton of freemium tools (Semrush, Ahrefs, SpyFu, Moz) out there that you can use too. ✅ The right metrics. More specifically: average monthly search volume and estimated CPC. ✅ The right assumptions. If you want to forecast how many clicks or conversions a given keyword will yield, you should use your own historical data or industry benchmarks to calculate those numbers. Don't make up your estimated CTR or CVR on a whim. ✅ Meaningful segmentations and aggregations of the data. For example, we like splitting and summing up the keyword data by level of intent so that we can educate our clients on which keywords should be prioritized and how the keywords should be measured. ✅ An executive summary. Once all the numbers are crunched, a list of actionable insights and recommendations should emerge from the data. Interested in learning more about how our team does keyword research? Comment "keyword" below and I'll DM you a link to our keyword research template + instructions on how to use the template. 👇 #ppc #ppcmarketing #keywordresearch #googleads #ppcadvertising #digitalads

Congratulations to Anna, Steven and Brian, welcome to the team! #bignews #growth #semrush

Today is my first work anniversary at Semrush 🎉 A year ago, I made a decision to start a new journey, eager to learn and take on new challenges. I still remember my first days as if it was yesterday! Looking back on the past year, I can say that it has exceeded my expectations in every way. The challenges I faced then and the ones still ahead are huge, but I bet fun here is guaranteed 😀. I also feel very fortunate to work with such a fantastic TA team. I'm also super happy to work with the Marketing division 💜 . I really love working with all of you. I have grown both as a recruiter and as a leader. I have onboarded new teammates like Alina Wynns, Natalia Shmareva, Anna Ushenina and taught them how to find and attract great talents (hope you ladies think the same way I do 😁).  l've learned new ways of working, new specialties, and understood how creative I could be, all while meeting amazing people. Cheers for my first year here 🍾 And Happy March, one and all! P.s. BTW, having fun with C-level is possible 😉 Thanks to Olga Andrienko for making it real 💓 #workmilestone #recruitment #semrush #anniversary #marketing

I'm excited to be a guest expert at Global Marketing Day 2023, powered by Semrush! Join me on February 16th 3:30pm (EST) live from New York, at this unique 24-hour online conference packed with non-stop marketing insights. You can plug in from anywhere in the world to awesome speakers, sharp insights, and one-of-a-kind inspiration—absolutely free. Who's joining me? Register now for free 👉 https://lnkd.in/eQFDQAfD

All the tools you need to create & sell your info-product Market Research ⬇️ - Google Trends - Survey Monkey - Semrush - Facebook Audience Insights Product Creation ⬇️ - Notion - Canva - Google Docs - Teachable - Loom Hosting ⬇️ - Kajabi - Thinkific - Gumroad Marketing ⬇️ - Clickfunnels - Convertkit - Hootsuite What would you add ? Press the 🔔 icon. So you don’t miss out !

Today marks a month since I joined Semrush's Organic Search team! 🎉 I'm still in awe of the incredibly talented folks I get to work with every day. Thanks, Kyle Byers, for the opportunity!

"ChatGPT is going to revolutionize content marketing" Maybe. But what happens when every content marketing team in your space feeds similar prompts into the same generative tool? Probably the same thing that happened when Ahrefs or Semrush democratized keyword research at a larger scale: an influx of copycat content written to game an algorithm. If and when that happens, we can safely assume Google will intervene to improve the content quality it serves searchers. It's in their best interest. One algorithm update and your AI-generated content library is toast. That's why IMO relying on generative AI tools (or any tool for that matter) for topic ideation or content creation is a losing strategy. Don't get distracted by shiny objects and focus on the fundamentals: using customer insights to create high-quality content that helps, educates, or entertains them. ✌️ #contentmarketing

I outranked SEMrush within a month. Page 1 organic for: B2B SaaS SEO For my B2B SaaS SEO guide Pretty meta 😅 No links. Just sharing our full B2B SEO strategy we use to rank our own site and clients. The interesting thing is for this I didn’t try beat the competitors word count or format. I simply shared everything we do in simple terms. As an article, YouTube video and podcast. Any B2B company can follow the guide. 📙Take a peek: https://lnkd.in/ePXm2Bhd

Dear friends, I need your help We're trying to find an internship for one of our members at the FCDC. She trained under Aleyda Solís for three months during the first cohort of the Tech SEO training. Prachi has taken the Blue Array Tech SEO Course Blue Array SEO manager certification Semrush Tech SEO course 7 out of 8 students from her cohort who did internships were either retained by their organizations or have found work elsewhere. We're looking for a UK organization or SEO agency to offer Prachi a remote internship paid at 1,000 GBP per month for three months. Preferably an internship that begins in January. If you know a hiring manager, recruiter or agency owner who could help, I'll appreciate the intro, or you can follow up with Prachi directly.

What. An. Incredible. Experience. It's a wrap for #globalmarketingday and I feel extremely proud and grateful to have been part of it. Both behind the scenes and as a guest expert, I got to meet and speak with some amazing people, see an incredibly ambitious project become a reality thanks to everyone's stamina, commitment and skills, and to BE PART OF IT. ❤️ Thank you to all our hosts, speakers and guest experts for helping us spread knowledge and spark conversations that make us better. It was great to see all of you in person after so long (while having so much fun in the process). (Special mentions for chima mmeje🏳️‍🌈 Felipe Bazon Itamar Blauer ) And thank you to the amazing Semrush team for making the impossible possible. Until next time! #onlineevent #onlineconference #digitalamarketing